A Brief Description Of The 3 Key Aspects Of Amazon'S Release Of "2017 Black Five Shopping Monsoon"

The day before the double eleven comes.

The first time a global store opens a Chinese seller "2017"

"Wind vane", which means Amazon's global year-end promotion is about to begin.

According to the world clothing shoes and hat net, "2017 black five shopping monsoon direction" is based on the sales data of 2014-2016 years Chinese sellers in the black five of the world's major websites. From the perspective of sales performance, hot sales category and the growth trend of the site, the growth trend and successful experience of Chinese sellers during the black five period are analyzed, which provides a reference for Chinese sellers to win the peak season and seize the commanding heights of future sales.

Amason's "2017 black five shopping monsoon trend" mainly includes three aspects:

1, innovation driven product upgrading leads to performance growth.

Amazon's data show that the demand for Chinese sellers' innovation and high quality products has been increasing rapidly, and the explosive growth has been seen in the black five shopping season.

More and more Chinese sellers understand the trend of overseas consumption, and constantly optimize and innovate products according to the needs of consumers, thus gaining the favor of consumers in overseas markets.

On the other hand, the innovative technology provided by Amazon provides a strategic force for Chinese sellers with R & D capability and drives performance growth.

In 2016 alone, sales of devices that support Alexa intelligent voice services reached millions.

Many Chinese sellers have been keen to catch this opportunity, and have launched Alexa new skills and many embedded Alexa intelligent voice services in the global market.

2, wireless, home, clothing and other categories become the dominant category of Chinese sellers during the black five period.

Amazon's data show that during the black five period in 2016, Chinese sellers had five hot selling categories, including wireless products, household goods, and so on.

The continuous improvement of sales of computers and accessories and electronic products shows the strong competitiveness of Chinese sellers in these categories.

At the same time, overseas consumers' preference for household products, toys and electronic products, which are suitable for holidays during the festival, is relatively higher.

According to RetailMeNot released by Retaial Research Center, during the shopping season (mid November to the end of 12), gift consumption, catering, travel and decoration accounted for more than 50% of the total consumption in the United States and Europe.

In addition, there are differences in consumption preferences of different sites for different products during black five.

American consumers' preference for clothing, clothing, automobiles and household goods, outdoor products and tool products increased. European consumers tended to buy clothing, clothing, consumer goods, computers and accessories, wireless products, household goods and sports products, while Japanese consumers increased demand for clothing, clothing, consumer goods, wireless products, computers and accessories, sports products and toys.

3, the growth of sales in Europe and Japan is obviously stable.

According to Amazon statistics, sales of Chinese sellers in Amazon's US site grew steadily during the black five period in 2016.

At the same time, the attractiveness of Chinese sellers' products to consumers in other countries of the world is also increasing. During the 2014-2016 years of black five, the consumption of European and Japanese consumers purchasing Chinese sellers' products increased year by year.

Since the launch of Amazon's global business in China in 2012, sales of Chinese sellers have continued to grow significantly. Strong performance has promoted Chinese sellers to become an important part of Amazon's global sellers, and its performance during the black five has become more and more obvious.

At present, tens of thousands of Chinese sellers are well stocked, and the shopping season is overweight.

Amazon has become the first choice for many Chinese sellers to enter the global market.

Black five is an important time node for Chinese sellers to grasp the opportunity to sell and enhance their annual performance. We hope that with the help of resources and advantages in the global electricity supplier and the accumulated experience in promoting the pformation of Chinese enterprises in cross-border e-commerce, we will help Chinese sellers further develop overseas businesses and create international brands.

Amazon global sales and sales vice president Song Xiaojun said so.

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