Western Retailers Are Also Joining The Double 11 Promotion Campaign.

According to the world clothing and shoe net, black Friday is a selling season for many American and British retailers in the past few years.

Black Friday is the second day after the American Thanksgiving Day (November 23rd this year), followed by the weekend shopping boom, and finally culminated in the "Internet Monday".

Its promotional efforts upset many consumers before Christmas.

Plan.

Unlike "black Friday", China's November 11th Singles Day is mainly concentrated on its consumers, and is entirely owned by e-commerce giants.

Leading.

Singles Day's popularity in western countries is not high, but in 2016, the consumption of Chinese consumers in Alibaba within 24 hours reached US $17 billion 800 million, which shocked the whole world.

This sales exceeded the total sales in the United States on black Friday and Internet Monday.

US black Friday online sales in 2016 only exceeded 3 billion dollars, but also set a record.

Origin

Singles Day originated from Nanjing University, and gradually formed a culture of singles day through the Internet and other media.

Nowadays, more and more people are getting married on singles day. At the same time, it is also a time for major businesses to discount sales.

Nowadays Singles Day has become a shopping holiday. People like to buy gifts for themselves on this day.

The popularity of mobile phones has also greatly promoted this shopping boom.

China has 1 billion 300 million smart phone users, mobile shopping.

Very huge.

About 37% of Chinese consumers buy products through mobile phones, while the global average is 13%.

Alibaba's sales in singles day are amazing, and its growth rate is amazing.

The chart below shows the changing trend of Alibaba's double 11 sales in the past seven years.

Last year alone, sales increased by 32% over the previous year.

According to Alibaba, in 2016, they handled over 1 billion payment pactions on singles day. At the peak, they handled 120 thousand pactions per second, and the distribution system handled over 6.57 million orders.

Analysts predict that although China's economy is slowing this year, Alibaba's sales in singles day will exceed $20 billion, partly because it has a wider audience.

Western retailers are also joining the double 11 promotion campaign.

Such a huge amount of consumption has also attracted the attention of Western retailers.

During the double 11 period in 2016, 37% of consumers bought products from international brands or retailers.

American retailers such as good market and Messi stores, as well as British retailers Top Shop and Fraser House have all entered Alibaba Tmall platform.

In 2017 singles day, Alibaba first planned to push more than 100 Chinese brands to overseas markets, providing special promotions for more than 100 million overseas Chinese consumers in Asia and beyond.

But Singles Day has a rather sensitive obstacle to the promotion of Britain.

November 11th is Britain's Armistice Day to mark the end of the first World War. People will mourn for the dead on this day.

Shopping is obviously out of date.

However, as pointed out by David McCorquodale, head of retail business at KPMG (KPMG), "China double 11 is the biggest promotional day in the world.

It may not enter the UK temporarily, but it will not go forever. "

In view of the fact that most retail trends are rapidly globalized, and consumers can instantly reach millions of products from thousands of manufacturers, singles day will undoubtedly soon extend to Western consumers in some way.

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