Development Of Clothing And Apparel Industry In Humen In 2017

Humen apparel and apparel industry management committee

In the past 30 years since reform and opening up, Humen has made great efforts to develop the clothing and apparel industry, and has formed a large scale industrial cluster, a complete and perfect industrial chain and a well-developed market system. It has become a famous "Chinese clothing and clothing city" which is famous for women's wear, children's wear and leisure wear at home and abroad. It has won many national honor such as "Chinese women's clothing town", "Chinese children's wear town", "national clothing (leisure wear) industry famous brand establishment demonstration zone", the first "national textile model industry cluster", the first batch of "China's clothing industry demonstration cluster", "national e-commerce demonstration base", "National Torch Plan clothing design and manufacturing industrial base", "China's 100 best industrial cluster" and so on. World clothing shoes

In 2016, Humen's clothing and apparel industry had an annual gross industrial output value of about 45 billion yuan, with annual sales exceeding 90 billion yuan, and online sales of 38 billion 500 million yuan through the third party platform.

In the 2016-2017 year, Humen successfully passed the reappraisal of "China's women's clothing town", "China's children's wear town" and "national torch plan Dongguan Humen garment design and manufacturing industrial base". It won the "2015 textile industry innovation demonstration cluster area" and "2016 China's textile and garment industry's annual elite list ten dynamic clusters".

At present, Humen is striving to strengthen the clothing and apparel wholesale market centered on Fu Min fashion city, taking the comprehensive industrial innovation platform with the core of the Fumin clothing business center as the core, the e-commerce market with the Humen electricity supplier Industrial Park as the leading market, the industrial sharing service platform represented by Vanke clothing cloud (fashion creative commune), the five major commercial complexes represented by Vanke Wanda, and accelerating the promotion of clothing and apparel industry through strengthening brand cultivation, upgrading R & D design and integrating advantages resources.

To pform into creative industry, fashion industry and art industry.

First, strengthen brand cultivation.

After years of development, Humen clothing has developed from "quantity" to "qualitative" leap, from unlicensed and OEM to self-reliance brand and creating famous brand, becoming a famous clothing town at home and abroad.

There are more than 50 thousand registered trademarks of clothing and apparel in Humen. Clothing and apparel enterprises have won 2 well-known trademarks in China and 18 famous brands in Guangdong Province, YISHION and new tiger Wei.

Among them, in 2017, the two famous brands of Guangdong were added to the "CHCH" of Daying company and praying apparel brand.

After that, Humen will implement the strategy of "brand leading", create brand names, improve product quality and add value, and enhance the scale and efficiency of enterprises.

Strengthen the overall publicity of regional brand of "Humen clothing".

Form an industrial cluster logo with Humen characteristics. Through certification, select a group of enterprises with good quality and fast growing brands to use Humen logo LOGO logo, Humen dress label and related VI (visual identity system) to popularize, such as unified use of famous exhibitions such as Hongkong Fashion Festival and so on, strengthen the image of Humen costumes in the minds of consumers, and achieve the convergence and development of regional brands and individual brands.

To create a "media, two micro" media group for clothing and apparel, Humen has already established websites such as "Taiping network", "Humen Convention and Exhibition" and "enriching people's clothing city network". Micro-blog, such as "Humen clothing", "Humen enriching people", "Humen fashion" and "Humen fashion design", have been set up, and Humen, Taiping, Humen clothing and Humen exhibition WeChat.

Promote integration of brand and cultural creativity.

Animated film "mysterious island", to promote the marriage of clothing and animation culture.

Led by the Humen clothing and apparel industry association, the joint Guangdong Humen Fumin group and Dongguan City three Yuan Yi You Garments Co., Ltd., Dongguan Mar Mami dress Co., Ltd. and Dongguan Heng Rui Cultural Industry Investment Co., Ltd. jointly set up the Dongguan Humen Humen civilian culture limited company to invest in the first animated cartoon "mysterious island".

The film is based on Humen's garment industry, with clothing brand as its image, and tourist attractions as its background. It actively explores animation and derivatives as a carrier to promote the innovation of Humen's clothing brand.

There were 52 episodes in the first quarter.

Since October 27, 2017, the film has been broadcast on the CCTV children's channel animation show (Morning Edition), broadcasting three episodes every day, eight minutes per episode.

The first day of October 27th is 10:30 a.m.

The first three episodes "alien invasion", "invisible man" and "dangerous toy" were broadcast on that day.

After that, the broadcast time is from Monday to Friday, around 11:30 in the morning.

At the same time, the famous children's channel of Jiajia cartoon and other provinces and cities will also broadcast the movie in prime time.

Build a local clothing brand display platform.

We should explore and build a brand clothing street in Humen, build a platform for centralized display and sale of Humen clothing brands in well-known commercial bodies, encourage Humen garment enterprises to embrace development, and jointly create "Humen clothing" regional brand image, leading the South style fashion.

At present, we have planned to build the Humen clothing brand street in Vanke cloud Plaza. We will assemble the Humen clothing brand enterprises to focus on the results of the Humen garment industry, and build it into a Humen clothing brand demonstration street, leading the development of Humen clothing to the high-end, and promote the integration of Humen garment industry and tourism, create a major tourism brand with unique characteristics of Humen garment industry, enhance the overall image of Humen clothing, and promote the convergence and development of regional brand and individual brand of Humen clothing.

To create a provincial quality town demonstration town as an opportunity to enhance brand quality.

Improve the quality and integrity system of garment industry.

We should give full play to the role of "integrity business alliance", implement two-way supervision, emphasize enterprise self-discipline, enhance the quality consciousness of enterprises, urge them to manufacture and sell reassuring commodities, protect consumers' rights and interests, undertake social responsibilities, and improve the quality analysis report system.

Commissioned by the Dongguan quality inspection center, every quarter from the brand business, clothing wholesale market, fabric shopping malls and clothing business operators to extract about 300 samples for quality inspection and analysis, grasp the professional inspection platform construction, guide the Humen textile laboratory and other testing institutions to accelerate the construction of the industry's urgent inspection items, provide the public technology services such as product quality control, technology research and development, technology research, product testing and other public technology services; grasp the quality supervision and management, strictly control market access, strengthen the Department's coordination and supervision linkage, and strengthen public opinion supervision.

Two, enhance R & D design.

To actively guide and promote the pformation of Humen's clothing and apparel industry to original design, independent brand and fashion source, Humen has taken measures to improve R & D design.

Create a platform for designers to focus on entrepreneurship and employment.

At present, we have planned to build a designer platform in the Vanke clothing cloud (fashion creative commune), including office buildings, designer apartments, etc., which can provide more than 100 designers with Entrepreneurship and employment platform, provide entrepreneurship, employment assistance and support, and strengthen support and support for talents, such as technology and finance. We will carry out the pilot project of garment production digitalization, fashion design intellectualization and clothing consumption DIY interaction mode, in order to attract a large number of well-known domestic and foreign fashion designers stationed.

Attract famous R & D enterprises to settle in Humen.

By creating an industrial atmosphere, improving industrial matching and supporting the city, attracting a large number of well-known textile and garment R & D enterprises at home and abroad to settle in Humen, where R & D institutions are set up to enhance industrial cohesion.

In September 2017, the product research and development center of Pakistan industry giant Masood Textile Co., Ltd. was officially stationed in Humen.

The company is the largest export enterprise in Pakistan. Its annual export volume accounts for 1% of the total export volume of Pakistan, accounting for 10% of the total export of knitted garments in Pakistan.

Building creative design incubator.

Mainly for businesses to provide incubator required entrepreneurial infrastructure, as well as targeted policy, technology personalized services.

We should speed up the gathering of high-end intellectual resources and gradually build the Fumin clothing business center into a leading garment creative design incubator in the whole province to enhance the R & D design level of Humen's clothing and apparel industry.

In the 2016-2017 year, the "Humen clothing design and Research Center" introduced a series of resources such as designer studio, high order enterprise, Education Institute and so on.

At present, there are more than 30 well-known designer teams, including China top ten fashion designers Deng Zhaoping studios, Feng Lu designer studios, Ding Bing designer studios, Huang Qiufan designer studios, and so on. Shandong Ruyi science and Technology Group Co., Ltd., Dongguan Wen Hao Clothing Co., Ltd., and other clothing custom Enterprises, and Dongguan Institute of clothing, stationed in Dongguan, only have well-known fashion designers.

Humen clothing creative design incubator has successfully hatched 65 enterprises. Currently, there are 50 enterprises and projects in the incubator and 15 enterprises.

The Humen garment design and research center is promoting customized services.

We should give full play to the exemplary role of "Humen fashion design and R & D center", popularize new and advanced technologies and advanced applicable technologies such as 3D garment design and plate making, enhance the level of research and development, guide clothing and apparel enterprises to implement product customization, and promote the development of high-end and intelligent clothing industry.

At present, the Humen clothing design and research and development center has developed intelligent clothing such as fashion electric clothing, which is heated by carbon fiber and electricity. YISHION, Qian Dao and GDI and other enterprises have effectively improved production efficiency and lowered production cost by using templated production, automatic hanging system and automatic cutting equipment. The clothing custom has been launched by Carmen, Qiao Bo, nu Fang, Qian Dao, Wen Hao, and so on. Praying apparel formally launched the customized shoe service in 2016.

Coming down, Humen will plan to implement the "Humen garment industry 4" plan to enrich the technological equipment of the Humen fashion design and Research Center, and use the 3D data scanning system of human body, 3D fitting mirror, 3D clothing design and plate making technology, online E-MTM system, etc., to promote personalized garment customization and new product development.

Hold all kinds of design and creative events.

The Humen Cup International Youth Design (women's dress) competition, China (Humen) International Children's wear online design competition, China (Humen) fashion micro film competition and other design creative events, cultivate excellent talent, create creative fashion atmosphere.

This year, our town also makes full use of the industrial base and resource advantage of clothing and clothing industry, carries out a series of activities in the clothing and clothing industry, and holds the first primary and secondary school clothing concept design competition in Humen town with the theme of "my school uniform in my heart", in order to cultivate the students' creative spirit and aesthetic sentiment, explore the reserve talents of clothing design, promote the integration and development of the clothing and clothing industry of Humen and the cultural and creative industries, and show the vitality and charm of the Humen clothing famous city.

Three, integrate advantageous resources

In order to help enterprises cope with the pressure of rising cost of production factors and break through the development bottlenecks such as insufficient independent innovation and lagging business models, and enhance the comprehensive competitiveness of industries, Humen has integrated advantageous resources in recent years, boosted industrial pformation and upgrading, and made efforts to build a clothing wholesale market centered on Fu Min fashion city, a comprehensive industrial innovation platform centered on Fu Min clothing business center, an e-commerce market dominated by the Humen electricity supplier Industrial Park, an industrial sharing service platform represented by Vanke clothing cloud (fashion creative commune), and the five major commercial complexes represented by Vanke Wanda.

The Humen apparel and apparel industry management committee was established.

In November 2016, the Humen apparel and apparel industry management committee was set up. It is a comprehensive industrial chain public service institution built by the Humen town government to integrate the resources of the clothing and apparel industry of the whole town. It is committed to giving full play to the government functions through the Humen Garment Technology Innovation Center, the Humen Garment City Construction Management Committee, the China Humen International Fashion Fair Organizing Committee, Humen Convention and Exhibition Center Limited, publicity office and other departments, as well as the Humen clothing and apparel industry association and the Humen Fashion Designers Association.

At the same time, the members of the committee also strengthen resource integration through industry guidance, coordination and management, so that the "Humen garment industry collaborative innovation center", a state-level industrial public service platform, will play the most important role in promoting industry exchanges and cooperation, constantly improving the professional skills of Humen apparel and apparel practitioners, enhancing brand competitiveness for garment and apparel enterprises, providing high quality services and strong support for Humen's apparel and apparel industry to seize the high-end industrial chain and enhance core competitiveness, and promote the planning and development of Humen's clothing and apparel industry.

To create a comprehensive apparel industry sharing service platform.

Relying on the mutually beneficial apparel supply chain service platform in Fumin clothing business center, reshape the apparel industry value chain, and build the Fumin clothing business center into a world-renowned apparel industry sharing service platform.

The center has an area of 150 thousand square meters and a 23 storey building. It carries the original clothing copyright trading center, the designer corridor, the clothing technology innovation center, the garment industry sharing service platform operation center, the global trade creation center, the sharing edition room center and other industries to promote the service function, and only the clothing sharing cutting center reaches more than 6000 square meters.

The launching ceremony of Humen mutually beneficial apparel supply chain service platform will be held in the morning of November 18, 2017.

The platform is a new comprehensive service sharing platform based on new technologies such as the new generation of information technology, cloud computing, industrial automation and other new technologies, such as global trade supply chain management, joint design, shared cutting, shared version room, crowdsourcing, crowdsourcing design, business incubator and other new services.

The platform is committed to promoting the clothing industry innovation and entrepreneurship resources gathering, opening and sharing, in order to comprehensively enhance the efficiency of the apparel industry chain, and become a booster for the upgrading of the garment industry.

Take the shared economic mode, link the industrial workers through the fitting APP, break the management system of the traditional factories, go to the administration and intermediation, reconstruct the labor relations of the garment industry, liberate the productivity of the industrial workers, increase the income of the industrial workers, and reduce the production costs; improve the utilization rate of idle factories, inefficient factories and idle equipment through efficient integration of the modules such as sharing factories, sharing cutting centers, and sharing the housing centers, etc., and optimize the use cost of new technologies, new materials and new equipment, and promote the technological innovation and upgrading of the industry.

Through the centralized utilization of the technological innovation center, the quick response and accurate matching of the surface accessories base directly to the supermarket, the close service of the supply chain finance, the realization of network sharing, intensive utilization, collaborative development and efficient operation, forming the scale effect and demonstration effect; changing the operation environment of the traditional clothing industry, forming a new supply mode and paction relationship, making the "flexible production" and "just in time supply" a common mode of production.

Building Vanke clothing cloud (fashion creative commune).

It is positioned to create a new industrial, economic oriented, new functional, service, exhibition, trading and appreciation park complex. It is made up of five parts: Sales cloud, brand cloud, design cloud, supply chain cloud and education cloud. It integrates clothing design research and development, brand building, emerging sales, supply chain integration, and talent education. With the "industrial cluster of industrial clusters" as the platform, it provides services for Humen clothing enterprises including finance, market and talents. Through resource gathering, value enhancement and atmosphere building, it provides a high value business environment for enterprises, and creates localized brand street, which helps Humen dress and dress industry develop and design to the two ends of smile curve, brand marketing and high-end development. The project is led by the Humen town government, and is hosted by Vanke.

The project is located near Jinzhou first industrial zone and CDC cable factory. It covers an area of about 20 thousand square meters, with a total construction area of about 53 thousand square meters. It has 26 buildings, including office buildings, talent apartments, shops, etc., covering 1.5 square kilometers of the project, covering the two commercial circles of Humen landmark business circle and Humen Avenue business circle. It belongs to Humen's prosperous business area.

After the completion of the project, the annual output value will be as high as 2 billion yuan.

At present, the main building of the project has been basically completed. It is stepping up its renovation and introducing strategic resources. It is scheduled to open in November 17th this year in the twenty-second China (Humen) international fashion trade fair and 2017 Humen fashion week.

Integration of upstream and downstream industry chain resources.

Give play to Humen

Advantages of industrial clusters, strengthen the docking and exchange of upstream and downstream industries chain, help enterprises reduce production and operation costs and expand market space.

The Humen Clothing Fair, through the introduction of the "Canton Fair" (referred to as the "China Import and Export Fair"), has introduced the resources of the world-renowned clothing buyers to assist the Humen fair's exhibitors to "go out". The activities will be divided into two forms: on-site docking and online trading. On the one hand, the main venue of this trade fair will be an ad hoc processing trade area. The world-renowned clothing buyers will go to the main venue of the trade fair to exchange, see, order, inspect factories and other activities of Humen quality exhibitors including the processing trade area. On the other hand, the Humen Fair exhibitors will permanently enter the online trading platform of the Canton Fair and conduct zero distance docking with the world's well-known clothing buyers.

At the same time, during the trade fair, we will also organize the purchasing festival of the original fashion clothing of the rich people, the first original design buyer's day in Humen, and promote the docking between the well-known clothing buyers, buyers and clothing brands and designers.

In August this year, the most authoritative and influential textile design professional competition in China's textile industry was held in the Humen Convention and Exhibition Center in the thirty-eighth (2018/19 autumn and winter) China finalists.

This is the first time that the accreditation has moved from the capital to the industrial cluster, and the first stop has been settled in Humen.

The event was co sponsored by the Humen town government and the China Textile Information Center and the national textile product development center, and was guided by the China Federation of textile industry.

In order to help garment enterprises grasp the fashion trend of 2018/19 autumn and winter fabrics and have the market competitive advantage in the next two years, during the period, our town held a docking meeting, organized more than 200 clothing and apparel enterprises in Humen to experience and pick popular fabrics, and responded enthusiastically.

The China fashion fabric exhibition area will be specially displayed during the trade fair.

Our town also organizes enterprises to participate in China International Clothing and accessories fair.

Hongkong fashion festival spring summer series, China processing trade products fair, China Maritime Silk Road exposition, China International Film and television animation copyright protection and trade fair and other famous exhibitions.

We also encourage and support enterprises to go abroad to participate in the exhibition. Last year and this year, we organized more than 20 clothing and apparel enterprises to participate in the August Las Vegas international clothing and Accessories Expo.

Humen strengthens daily exchanges with major industrial clusters.

Actively participated in the activities of "pformation and upgrading of textile and garment clusters and collaborative innovation alliance" established in 2012 to promote mutual complementarity and interaction among the clusters, and improve and improve the upstream and downstream supply chain of the apparel and apparel industry. Through this alliance, a large number of Humen garment enterprises have reached long-term cooperation with the high-quality textile and garment enterprises of these clusters.

In 2016, the twenty-first Humen trade fair, we invited 14 well-known textile and garment industry clusters in Zhejiang, Keqiao, Jiangsu and Shengze, and 12 textile and garment industry associations and chambers of Commerce from Shaanxi and Shanxi to observe and communicate with each other. Remarkable achievements have been made, such as the cooperation between Shaanxi garment industry Association and Humen electric industry park, and the close proximity of ten enterprises in kapok Road, Qiao Bo, Yi Zhu and Kaman to achieve cooperation in production or marketing. In April 2017, we organized more than 20 heads of clothing and apparel enterprises to visit and exchange the textile and garment industrial clusters in the two cities.

Run the Humen costume fair.

Innovating the exhibition mode, putting forward new ideas, showing new ideas, creating characteristics, introducing famous buyers at home and abroad, setting up buyers database, further enhancing the fashion degree, vigorously developing the exhibition economy, and consolidating the exhibition and trade platform of Humen's clothing and apparel industry.

Perfect innovation service platform.

We should constantly improve the function of the national "Humen garment industry collaborative innovation center", build an integrated platform for garment business integration and Donghua University's personnel training base, introduce the cloud education platform, establish a fast fashion supply chain logistics management system and the fourth party garment logistics service system, form a Humen garment industry supply chain innovation mode, build a clothing online shopping supply chain cloud service platform, build a third party public logistics service platform and a supply chain information service platform, create a fast response professional clothing logistics distribution center, set up a Humen garment talent education demonstration base, and introduce and cultivate clothing professionals.

Implementation of the "35 O" project.

Through the implementation of the "35 O" project (planned from 2018 to 2022), through target, plan, steps, policies, measures and unremitting support, we successfully nurtured 50 influential backbone enterprises in the clothing and apparel industry in Humen, 50 influential brands in the country and 50 outstanding influential figures (including bosses, executives, designers, technical backbone, production experts, etc.), namely 3 "50", so called "35 O project". In the past 5 years, the whole town has nurtured and supported a number of key enterprises in clothing and clothing industry, nurtured and supported a number of influential clothing well-known brands, and cultivated and commended a number of outstanding people in the clothing and apparel industry.

Through the implementation of the "35 O" project, a fashion culture atmosphere of "building famous enterprises, creating famous brands and celebrities" has been formed in the clothing and apparel industry of Humen, and nurturing a group of backbone forces to form the leading, driving and supporting effects, and to maintain the lasting charm of Humen's clothing and apparel industry.

(Humen apparel industry management committee)

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