CONVERSE Asks Stars To Help Brand Publicity

According to the world clothing and shoe net, for students who have ended a happy holiday, perhaps only.

In order to relieve them from the frustration of starting school.

Brands do not want to miss the opening season.

CONVERSE has launched a wave of brand promotion in the near term of the opening season. Recently, they announced that they would serialize the reality show "Public Access" on Twitter. The reality show was a popular star among young people in the United States. The first episode will be played by Maisie Williams, who plays the role of Arya Stark in the game of rights. The second episode invited the singer Miley Cyrus, which often triggered social media topics, and the third episode was "weird story" small actress Millie Bobby Bobby, just 13 years old.

Reality TV posters

The first episode of reality TV will be held in September 5th.

The official account of Twitter is officially released, with a duration of 15 to 20 minutes per set.

According to the trailers and program presentations, CONVERSE's reality show is similar to that of American teenagers' favorite entertainment reality show: each episode will have conversations with some cool people, such as the 66 year old steel pipe dance star, 19 year old inventor and so on.

There are many American young people's favorite passages.

These stars brought by CONVERSE are similar to those of Chinese teenagers.

Their target population in North America is quite accurate - the Z generation (the broad sense of the generation born after 90), especially the 95 generation.

Sharethrough reports from the US advertising agency show that mobile terminals are more intuitive to reach teenagers than TV and computers. Today, 71% of American teenagers use smart phones to watch programs.

So CONVERSE also put the reality show platform on social media twitter to facilitate users to directly watch when the phone is pushed.

CONVERSE, founded in 1908, has been active in the forefront of the trend culture, lest new generation of young people feel that they are no longer synonymous with street and cool.

Nike's earnings grew by 8% last year, while CONVERSE's profit growth rate was 6% less than that of the group.

According to the annual report, CONVERSE in Italy and other European small market growth is good.

But in more saturated North America and Asia

It is important to attract youngsters' attention.

CONVERSE has started a large-scale brand pformation from this year.

In July, they announced the replacement of the original brand logo. From the "O" of the original "Converse", a star was embedded into a pattern on CONVERSE's vamp: stars, arrows, and Coverse under the pattern.

The new logo was used in the 70s of last century, which is also a brilliant era of CONVERSE's young street culture.

"We hope that this arrowhead can represent our glorious history and express that we are moving forward with the times," said CONVERSE vice president Adam Cohn.

The way they "advance with the times" is to sign various kinds of people, promote their attitude towards life, and be especially active in social media.

This year, they launched the "Forever Chuck" publicity blockbuster for their classic shoe models. They were all icon in various fields, such as Korean hip hop musicians, independent brand skateboards, vitiligo models, anti school bullying activists and so on.

They also used social media to do a lot of interesting attempts. Besides the reality show, 00 actors Millie Bobby Brown also launched a set of school expression packages for them.

As you know, facial expression packages quickly replace words as the communication terms of the younger generation on social networks.

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