Fostering Design Rookie To Boost Business Landing -- 2018 'Nice In Charm Oriental China International Underwear Creative Design Competition New Sail

It is an industrial competition jointly sponsored by Shenzhen Underwear Industry Association (SUA), Shenzhen Guangming New Area Administrative Committee, China knitted Industrial Association, Guangdong Textile Association and Hongkong underwear Association.

Since its inception in 2012, the charm Oriental competition has received wide attention and recognition from the industry and the community, enjoying a high reputation in the industry.

At present, the competition has successfully accumulated more than 15000 designers. It has become one of the most professional competitions in China's underwear industry with the largest coverage, the most contestants and the greatest social impact. It has a great influence at home and abroad. The competition was listed as one of eight major industrial design competitions supported by the municipal government in 2014 by the Shenzhen municipal government.

As the only industry competition in the underwear industry, the charm Oriental competition has its unparalleled advantages: the only design competition to provide technical support for the players; the largest underwear exhibition in the world.

For the final platform; strong support of the four major underwear listed companies; the top experts and jury jury at home and abroad; the first selection of underwear designers.

The 2018 'Nice in charm Oriental China international underwear creative design competition was officially launched in September 2017, and plans to carry out national college publicity activities at the end of this month.

On the basis of maintaining the advantages of the competition, the current competition will gather various resources and new highlights of the competition. It is bound to attract more design forces to participate in the competition and better cultivate and design talents for the underwear industry.

New professional group competition system to strengthen the pmission of industry design talents

The breakthrough of the 2018 "Nice in" charm Oriental China international underwear creative design competition in the overall competition system is to set up regular and professional teams to compete separately.

Among them, the theme of the regular group is "Blending Pleasures", and the entry requirements and competition requirements are the same as those of previous competitions.

Leading enterprises accumulate valuable experience.

The newly established professional group takes the theme of "sports underwear" as the theme, and locks the participants as an enterprise or freelance designer who has been engaged in underwear design for more than three years. The finalists will also receive the support from the organizing committee.

In addition, the contestants of the professional group will be nominated "the most innovative designer of the Chinese underwear industry" and will eventually win the award by five designers.

The competition will uphold the consistent principle of "fairness, justice, openness and openness". The professional jury will select 20 sets of regular group works and 10 professional group works to be selected for the finals, competing for the honorary awards and the high bonus respectively. The regular group and the professional group finalists can receive the honorary certificate issued by the Organizing Committee and the certificate of the instructor.

Nice in, a new name winner, supports young designers.

This charming Oriental competition is held by Nice in as the general title.

Nice in is the only vertical platform for the underwear industry to open up the whole industry chain. With "fashion + data" as the driving force, it integrates the excellent upstream supply chain at home and abroad, and aggregates excellent designers in the world, operates and sells international brand underwear, hatches diversified high-quality independent brands, and removes intermediate links directly to users and manufacturers.

In the era of big data, Nice in uses the Internet plus business mode, not only helps the traditional underwear industry to upgrade its industry, but also realizes the sustainable development of the industrial chain.

The Shenzhen underwear industry association and Nice in jointly launched the "China underwear industry youth designer support program" to provide a $150000 market start-up fund for the "China underwear industry's most innovative designer" Award nominated player.

The launch of the fund reflects the fact that the Organizing Committee of the competition is committed to developing new forces in the industry, and is also making continuous efforts to strengthen the commercial landing function of the design works. This truly achieves both a comprehensive consideration for the future development of the designers and a practical solution for the business pformation of the industry's excellent design.

New push forward mode to fully link design and market

In order to help the awarding contestants achieve creative landing and let excellent design works go to the market, the charm Oriental Competition Organizing Committee has been actively butting up the incubator platform, trying to find a reasonable and effective way to boost the design power of the new generation.

In 2018, this ideal will become a reality. The charming Oriental competition will launch the business model of the pre-sale works for the first time, and link the channels between the design works and the mass market.

After the first round of the competition, the organizing committee will choose 1-2 sets from the selected works to carry out online pre-sale.

By then, Nice in will complete the production of the selected works (set 50000 sets initially), and make the whole network pre-sale on the Nice in selling platform and the major electricity supplier channels (such as Jingdong, Tmall, Taobao, etc.), and the final sale proceeds will be paid dividends to the designer.

Once the charm Oriental competition was launched, the new vitality that it had burst forth was praised by many.

Zhang Fengwei, executive vice president and Secretary General of Shenzhen underwear industry association, said that the charming Oriental China international underwear creative design competition is a professional event based on the development of the underwear industry. The organizing committee has been trying hard to provide the participants with all-round development opportunities for many years, striving to cultivate backbone designers for the development of China's underwear industry, so that more creative and innovative superior underwear designs can represent China's underwear on the international stage.

It is reported that the 2018 "Nice in" charm Oriental China international underwear creative design competition, the National University publicity activities will be launched recently. The organizing committee will go to the famous universities of Wuhan Textile University, Tianjin University of Technology, Beijing Institute Of Fashion Technology, South China Agricultural University and other face-to-face exchanges with the majority of design students, expand the intensity of the competition, and call for more design talents to participate in the competition, so as to build up the underwear industry.

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