Gu Li Na Zai Becomes The Spokesman Of PUMA Greater China Area.

According to the world clothing shoes and hats net, in the evening of October 27th,

A boxing party was held in Shanghai, where a boxing ring was placed in the black and shades of post industrial space.

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Guests, ladies, dressed in PUMA sports equipment, were invited to strength and boxing training under the guidance of coaches.

At the event, PUMA announced the new spokesman for Greater China, Gulina.

This is part of PUMA's marketing campaign like "DO YOU" last year.

PUMA will also provide a free training course for "RUNNING" in Shanghai "RUNNING CAT" fitness training hall.

"Na Zai is very appealing among young Chinese people," Alex Liang, senior director of marketing department of PUMA Greater China, told reporters. "PUMA global products in women training series."

The core position of the marketing strategy is "where gym meets Catwalk", that is to say, enough sports products.

Under the leadership of PUMA CEO Bj RN Gulden, PUMA is positioning itself as a sports brand while trying to integrate it with fashion, especially in its focus on the development of women's market.

Rihanna's Fenty Puma Puma will show up every week in New York fashion week. Just last month, PUMA announced the signing of Selena Gomez, who recently became the spokesperson of Coach.

According to the third quarter results released by PUMA last week, sales increased by 17% to 1 billion 122 million euros compared with the same period last year. Gross margin was recorded at 48.1%, of which footwear is the main source of income.

Because most sportswear is universal, the company does not track gender differences in product sales, but Gulden estimates that women's products have increased in the past year.

PUMA's sneakers have caught the hearts of many young consumers. They haven't much performance, but they are pretty good-looking. Rihanna x Puma Fenty Creeper is a typical example.

This autumn and winter new series of Velvet Rope also added this year's velvet material trend elements.

"Women's shoes consumers are slightly different from men. Men will pay more attention to the trend of shoes and technology itself. While women are concerned about the trend of the trend, they will also pay attention to the combination of these sports products and daily wear," Alex Liang told reporters.

At the same time, marketing is also aimed at women groups. Gulden estimates that PUMA's marketing cost is between 10%-12%, and in the face of increasingly competitive competition in the sports market, the money must be "smart".

From China's spokesmen and marketing activities, Liu Wen, Zhang Yuqi, Yang Yang, Liu Haoran, Li Xian, and now the ancient PUMA, China also put more stakes on the Chinese women's market.

In addition, PUMA recently reported the news that it was going to be sold by the cloud. Kai Yun currently owns a PUMA 86% stake. According to the investment bankers in Paris and London, Kai Yun group is likely to consider listing its Puma stake in IPO in 2018 years.

According to industry observers, the news of frequent outgoing sales will affect the brand growth of PUMA, and some retailers take a wait-and-see attitude when purchasing PUMA inventory.

People worry about opening the cloud. If they decide to sell PUMA, they will not invest heavily. After all, the signing of so many stars and net red will cost a lot of money.

However, Kai Yun group and PUMA did not recognize it.

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