Survey Of Clothing And Apparel Industry In Humen In 2017

I. General Situation

The town is located in the southwest of Dongguan and the east side of the Pearl River.

The area is 178 square kilometers and the population is about 600000.

In 2016, the whole town realized 49 billion 700 million yuan of gross national product, 7 billion 850 million yuan of various taxes, and 2 billion 480 million yuan of disposable income at the township level.

Over the past 30 years of reform and opening up, Humen has vigorously developed the clothing and apparel industry, forming a large scale industrial cluster, a complete and perfect industrial chain and a mature and well-developed market system.

In 2016, the clothing and apparel industry in Humen had an annual gross industrial output value of about 45 billion yuan and annual sales volume of over 90 billion yuan. It has become a famous "Chinese clothing and clothing city" featured by women's clothing, children's wear and casual wear at home and abroad. It has won many national honor such as "Chinese women's clothing town", "Chinese children's wear town", "national clothing (leisure wear) industry famous brand establishment demonstration zone", the first "national textile model industry cluster", the first batch of "China's clothing industry demonstration cluster", "national e-commerce demonstration base", "National Torch Plan clothing design and manufacturing industrial base", "China's 100 best industrial cluster" and so on.

Two, characteristics

There are nine main characteristics in the development of Humen's clothing and apparel industry.

One of the characteristics is the large scale of the cluster.

By the end of 2016, there were more than 2200 garment and apparel production and processing enterprises in Humen, with a total production area of 2 million 510 thousand square meters, employing more than 200 thousand people, and annual industrial gross output value of about 45 billion yuan, with an annual output of about 400 million pieces (sets).

Characteristic two: the industry is complete and perfect.

In addition to more than 2200 production and processing enterprises, the town has a total of more than 1000 supporting enterprises including logistics, embroidery, printing and dyeing, washing water and other supporting services such as consulting, training, designing and planning. It has formed a complete industrial chain that integrates R & D, design, production, sales and service, and realizes the production, sales and matching of the whole link.

Characteristic three: the market system is mature.

The existing market area of clothing and accessories and accessories is about 7 square kilometers, with a total operating area of 2 million 450 thousand square meters. There are 40 professional markets and 15 thousand business households, with annual sales exceeding 90 billion yuan.

Characteristic four: the brand is highly concentrated.

The effect of brand clustering is obvious. The town has more than 50000 registered brands of clothing and clothing, 2 well-known trademarks in China, 16 famous trademarks and famous brand products in Guangdong, and formed dozens of famous brands with YISHION as the leader, fast fish, Euro dot, Kumen, Qiao Bo, Yi Wan, Yi Xun, nu Fang, nenal, male eye, Sam Bi Di, Ou Ruide, Ou Cha Cha and so on.

Characteristic five: the platform is powerful.

The national "Humen garment industry collaborative innovation center" has been set up, including the 10 centers of Humen clothing technology innovation center, the national textile fabric Humen Pavilion, the China Textile Industry Federation testing center Humen laboratory, the Humen clothing design and Research Center, Humen Convention and Exhibition Center, and the new Silk Road Publishing Center.

The China (Humen) International Fashion Fair, which is renowned both at home and abroad, has been successfully held for the 21 time and enjoys high popularity and influence in the industry.

Characteristic six: strong radiation.

The development of Humen's clothing and apparel industry has led to catering, travel, pportation, tourism, retail, real estate and other industries. The town has 4 five star and five star standard hotels.

About 200000 people who do business, sightseeing and shopping in Humen every day, plus about 600000 of the local resident population, form a large consumer group.

In 2016, the total retail sales of consumer goods in the whole town amounted to 20 billion 900 million yuan, an increase of 8.4%.

Characteristics of the seven: the rapid development of electricity providers.

By vigorously promoting the simultaneous development of tangible and intangible markets and the positive interaction between online and offline, Humen town has become an important base for China's clothing and apparel business.

In July 2015, Humen town was appraised as the "national e-business demonstration base" by the Ministry of Commerce, and became the first national clothing e-commerce demonstration base in China.

At present, the town of Humen has been built with the Humen electricity supplier Industrial Park as the leader.

There are 9 parks (districts and cities) with a total construction area of more than 300 thousand square meters. The number of business enterprises settled or signed up now is over 3000. At present, Dongguan is the most industrial base and electricity supplier base.

In 2016, there were more than 8000 enterprises and self-employed businesses engaged in e-commerce in the whole town, of which 90% of clothing and apparel sales reached 38 billion 500 million yuan through the third party platform.

The development of logistics and express industry has been accelerated by the developed e-commerce.

There are 33 enterprises in the town's existing express network, 24 logistics enterprises such as Zhong Tong and Yuantong, which set up headquarters in South China or Dongguan branch in Humen. In 2016, the annual express delivery volume of the whole town was about 290 million, and the average daily e-commerce delivery volume was nearly 800 thousand.

Characteristic eight: multiple integration development.

The advent of the "Internet plus" era has changed the thinking of people's social and economic development, and at the same time promoted the continuous innovation and integration of models. Single mode has not adapted to the development of enterprises.

Now the clothing and apparel industry in Humen basically integrates online and offline, integrates wholesale and retail, integrates domestic and foreign trade, integrates agency, franchising, monopoly, direct integration, and supply chain integration.

Many enterprises, while achieving cross-border integration and industry integration, also pay attention to differentiation and personality development, attach importance to R & D investment, enhance product design and brand quality, and enhance corporate reputation and brand reputation.

Characteristic nine: the government strongly boosts.

The Humen town government has always attached great importance to the clothing and apparel industry. It has been guided, supported and promoted as a leading industry in the strong town and enriching the people. It has put forward the development strategy of "grasping two heads and playing a good combination of boxing". By strengthening brand cultivation, improving R & D design, leading intelligent manufacturing and strengthening intellectual property protection, it has accelerated the pformation of garment and apparel industry from manufacturing to creative industry, fashion industry and art industry.

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