Dover Street Fair Launched Holiday Activities To Pay Tribute To Wakubo Rei.

As Christmas approaches, major brands are planning to launch holiday activities, which have always been a gimmick of creativity and avant-garde. fashion The concept mart Dover Street Market (hereinafter referred to as Denver street fair) is no exception. According to the world clothing and shoe net, in order to celebrate the upcoming festivals, Dover street fair displays a series of different festivals. brand and Designer The distinctive style of the art installation also marks the official start of this year's Comme des Garcons's Re/tartan and Re/energy festivals.

Dover street fair was founded by Japanese designer Wakubo Rei in 2004. Apart from her own brand Comme des Garcons, the market also incorporates many world-famous brands such as GUCCI, Paul Smith and Dior. From shop decoration to merchandise display, Dover street fair is different from general luxury stores. Here, the casual combination of different brands and men's dresses, the design of vague sense of space, and the creative shops of luxury brands make consumers avoid the sense of oppression perceived in traditional luxury stores.

Wakubo Rei once said that he wanted to spanform Dover street fair into a mixed business district that could assemble people of different consumption levels, designers and high fashion brands. She believes that people who have different personalities and experiences can communicate with each other more creatively.

More specifically, in Dover street, there are two times a year to invite designers to make a three day spanformation of their brand shops. Designers and brands can design shops according to their own ideas. The only requirement is "outstanding personality."

And this festival is seen as a sign that the new season will soon start. Co authoring a London designer Charlotte Stockdale and Katie Lyall, a magazine named Chaos SixtyNine with posters, set up a theme device called "teenage single bedroom" in the basement. "We hope it can be a space like a teenage bedroom, and you can freely post the poster in this magazine on the wall." Lyall said.

This space is also used to display the Bruv Club products from Chaos and other special products. "Bruv Club mixed with the elements of men's clothing and racing charts, making the gentleman and sports sense coexist and cleverly blend together," explains Stockdale. "We hope Bruv Club will give people the impression that it is very attractive to anyone, whether it be a boy or a girl."

In addition, Charlotte and Katie have planned to launch the next Chaos store in collaboration with Hayden Kays, a British artist influenced by the 1950s art, to print the consumer's custom pattern Chaos shell phone shell. Consumers can also choose to customize special products with their own name abbreviations, while providing online ordering.

As a luxury magnate, Paris family also launched a new brand of Triple S sneakers designed for Dover street market, which was first introduced to Dover street after its appearance in Colette last summer. Consumers can choose any background and logo to decorate any simple white, gray or red T - shirt with a retail price of 295 pounds.

Molly Goddard 2018 spring summer show 12 holiday series are also exhibited in holiday shops this year. "The thing I like is my own way to recreate things. Goddard explains: "the 2018 holiday series we launched is more like a fashionable derivative, not just a cheap thing, but its touch materials attract me very much."

In fact, the 2018 spring and summer season show is a great improvement for Goddard. Molly Goddard will be officially launched as the first independent fashion show of the new generation brand. Goddard said: "we may not be completely independent, because we can not afford it now. But this is still exciting because it means that we can do more things on our own. I want to focus more on clothes and not rely on other things to present a perfect performance.

There are many other special store installations and products. For example, the Christmas caves of Paul Smith, the hat of Idea x Stussy and the Noah capsule series featuring healing. And the copy shop of the Paris family will be operated until December 17th, and Chaos will also be closed in December 7th.

In fact, even without additional creative activities, Dover street fair has great attraction to consumers or brands. It is more like a museum that combines all the brands that are worth remembering. It only combines exhibitions with sales, which gives designers and brands unlimited freedom.

In today's increasingly advocating individuality and creativity today, the traditional retail mode only relies on consumer awareness of brand to enhance brand sales, which is obviously not enough. But how to develop in order to achieve effective spanformation, perhaps Wakubo Rei's Dover street fair is indeed a successful example.

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