Why Did Amazon'S Sales Suddenly Drop?

According to the world clothing and shoe net, it is fair to say that during the peak season, sales should be loiter. However, many sellers have heard that the sales volume in the peak season has gone up instead of rising.

Think about it as

The seller has made great efforts. Through various methods, it has finally built a product that sells well. It is stable every day, ranking steadily ahead, relieved and expecting to make a good profit in the busy season.

But suddenly found that sales of hot products suddenly dropped, ranking is also gradually decreasing.

Just listening to a sister from the German station said that due to the recent shortage of logistics, the delivery was not timely enough.

A lot of bad reviews were received, and the rankings dropped very badly.

And because Amazon's new censoring policy has led to bad reviews, it can't be found and deleted, so now it's worried that accounts will be hung up.

So what are the reasons that lead to us?

Sales volume has dropped suddenly? Big brother said today that we should give you some reference.

Then the sales volume will not be unreasonable. Let's listen to your elder brother slowly.

First, lose Buy Box

Data show that 56 billion of the total turnover of Amazon's $62 billion is generated in the order of Buy Box, which means that more than 8 of Amazon's orders are completed through Buy Box.

If you lose the Buy Box, not only the product's exposure will drop, but also no way to open the station advertising, it will hurt the sales volume.

There are two main reasons for losing Buy Box:

1. other sellers take advantage of price cuts and other means to steal Buy Box from you. You can stop them in time.

2. account performance scores dropped significantly, the factors that had a greater impact on Buy Box: seller ratings (increasing proportion), order error rate (greater than 1%, greatly reduced Buy Box probability), rate of praise, cancellation and refund ratio (more than 2.5% would affect Buy Box acquisition), buyers score, delivery time, punctual delivery rate, late delivery rate, effective order tracking rate and so on.

In order to retain Buy Box, we need to improve account performance score as much as possible.

Two, listing received negative reviews.

When consumers buy a product, if it is not normal

Flagship stores, most people will read reviews to assess whether the store is reliable or not.

So sometimes a few five-star reviews can hold a new listing, and in turn, sometimes a few star reviews can destroy more than half of the sales of a listing.

When listing receives bad reviews, don't panic. By communicating with buyers and familiarize ourselves with Amazon's evaluation rules, we can deal with some of the reviews and reduce losses as far as possible.

For example:

1. you sent the FBA warehouse, and the reason why the customer left the difference was because of the logistics problem, you can ask Amazon to help remove it, after all, the responsible party is not the seller.

2. sometimes, the reason why customers leave bad reviews is because they do not know how to use or assemble products properly, and they can be handled well through communication.

Three, product exposure decreased significantly

When sales are down sharply and where the reasons are not clear, we can look at the recent data from the seller's center to see where the time nodes are, and the data change dramatically.

Another way is to try to search keywords from the perspective of customers and see how they can find their own products.

General listing conversion rate will be relatively stable, mainly page browsing is easy to have a large fluctuation.

For example, the listing ranks down (like the top ten or the first page of the search page), and the product is wrong.

Four, is the product seasonal product?

For example, the winter coat is very good in autumn and winter, and the sales volume will drop sharply when the weather gets warmer.

At this time, there will be a blind area of products. Do we sell products that are seasonal products in the eyes of foreigners? We can check the monthly and annual sales data of products, or find relevant information on the Internet.

Most of the seller's sales in the peak season 20%~50% increase, some holiday products will have a larger sales increase, need to ensure that there is enough inventory, avoid inventory is sold out, listing is off the shelf.

Five, system weight

System weight is the premise for listing to get a good ranking. Too frequent optimization of listing will result in poor stability of listing and lower ranking. Every time Listing is optimized and adjusted, all weights of Listing will be re entered into the Amazon system. The main factors that affect the weight of the system are: conversion rate, Review, listing detail page weight (title, five points, A+ page).

Six. Advertising promotion

Many sellers will click on ads and Google Adwords to increase the number of visitors to listing, thereby driving listing ranking.

Therefore, when the advertising delivery expires or the advertising effect decreases, it will also lead to a decline in listing sales.

Some sellers will use some promotional tools to promote sales promotion sites, improve product exposure and sales.

The longer the promotion time, the worse the effect, which is also the seller's need to consider.

More interesting reports, please pay attention to the world clothing shoes and hats net.