UNIQLO May Become A New Retail Model In The Clothing Industry.

This year "

The official explosion list has been released, and 78 women's wear brands and 98 women's brands are on the list.

In the brand, UNIQLO's senior light down women's coat has become the "king of cost performance". This initial listing price is 599 yuan.

The current price is 499 yuan, but many consumers are more willing to wait a little longer: on the same day in November 11th, announced a more affordable "double 11 price", and then place the order to buy this very suitable for this winter wear down jacket.

According to the world clothing shoes and hats net, in the past three years, in the consumer's eagerly anticipation, the Japanese clothing, which is the main comfortable basic item, won the "three consecutive champions" of clothing sales in the "double 11" war.

"Double 11" is not only an electronic business examination for all major brands, but the sales strength of UNIQLO "three consecutive champions" can be seen in one or two of services under the usual online and offline integration.

Perhaps UNIQLO will be a new retail model for the clothing industry.

Online shopping can be replaced under the line.

New retail model for garment industry

Last Saturday, reporters picked up a pair of jeans at the UNIQLO store in Baolong City, Binjiang, Hangzhou.

Back home, the reporters found that it was still wrong, although the waist size was appropriate, but the trouser legs grew a lot. After deliberation, the reporter planned to return the jeans, but it was more than 10 kilometers away from the store, which made it a problem to return the jeans.

After consulting customer service on WeChat's public account of UNIQLO, the reporter realized that in fact, it did not need to run to Binjiang's Baolong city 10 kilometers away. It only needed to go to the UNIQLO store near home to make a replacement. Besides, some of the trousers purchased on line and part of the online purchase could enjoy free modification of trousers trousers online.

The reporter came to the UNIQLO store near his home and changed the jeans in only 20 minutes.

The reporter found that UNIQLO's intimate shop service has played an advantage in the after-sales service of the e-business. In the Tmall flagship store of UNIQLO, the "store self mention" service is hanging on the top of the home page.

"Store self mention" includes two service advantages: "easy to change in preselected size" and "free change in trousers length".

That is to say, consumers can buy clothes from Tmall's flagship store. They can choose to pick up the goods at the offline stores. When picking up the goods, they will find that the sizes are not suitable, and they can be returned in time.

Chen Yijun, Deputy Secretary General of the Zhejiang Council for the promotion of e-commerce, said that such a caring service is no doubt a way to please consumers.

Perhaps consumers will also generate consumption online when they pick up the goods.

Online electric providers continue to impact offline stores today. UNIQLO's offline shop service online has improved online shoppers' shopping experience. Is this not the practice of "new retail"?

UNIQLO elongated the "double 11" front

Passenger flow under the two consumption expansion line

As the three year sales champion of double 11 clothing, what will UNIQLO do this year? The customer service staff of Tmall flagship store told us that "double 11" part of this year still supports the store itself.

"If I buy the family in different places, can they pick up the goods at the local store?" the reporter asked the customer service, "if your goods support the store itself, it will be OK."

Customer service explained.

This year, the UNIQLO side announced that during the "double 11" period, consumers can choose their own stores to pick up their products when they place the order online, even if they cross the province across regions, they will be able to get stock ready in the fastest 24 hours.

At present, UNIQLO has opened more than 500 stores in China.

During double 11, these stores will support services.

But if there is not enough stock in offline stores, is it a false proposition? The reporter conducted a trial at Tmall flagship store in UNIQLO. Many "double 11 preferred commodities" show that "stores in the region are out of stock and can not be self mentioning".

Chen Yijun said that when consumers choose online "shop self mention", online Tmall stores will inform consumers about the preparation of goods in 24 hours and get the goods ready in time.

In November 11th last year, 0 points 09 points, UNIQLO official micro-blog said, sales have broken 100 million yuan.

Within 12 hours, UNIQLO Tmall flagship store announced that all the goods in the store were sold out.

But at the same time, UNIQLO official website, official micro, Tmall flagship store also told consumers: online and offline share the same price, welcome to offline stores to buy.

For a while, there was a long line of stores under the line.

This year, "double 11", UNIQLO also takes the way of drainage line, UNIQLO official said that from November 10th to November 15th this year double eleven period to pick up goods can receive 10 yuan coupons, before November 30th to shop to pay 200 yuan can be used.

Chen Yijun said that this move is no doubt that the remaining 11 of the heat will last until the end of the month, and the two consumption of customers will also expand the passenger flow of offline stores.

More interesting reports, please pay attention to the world clothing shoes and hats net.