How Does This Cross-Border Electricity Supplier Sell Nearly 200 Million Of Its Revenue On A Pair Of Socks?

A pair of socks sold for 13.89 US dollars, equivalent to about 92.15 yuan.

This pair is from China.

The company's sports thermal socks were defeated.

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Puma and other sportswear brands occupy the first place in Amazon sales all the year round.

If you pick up an American trouser leg, whether he is skiing, riding, running, climbing or hiking, he will find that he is wearing the same Chinese brand socks, and this brand is safety.

This clothing company from China has been ripped off by the European and American markets of international sports brands, with a revenue of 103 million yuan in 2016, and an estimated sales revenue of over 180 million yuan in 2017, and it is not a cheap strategy. They sell nearly 14 dollars for a pair of socks, and they still occupy the first place in Amazon sales all the year round.

Precise positioning: outdoor sportswear production

According to the world clothing and shoe net, 2 years ago, the same thing that most of the sellers did was to do business among middlemen. They sold the products of high quality and inexpensive clothing and accessories to foreign countries.

But no brand, no core competitiveness, and security is very insecure.

In 2015, based on the judgement of the market and the control ability of the supply chain, we chose outdoor sports as an entry point and launched the outdoor sportswear brand WantDo.

On the one hand, after more than 10 years of experience in manufacturing OEM apparel brands in Europe and America, China has strong advantages in supply chain matching, workers' skills and production infrastructure.

On the other hand, the residents of the European and American countries generally enjoy sports, and the high quality sportswear brands must have a large market.

The clothing in the US market relies heavily on imports, which provides a large number of opportunities for Chinese enterprises.

Revelation: if there is no such pformation, it may still be a seller who sells goods abroad.

But in this era of brand, the survival space of middlemen is narrower and narrower.

However, pformation is not blind, and the process of branding will also be accompanied by labor pains.

But for a brand, products are king.

Product is king: quality according to demand.

Under the sales page of a product, even customers even say "look forward to another rain".

(Looking forward to rain again)

A series of many assault clothing, waterproof water pressure index of more than 10000, which means that under moderate rain, people wear clothes for 2 hours in the rain, the body will not be wet.

The general waterproof outdoor outdoor clothing hydraulic pressure index is generally only about 3000.

Selling 100 yuan socks is to make the human skin directly contact with the soft wool, sweat and protective performance are better than the general warm socks.

Making such products is based on the knowledge of the market, supply chain, product technology, customer experience, experience scene and so on.

Make detailed market investigation and analysis of target market, target customers and target categories, and seek market differences.

Enlightenment: quality, individuation, differentiation are the trend of consumption upgrading. Products that can rise suddenly are bound to be a product that can touch consumers' pain. Such a product is not a blind cat who meets a dead rat. It is a detailed market investigation.

But how much is the production of a product and how can it solve the problem of inventory for most enterprises?

Refined SKU: to sell products

For most cross-border electricity providers, inventory is a very big problem.

Unpredictable market, often appear unsalable or exploding money, for inventory is pressure.

However, the accuracy of sales forecast can reach 80% by SKU.

They will open up the data in three links of sales forecast, warehousing and logistics, and supply chain. According to the sales cycle, the products are divided into multiple sales stages, and the sales, production and delivery of each stage must be determined beforehand, and the operation promotion strategy is formulated according to the target.

At the same time, these data will be provided to suppliers in advance, so that suppliers can prepare production materials and start production.

In logistics convenience, they use Amazon FBA logistics service, only 11 people, millions of pieces of goods a year.

Enlightenment: relying on accurate data control, will reduce the uncontrollable factors, meticulous operation of single products, and gradually push forward according to different sales rhythm.

In fact, there are still many enterprises in Hangzhou and Shenzhen.

Chinese enterprises are easy to succeed in cross-border electricity business because of two huge advantages, the advantages of China made supply chain and the highly developed development of domestic electricity suppliers.

If we can combine the two together and form our own brand, we will undoubtedly develop a vast world.

More interesting reports, please pay attention to the world clothing shoes and hats net.