This Year, Two Choose A Farce.

There are five more days.

"E-commerce platform competition is increasingly fierce.

Every year after the "double eleven" war, every business platform will be drying out the relevant data of "double eleven" on the same day or during the period, such as sales volume and turnover volume. In order to maintain the trend of high growth, it is a hot topic in recent years to take the "two election one" unfair business strategy behind the electronic business platform.

Recently, media reports reported that the brand was forced to be in Ali.

"Two elections".

Today, Liu Qiangdong voiced his strong dissatisfaction with this "queue up" approach, saying that two election is a performance of a company's incompetence. "Any three or more tricks will not win until the end."

According to the world clothing and shoe net, "two pick one" means that businesses can only choose to do promotional activities on an electronic business platform, and sign an exclusive cooperation agreement with the platform to ensure that products are sold on a designated platform alone, while the shops on other platforms must also be closed.

In fact, this year, two choose a farce.

According to reports, there are many families in recent years.

The brand closes the Jingdong shop, not only has the menswear group's men's clothing brand SELECTED, but also has the brand which belongs to the group's Only, Vero Moda and JACK&JONES.

Prior to that, the more than 40 official brands of the famous domestic clothing brands, including Hai Lan's home, Taiping bird, Ou Shi Li, Jiangnan Buyi, JEANSWEST and so on, also announced that they had withdrawn from the Jingdong, while shops such as Tmall and other electronic business platforms will continue to operate.

In fact, it is not the first time for branding to shut down Jingdong stores.

On the "618" shopping day, Tang Dafeng, founder of clothing brand cracking, said in micro-blog that he wanted to apply for closing the Jingdong flagship store.

Subsequently, the two building materials businesses, such as the red goods and the world source, announced their withdrawal from the Jingdong platform.

It is undeniable that in the field of clothing, the strength of Tmall has made Jingdong eat a lot of money.

What if a brand chooses another platform? Clothing brands say that sales of their products on Tmall platform are 5 times that of Jingdong. If you want to abandon one, you can only choose to abandon Jingdong.

But abandoning Jingdong does not mean that the order will increase in Tmall, and finally it can only lose the sales volume of more than ten million yuan on Jingdong platform.

According to the world clothing shoes and hats net, a clothing brand seller revealed: "the competition between the electricity suppliers is very clear to the businessmen.

In 2015, if you choose to sell products on other platforms, the other platform will not do any intervention, but it will do other things, such as lowering the location of the venue, or showing no goods in the venue.

According to people familiar with the matter, the "two pick one" incident is no longer a case. It will receive a call from Tmall's little two every time it is promoted. Although it is said that it is not forced to choose the sole promotion platform, if it is unaware, it will lose Tmall's resource level, communicate poorly and may even lose the entire Tmall channel.

It is worth noting that in early June of this year, Jingdong's fashion department gave a notice to businesses, announcing that it would launch a key support plan for the core businesses of fashion related categories.

Its contents include: providing long-term support to Jingdong businesses, first, eliminating the maximum Commission and platform fees for KA businesses up to 3 years; second, providing free resource support for KA businesses in the future activities; and third, if KA merchants are forced to make tough choices, resulting in unsalable stocks generated by KA businesses, Jingdong will fully help KA businesses digest.

In the view of many businesses, the aim of Jingdong's launch of Longteng plan is to respond to the two election of Tmall.

But obviously, two election is not a company's patent.

It is undeniable that the annual "6. 18" and "double 11" are the main battleground between the two providers. Under the mode of relying heavily on Internet traffic, many brands are dissatisfied, but helpless when they are forced to choose two.

According to the interface report, in fact, the industry's "two election one" industry hidden rules are not new.

In this regard, a lawyer pointed out that the eleventh regulation of the regulation on the centralization of promotional activities of online commodity services explicitly prohibits such behavior. "For businesses, the electronic business platform is its sales channel, the more natural distribution channels are, the better it is to choose which channel is its business autonomy." two choice one "restricts its sales channels will inevitably affect its business interests."

Some commentators believe that technological innovation is also the key to disintegrating "two elections".

To solve the two problem, we need to return the option to the market supply and demand. The best way is to eliminate human intervention and give it to the algorithm.

The platform changes operation drive to technology drive; business family technology innovation realizes convergence between individual and big ego, refines more advanced interaction, collaboration mode and organizational capability, evolves from traditional business into intelligent business, and evolves from two elements into pluralistic coexistence of business civilization.

These people believe that the industry should expect more market, dividends and increments brought by the technological revolution, rather than continue to compete in the stock market for people's freight yard.

More interesting reports, please pay attention to the world clothing shoes and hats net.