The World'S First "Smart Mother And Baby Room" Appears Ali New Retail Play New Tricks.

According to the world's clothing and shoe net, we will fight for ourselves.

Since its introduction, Ali has been actively promoting the development of new retail scenes, and the successful landing of box horses in fresh areas is quite demonstrative, but there has been no big action in the field of mother and baby.

On the other hand, the old rival has already started. In September, in order to further cut the big cake of mother and infant, the Jingdong mall put forward a concrete plan for the mother infant shop experience shop project, which opened 5000 mother and baby experience stores in the whole country in 3 years, and aroused hundreds of waves in the maternal and infant industry.

In the first "new retail double 11" approaching, Ma Yun finally shot.

November 4th, the world's first

Completed in Beijing Yintai department store Dahongmen store, let the mall mother and baby room enter the intelligent era.

After the pformation, the mother and baby room introduced Tmall's mother and baby product unmanned vending machine. It only needed a penny to meet the needs of mothers who needed to buy milk powder and diapers.

There is no doubt that Ali has officially announced that it will enter the intelligent retail of mother and infant. In the future, there will be 1000 public places where the mother and baby room is being changed by Tmall.

Smart mother and baby room: a new channel for precise touch users to see the wisdom of Tmall's mother and baby room.

There is no obvious difference between the mother and baby room of other large commercial centers - there are comfortable sofa, baby crib and water heater.

However, there is an unmanned server based on Tmall big data in the wisdom mother and baby room. Everything from diapers, imported milk powder to milk pump is available in the machine.

Mothers only need to take out their cell phones, and sweep the two-dimensional code on the unmanned service plane through Taobao mobile APP, which means 1 cents can be used. After a few seconds, the mother and baby products provided by Tmall mother and baby can be obtained in a few seconds, including the mother and infant brands of good children, Wyeth, Kai Fu, babynes, Mead Johnson and other international front-line brands.

The newly opened mother and baby room has been well received by mothers.

The emergence of Tmall wisdom mother and baby room has completely liberated the mothers who go out to bear their weight. Everything is fully available for mother and infant, and they are all high-quality products.

It is worth noting that all the trial products in the wisdom mother and baby room are also displayed on the large screen of cloud shelves beside the unmanned service plane.

Mothers can scan the yard through mobile phones to buy products that are satisfactory for trial and choose to send them home by express.

The traditional mother and infant room can only be used as a private space for mothers and infants. While Tmall uses the mother and baby room as a pformation scenario, it displays a brand new product by upgrading the brand products, and upgrading it to a new contact between the mother and baby brand and the users.

Ali's mother and child ambitions: it is easy to see that new retail will be integrated into more scenes. Ali is integrating new retail ideas into more scenes. Compared with the experience store opened by Jingdong, Ali has chosen to pform the mother and baby room of the original shopping mall, which is more secure than the Jingdong in terms of cost and passenger flow.

It is understood that after the first intelligent mother and baby room smoothly landing, Tmall and maternal and child brand will be upgraded to the intelligent mother and baby room with more new retail partners such as Yintai, to improve the shopping experience of tens of millions of new mothers, and release them from the heavyweight mother pack and complex operation.

In the future, there are 1000 public places where the mother and baby room will be changed by Tmall.

Tmall's new retail Road is getting wider and wider, and public space has also been included in the reconstruction and establishment of public space through technology enrichment.

If the mother and baby room solves the problem of shopping for new mothers for the shopping malls, then for the brand operators, the mother and baby room is an excellent platform for the acquisition of new visitors. It also benefits the masses and is another kind of promotion and consumption data collection for the brand.

Mother and baby room market space: 3 trillion and 600 billion market opportunity 2017 is the second year of the national open two child policy. This policy, which is regarded as the new market outlet, has prompted a large number of maternal and infant related industries to invest in this field. Entrepreneurs have been pouring into the market and digging gold, taking the express train of consumption promotion or new retail, hoping to run a new height on this track.

It is reported that in 2016, the total number of newborn babies in the country was 17 million 860 thousand, compared with the population census in 2013, about 2 million people, the fertility rate increased by 1.7%, and the second child occupied 45% of the total birth weight.

This figure is still increasing with the gradual deepening of the second child entanglement and the filling of the family gap in the past.

The maternal and child market demand will continue to grow, and its annual growth rate will reach 15%, and its market will reach 3 trillion and 600 billion by 2020.

Maternal and infant rooms, as the rigid needs of mothers during lactation, often exist in public places such as railway stations, bus stops and large shopping malls. With the advent of the two child era, the demand for maternal and infant rooms is increasing.

Local governments actively introduced policies to promote maternal and child rooms, indicating that the mother infant room is developing rapidly.

It can be seen that Ali chose to cut into the mother and baby industry from maternal and infant room.

More interesting reports, please pay attention.

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