Tmall Merchants Double Eleven Brush Sales Brush To Explode Money, Brush Credit To Deceive Consumers?

Your usual Online Shopping Do you have a lot of attention? Do you pay attention to the volume of online shopping every time you shop? Will these sales data make you decide on the deal? But what do you think if you hear that these data may be brushed out?

According to the world clothing shoes and hats net, recently, Tmall Home decoration e station JiNan Railway Station investors broke the news that their double eleven on Tmall's turnover is brushes to brush out, he also from his pocket for his own 9 franchise stores in two years time to brush $27 million.

Things need to start with before. At Tmall brand And home decoration e station Tmall flagship store sales volume, more than 100 owners in Ji'nan chose to decorate JiNan Railway Station at home decoration e station, but unexpectedly encountered a "half pull" decoration. In desperation, the owners chose to call the police.

More than 3 months later, in November 3rd, Zhou Dongdong, an investor at Tmall station e JiNan Railway Station, appeared in an office building in Ji'nan. He said he was working to solve the remaining problems after the store closed.

What is even more shocking is that Zhou Dongdong, who broke the news, said: Those seemingly good data are all fake. The e double eleven Tmall home sales are brushes and brushes. He also produced relevant paper proof materials.

Ahead of QQ group to brush single task.

It is understood that many consumers choose the "home decoration e station" on Tmall, because the volume of online display is relatively high. According to the public information disclosure, the home decoration e station announced in 2015 that "double eleven" broke 8 yuan before the first 8 minutes, and the sales broke two hundred million yuan at 17:30 that day. In 2016, it announced that "double eleven" broke 100 million yuan in the morning at 2 minutes and 25 seconds.

According to reports, Zhou Dongdong and his partner set up the Shandong honeycomb Agel Ecommerce Ltd in 2015 (the "Shandong honeycomb"), which is one of the companies authorized by the e home decoration station.

Zhou Dongdong said he has joined the 9 stations of home decoration e station platform: Ji'nan, Tai'an, Dongying, Liaocheng, Shouguang, Jimo, Guangrao, Tengzhou, Weihai and so on.

The relevant evidence in Zhou Dongdong's report letter shows that a staff member named "jzez, Ping An" in the Shandong double 11 task group of the home decoration e station has released the double eleven task volume in 2016, which involved 20 counties (districts). The total amount of the shooting list is 25 million 640 thousand and 400 yuan, of which Qingdao is 4 million yuan and Ji'nan is 1 million 800 thousand yuan.

The screenshot also shows the proportion of return cash corresponding to the completion of tasks. The smaller the amount of tasks completed, the smaller the proportion of return to cash. A financial officer at Tmall station, e station, said that in November 11, 2016, they actually signed a single deal with a turnover of 86000 yuan.

"The recent auction is to advance the sales of famous brand packages to the Internet in advance. The purpose is very clear. We need to complete 300 million of the volume and get more traffic." A screenshot of a chat record clearly illustrates the four stages of the shooting list. It is proposed that the amount needed for the fourth stage of each pat Wangwang in November 10th should be kept in advance, leaving enough balance in Alipay, so that the volume of spanactions can be quickly achieved between 0 and 0 to 0:30 in November 11th, which means an increase of tens of times and hundreds of times of traffic.

Two years to pay 27 million.

Zhou Dongdong said that the purpose of the bill is to increase the ranking and sales volume of online stores through fictitious customers through fictitious customers, so as to gain sales volume and praise, attract customers and increase traffic. Zhou Dongdong said, "if I don't clean the bill, I don't know what the consequences will be, but I will do what the headquarters requires."

"After preliminary statistics, in 2015 and 2016," double eleven "," double 12 "and all kinds of" big promotion "period, I only invested 9 sub stations of the brush amount has reached 27 million yuan. Zhou Dongdong provided a report letter containing the official seal of the Shandong honeycomb. It said that the home decoration e stood at nearly 500 sub stations throughout the country, and the sub stations would have the task of scalping. The amount was very huge.

For the amount of money to be spent on each brush, Zhou Dongdong introduced the case of JiNan Railway Station at home e station to complete the task of "double eleven" 1 million 800 thousand yuan, and spent 216 thousand yuan on the total. The actual situation is, in 2016, "double eleven" on the same day, JiNan Railway Station only 1 non brush user orders, consumption amount of 86 thousand yuan.

At the same time, Zhou Dongdong also provided the "double eleven" on the other day joining the city's non brush users' orders. Among them, Weihai, Liaocheng and Jimo did not order, Tengzhou and Dongying had only 1 orders on that day, with the quota of 85 thousand yuan and 87 thousand and 500 yuan respectively, and the number of them was 85 thousand yuan and 87 thousand and 500 yuan respectively.

72 thousand yuan to order 200 thousand yuan.

Zhao Fang (alias) was originally the home decoration e station WeiHai Railway Station financial, at the end of 2016 was spanferred to home decoration e station Ji'nan work. "That year double eleven, Weihai (home decoration e station WeiHai Railway Station) the task is 400 thousand yuan." Before the work was spanferred, Zhao Fang participated in the double eleven single task of WeiHai Railway Station at home decoration e station.

"First, I want to take a deposit of 28 yuan and 9 on the Internet. There is a software that is connected with Tmall to write off, and then generate four stages of payment." Zhao Fang introduced that in accordance with their usual payment methods, they should pay 50%, 10%, 35% and 5% of the renovation cost before the four stages of construction, construction, ending and completion.

Zhao Fang's order screenshots showed that she paid 68000 yuan in the first three periods and 500 yuan at the end. "The company will pay the money to the personal account and then pay for it with its online banking." Zhao Fang said that under normal circumstances, the brush task is completed by the financial management staff. They will provide employees with personal Taobao and Alipay account for related operations. After they pay the first 68000 yuan, the home improvement e station will return the money after deducting 2% service charge to the WeiHai Railway Station enterprise Alipay account.

"Plus the part of the money you pay, it costs only 72 thousand yuan to brush out 200 thousand yuan order." Zhao Fang said that after the first money was returned to their company Alipay account, they were paying 68000 yuan to pay the second installment, and completed a 204500 yuan spanaction according to the payment and return.

Home decoration e station:

Club brushing is personal behavior.

It is understood that the home decoration e station is the earliest set of Internet home decoration platform in China, and the operator's love nest (Suzhou) Agel Ecommerce Ltd (founded in June 2014).

In response to a single brush event, at noon on November 4th, Ms. Hu, the media public relations manager of the e station headquarters at home decoration, denied that the amount of spanactions had been brushed out without the volume of spanactions, and said that once the behavior was found to be severely punished, it did not respond to the letter and its contents. "Jia Zhuang e station plus every year there are goals and tasks for franchisees, we must rely on real achievements, not to rely on the brush to achieve, this is a personal behavior."

For Ms. Hu's statement, Zhou Dongdong said he was linked to other dealers by regional managers in the relevant QQ group. Ms. Hu retorted that she did not know the task assigned to the group, but according to Zhou Dongdong's phone call, the life daily reporter contacted the person who gave the assignment. He said he was a member of the e station at home decoration, but the related questions were answered by the media public relations manager.

Tmall customer service:

If the number of real accounts is huge, the shop will be closed.

In the evening of November 3rd, the daily life reporter told Tmall customer service that Zhou Dongdong broke the act of E on the Tmall website, and the customer service staff said it would give feedback to the media public relations department. However, for the problem of the bill of washing, the customer service said they banned the act of cleaning, and if they did check the bill, members and businesses would receive corresponding penalties.

"We will investigate whether there is a clean bill based on the reports of members or the spanaction of membership accounts." The customer service staff said that if the members brushed the bill, they would detain the relevant funds, and they would take the punishment of the online shop for the large number of merchants with large scalping.

Then, what is the relationship between E and Tmall? Ms. Hu, a media public relations manager at home decoration e station, says they are home improvement e stations instead of Tmall home decoration e station.

In November 4th, Tmall official customer service staff also explained this, the staff said Tmall is just a platform, they do not have their own home decoration company, Tmall's company in the use of Tmall propaganda will lead to misleading consumers, also violated Tmall brand, they will be held accountable.

{the latest regulation}

The "brush list" will be severely punished.

Brush sales to brush money, brush credit to deceive consumers?

The Standing Committee of the National People's Congress voted on November 4th to adopt the newly revised anti unfair competition law. Punishing brushes and false propaganda will have laws to follow, and illegal operators such as "network water army" will be severely punished. In addition to the false propaganda of the operator's own products, it will also be severely punished for helping others to do the laundry, the letter, the delete, the fictitious spanaction, the false honor and so on.

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