"Double 11" Many Businessmen Use Complex Rules To Carry Out "Discounts".

From this year's " Double 11 In less than a week. Unlike previous years, it mainly depends on the way to play together and speed up the Internet. During this year's "double 11" period, Big spender "If you want to buy products that are inexpensive, long-lasting, you need to compete with intelligence and strength. Netizens found that this year, the contents of the promotion activities of many businesses have been introduced, and the rules are more complicated. Netizens spit out: "simple and rude direct discount activities are hard to see. Buying a hundred yuan will take hours to study all kinds of rules".

According to the world clothing shoes and hats net, in recent years, with the improvement of national regulatory authorities' supervision and ability, the "double 11" has become more and more worthy of the name. As the national development and Reform Commission pointed out in the 2016 "double 10" online shopping festival comprehensive credit evaluation report, "these years, businesses that sell under the banner of" price reduction promotion "are basically eliminated, and the phenomenon of" rejection tail goods "that has been questioned has basically not existed this year. However, it is still not unusual for bad businesses to attack consumers under the guise of "double 11".

"Double 11" is the most important price. Last year, the national development and Reform Commission accepted complaints about "double 11" online shopping festival. The sales promotions were not the most concentrated problem, which accounted for 62% of the complaints. Some of them were playing the legal edge ball, such as more favorable conditions, insurance promises, not insured prices, etc. Others are naked price deception, such as fictitious original price, fictitious concession, clearing price higher than the marked price, discount promise not being fulfilled.

Businesses that implement price fraud will not only be subject to administrative penalties for violating the price law, but will also be liable for the refund of goods and compensation for three times the amount of money due to fraudulent consumers. Perhaps it is the strength of the law to severely punish fraudulent consumers. At present, few businessmen are blatant about price deception, almost all of them. Online retailers When marking the price of the drawing line, it will indicate that it is not "original price" to evade the law. At the same time, the behavior of businesses infringing on consumers' rights has gradually moved towards specialization and concealment.

This year, the "double 11" has not yet arrived. The major e-commerce platforms have exposed many situations that infringe on consumers. For example, media exposure "pre-sale goods must be purchased separately, unable to consolidate orders", which infringes consumers' choice of commodities; "coupons do not click into effect" are suspected of price discrimination.

What is more subtle is that in this "double 11", many businesses began to use some complex rules to carry out "discounts". In fact, these incomprehensible rules are not only difficult for consumers to easily shop, but also infringe on consumers' right to know. More seriously, there are many consumer traps in so-called "full scale" and "pre-sale" activities, which will directly infringe on the real interests of consumers.

To let consumers truly feel the dividends brought by "double 11", we can not just rely on consumers to polish their eyes. We also need the determination of the regulatory authorities to fight against the untrustworthiness and even violations of the electricity suppliers. We need to constantly improve the level of law enforcement and timely understand the new tricks. We will effectively guide the various e-commerce platforms by announcing, announcing typical cases, and issuing rectification notices. On the one hand, let them ensure that the commodities sold by themselves will not be a problem. On the other hand, we need to make them better responsible for supervision.

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