Analysis Of The Development Trend Of China'S Luxury Industry

After the beginning of the 2008, the brutal growth of 2011, the expansion of the 2012 and 2013 reshuffle, and the 2014~2016 years of industrial change, China

The market size of the electricity supplier has been increasing rapidly.

The 2017 China luxury goods business development report released by the China Electronic Commerce Research Center showed that in 2016, the scale of China's luxury e-business market reached 57 billion 350 million yuan, compared with 46 billion 500 million yuan in 2015, an increase of 80.2%.

According to the world clothing shoes and hats net, in recent years, with ALI,

Represented by the integrated e-commerce platform active layout of luxury electric business, to China's luxury goods

The market brings new opportunities.

According to the disclosed financing information, the temple library received 5 rounds of financing before listing. Glamour gained 3 rounds of investment before being bought by Ali. So far, the company has received 3 rounds of investment. The second-hand luxury electronic business platform Plum has won the A round financing of IDG capital, Jingwei venture capital and perilous investment.

The report divides the luxury business in the Chinese market into four types.

The first category is China's local luxury business platform represented by Temple store and Shang pin; the second category is the international luxury business platform represented by Yoox, Farfetch and Net-a-Porter; the third category is luxury channel, which is a comprehensive e-commerce platform represented by Tmall luxury goods, Jingdong luxury goods and vip.com luxury goods; the fourth category is self built e-commerce platform represented by LVMH and Kai Yun.

The report disclosed the proportion of China's vertical luxury electric business market in 2016.

According to GMV ranking, the recently listed Temple library ranked first, occupying 25.3% of the market share; the 14.5% of the attractive market in Ali's territory, ranking second; the international luxury electric business Net-a-Porter ranked third, grabbing 7.9% of the market share; the global luxury sale website REEBONZ ranked fourth, occupying 7.6% of the entire vertical luxury electric business market; Jingdong's British luxury electric business FARFETCH accounted for 6.3% market share, ranking fifth; the rest of the luxury electric business including the show network, the West fashion, the Fifth Avenue accounted for the remaining 38.5% market share.

The report shows that luxury consumers are continuing to age younger.

In 2016, consumers of luxury electric business mainly concentrated in the age of 23~37, occupying more than half of the total luxury consumers. Among them, 23~27 years old consumers accounted for 17%, 28~32 years old consumers accounted for 21.7%, and 33~37 years old consumers accounted for 20.8%.

The proportion of luxury consumers' gender is basically flat, female consumers account for 53%, and male consumers account for 47%.

The report also points out the development trend of China's luxury industry.

First, the younger generation of consumers is becoming the main force of luxury consumption. In the trend of luxury consumption becoming more and more younger, luxury brands are gradually changing their thinking, and adapting new styles and new marketing methods to cater to the changing tastes of young people.

Second, international luxury brands will pform existing stores while reducing the number of stores. Major stores and flagship stores will become the mainstream of luxury stores, and store functions will be more diversified. Lifestyle experience and services will become core value demands.

Third, with the gradual increase of the market share of luxury electric business, the global luxury goods industry will begin to test the water electricity supplier. Besides the cooperation with the giant, some large luxury brands choose to build their own electronic business platform.

Fourth, with the reduction of the price gap between China's luxury market and other countries, the guidance of national policies and the change of the RMB exchange rate, China's luxury consumption will initially return.

Fifth, luxury consumption is becoming more rational and consumers pay more attention to cost performance.

Nearly 80% of consumers choose top quality brands with high quality and high price, or look for low-cost or high quality luxury brands.

In particular, young consumers began to pursue niche brands.

Supreme and Vetements niche brands have become a luxury brand and become a luxury brand pursued by young people all over the world.

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