The Sale Of Shoes And Clothing In Quanzhou Will Be Affected By Online Shopping.

39 yuan for sports shoes.

19 yuan, play music

99 yuan, the beast tyrant leather shoes, Emperor Mens men's clothing scene folded.

According to the world clothing shoes and hats net, it was cold at the end of the year, and the shoe and clothing sales were also hot. Last week, the flag factory in Quanzhou overseas Chinese Economic Development Zone opened up a big battle: red XTEP, banner king, tiger capital, emperor card, bulls family, beast tyrant, strategic music, rich birds and many other famous brands joined the cross border cooperation here to organize a shoe and clothing sale. The first shot of the large outdoor shoes and clothing sale in Quanzhou this winter.

As a famous brand of shoes and clothing brands in Quanzhou, there are plenty of shoes and clothing sales at the end of the year.

Whether it's a factory store or a multi brand cooperative outdoor super store, it always attracts consumers from all sides to come in. The scene is extremely lively, and it also ignites a festive atmosphere before the Spring Festival.

Big brands share the benefits of "1+1>2".

In the red flag shed of the 3000 square meters factory, the more than 10 famous brands of shoes and clothing, including XTEP, emperor card, tiger capital, Shing Le, rich bird, Kate, click tick, bumblebee and so on, come from the baby products to adult shoes and clothing.

Discounts range from ninety percent off to seventy percent off, and only a few yuan per piece.

The sale time lasted from the end of November to the beginning of February 2018.

Lin Guoqiang, who is responsible for organizing this big sale, has rich experience in more than 10 years' sale.

He told reporters that at the end of this year, shoes and clothing sales will be mainly based on the two brand factory shops of the flag king and the eight starlets, and each of them will have more than 10 brands to join in cross-border cooperation.

"The market is changing rapidly, and consumer demand is constantly changing. The era of corporate and brand solo has already passed. Only by joint attack can we produce better results."

Lin Guoqiang believes that a single brand enterprise's audience is limited, and consumers' demand for the same category will not be duplicated. The demand of different brands and different categories can be put together to satisfy consumers' desire for a single purchase of different products. Enterprises also turn from individual combat to Baotuan attack, which can highlight the richness and price advantage of products and categories, thereby achieving better results and benefits.

In December last year, the Green group joined more than 10 brands of shoes and clothing such as Q, tiger, rich bird, and noble bird to launch a winter sale in its headquarters area and achieved good results.

Green group deputy general Fu Yi Qin said that breaking the category of cross-border cooperation is a marketing strategy that many parties have to take based on interests and realities. It can make the brand enter the vision of more consumers and play the role of "1+1>2" and enhance the image of the public brand, and both sides can gain more benefits.

This practice is clearly recognized by more and more brand manufacturers.

Recently, many companies including XTEP, starling and so on have started to sell large brands of shoes and clothing with complementary products in their own factories to meet the needs of the one-stop shopping.

Sales reduced significantly under online shopping impact

Although the "double eleven" has just passed, there are still a lot of people coming to shopping.

Reporters at the selling site of the flag King factory area saw many women and old people wearing children in each brand area to try on shoes.

Chen aunt, who works in a nearby factory, told reporters that because she did not know how to buy online, she liked to go shopping at the sale site. Clothes with fancy clothes were on the spot to try on, what colors, styles and materials were discerning at a glance, and the prices were very cheap.

At the gate of the sale of the flag king, a young man and woman, carrying two or three bags of newly bought clothes, passed away with reporters.

Reporters noted that the export checkout office was affixed with WeChat payment two-dimensional code, accept consumer mobile payment, change the past only cash collection practices, more conducive to customer rapid access.

However, compared to previous large-scale sales, such popularity scenes are not ideal.

There are few people in all kinds of winter clothes, such as children's children's exhibition area and shoe category.

"The weather is not really cold at the moment, not the selling season."

Lin Guoqiang told reporters that the opening eight days have sold hundreds of thousands of yuan, the average daily sales of tens of thousands of yuan, "not bad, but this is far from the sales of hundreds of thousands of dollars every day, we are now changing the mode."

Maybe it's related to the weather, or maybe Yu Zheng is in office.

The reporter understands that the audience who come to the sale will usually be the workers who work in the surrounding factories and their families, the masses of the nearby streets, and some of the other customers who are driving the cars. However, because of the increasing convenience of online shopping nowadays, there are fewer and fewer guests coming here now.

In recent years, Mr. Wu Jiada, who has organized many large brands of shoes and clothing sales, said in an interview with reporters that the sale will be too much impact on online shopping now. The popularity of the site is much lower than before, and the turnover is reduced by more than half, while various labor costs and on-site costs are high.

More interesting reports, please pay attention to the world clothing shoes and hats net.