Ying Wei Da: A Road To Win Win Innovation

Clothing in China

In terms of technology innovation, there is still a certain gap between the advanced countries and the advanced countries. Fabric production can not satisfy the domestic demand no matter in terms of art, technology and texture.

Demand for scientific and technological innovation.

According to the world clothing and shoe net, in recent years, garment enterprises have gradually adapted to the business mode of actively developing the market in the fierce competition, but for the fabric production enterprises growing up in the planned economy, the management concept has not been changed thoroughly, and there is still a long distance from the market demand in the fabric design and development.

Promotion is not enough.

Covering fiber, fabrics, polymers, resins, chemical intermediates and special chemicals, and other product categories, innovating and leading position in the industry, enwin, with its innovative industry insight, innovative technology products and innovative LYCRA EXCHANGE services, is attracting and moving leading domestic textile companies such as cowboys and Ru Tai textiles.

Forward cowboy X: first class partners to help win the world's top denim brand.

In late October, after just finishing the 2017 China International Textile accessories fabric exhibition, Ms. Wang Zongwen, the general manager of the progressive cowboy, began to prepare for a trip to Amsterdam without stopping to make a keynote speech for the world-class DENIM PREMIERE VISION cowboy event.

Forward cowboy is the only Chinese company invited to the high end event of the denim industry, and Wang will also share the keynote as a guest speaker.

Previously, the forward cowboy also won the "2017 China International fabric design competition bronze medal".

The cowboy has a special status in the international jeans industry, and its business has spread throughout China, Italy, the United States, Japan, Korea and other markets.

In China, the cowboy has been recommended by the China Cotton Textile Industry Association for the most influential product brand business for many years.

Speaking of successful experience, general manager Wang Zongwen said with relief:

"This year coincides with the development of cowboy 30th anniversary.

In the past 30 years, we have not forgotten our original intention. In addition to high standards and strict demands on our team, we must work closely with the world class strategic partners such as Ying Wei Da, constantly develop new products and develop the leading cowboy fabrics. Otherwise, we will not be able to become a reliable and world-class Chinese denim manufacturer.

Denim dress made of forward denim fabric containing LYCRA (Lycra) fiber.

LYCRA (Lycra) fibers attached to "first class"

When Ying Wei Da entered China, LYCRA (Lycra) made the first collaboration with the forward cowboy, and tested the LYCRA (Lycra) fiber with the forward cowboy team.

As the process of rinsing, washing and graphite is needed in the production, processing and manufacturing of denim fabric, higher requirements for raw materials and fibers are required: not only wear resistance, but also maintain lasting elasticity.

Benefit first class market insight

Leading the market and forecasting ahead.

In view of the fact that it helps to understand consumer demand information and dress preferences, it will help to understand market demand and provide important reference.

At the just concluded China International Textile excipient fabric exhibition, the consumer survey of the "80 day tour around the cowboy world" just released was carried out in five countries in Brazil, China, Germany, Spain and the United States in 2016. The survey obtained first-hand insight and feedback from consumers on this landmark fabric.

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Building first-class research and development capabilities

In the process of product development and testing application, the forward cowboy used the materials and technology of Ying Wei Da, and many products were developed jointly with the English Weida.

According to the needs of forward cowboy, LYCRA developed the T400 fiber. In 2000, the forward cowboy developed a denim fabric containing LYCRA (Lycra) T400 fiber, and has since become the first supplier to introduce and apply LYCRA T400 (Lycra) T400 fabric in the industry.

At the beginning, it was naked. Later, the forward cowboy combined the LYCRA (Lycra) T400 fiber with the spinning process, developed the cotton bag LYCRA (Lycra) T400 fiber and LYCRA (Lycra) dualFX dual core fiber technology to develop and produce new products.

Denim dress made of forward denim fabric containing LYCRA (Lycra) fiber.

In 2016, the forward cowboy combined with ingweida to cooperate on the dual denim fabric. The 360 degree new fabric takes into account the flexibility of high elasticity and woven fabric, and also takes into account the comfort experience of wearing.

These joint research and development products have brought a breakthrough application to the fabric innovation of jeans industry.

Today, 100% of the elastic fiber used by the cowboy comes from the products of the company.

LYCRA EXCHANGE program

"LYCRA EXCHANGE plan", built specifically for strategic partners, is also a value-added service provided by the company.

We will develop new products together with us. After three stages of trial, perfection and maturity, we will finally push the new products to the market.

If jeans brand purchases reach a certain level, Ying Wei will help these brands to do some marketing promotions, so that ordinary consumers can understand the professional characteristics of products, but also can promote sales of cowboys.

Over the past 20 years, the best market insight and R & D services in the world have helped us to make breakthroughs in the cowboy industry and provide strong support for our desire to become the world's top denim producers.

Wang Zongwen, general manager of forward cowboy

First class strategic cooperation

For the forward cowboy, Ying Wei Da is not simply to provide customers with innovative products, but more concerned about the value generated for customers, especially care about the material of the customers to the terminal whether the best seller, whether the consumer experience is excellent.

The forward cowboy will face a shortage of supply every time a new product is launched. On the supply side, the cowboy will always raise almost impossible requirements, but the company will use all its resources to protect its supply.

At the same time, every year, every year, we will pay a return visit to the cowboy. Once the cowboy comes up with a proposal, the team will quickly correct and improve it.

If a product meets some problems when it is being promoted, it will also lend a helping hand with the cowboy to discuss how to promote it better.

Lu Tai textile X: "innovating" towards a win-win situation

As the A and B share listed companies, Lu Tai textile (Lu Tai) is currently the world's largest high-grade yarn dyed fabric manufacturer and the international first-line brand shirt manufacturer. Now it has 36 production plants, 12 stock control companies, and 2 employees. Its 85% products are sold to more than 30 countries and regions, including the United States, the European Union, Japan and so on, and are one of China's leading textile enterprises in the whole industry chain.

In the first half of 2017, Lu Tai achieved a business income of 2 billion 990 million yuan, earning $330 million in foreign exchange earnings, referring to these proud achievements. Mr. Wang Changzhao, general manager assistant and international business manager of Rutai textile Limited by Share Ltd, was pleased to say:

"This is the crystallization of our strategic adjustment in recent years. As early as 2014, we began to adjust to the direction of rapid response, differentiation and diversification, and in the process of practice, the long-term support and close cooperation of the international strategic partners such as inweda were inseparable."

Lu Tai textile factory

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Strong combination, win in new product acceleration

The development goals of Lu Tai focus on "fast", that is, rapid development, rapid listing and rapid promotion. Every link is closely linked.

R & D links, regardless of which industry, belong to the key link of the greatest difficulty coefficient and longer development cycle. For Lu Tai, to achieve real rapid R & D, only with the industrial chain upstream and the world's leading fiber production enterprises can we achieve this goal.

LYCRA (Lycra) FREEF! T technology is a cooperation project launched by the two sides a few years ago. At that time, the technology was introduced to develop fabric products which are both durable and elastic.

After the introduction of the technology, the R & D technicians of Lu Tai were unable to succeed after several rounds of development. In the end, invites technicians from the United Kingdom to join the R & D team. The R & D staff of the two sides gathered together to discuss it, and spent the whole day to demonstrate it repeatedly and get the ideal solution.

It is this new product that integrates the innovative spirit and strength of the two teams, and has brought a sales of 5 million meters a year for Lu Tai.

Lu Tai uses LYCRA (Lycra) FREEF! T technology for fabric brochures.

Innovation and win win, leading the road of differentiated development

Mr. Wang Changzhao pointed out that Lu Tai's differentiation strategy is to change from the former homogenization quality control to the specific specific service, because only by realizing the special services of products and customers can we truly realize the differentiation.

For the same product, different brand customers have different requirements for products, each brand has its own DNA, so it needs to have a deep understanding of customers, rather than simply meet the quality requirements, which is the essence of differentiation.

Lu Tai marketing network

On the one hand, the unique technology of Ying Wei Da to Lu Tai is on the one hand. After sharing the technology, it will also adjust according to the "prescription" requirements of Lu Tai, and finally become the most important aspect of the technology product that is really suitable for Lu Tai.

At the commissioning stage of the product, the technical personnel of the British technology group often go to the factory of Lu Tai, face to face in-depth communication with Lu Tai's technicians, and jointly develop products, and quickly seize market share. This is also an important reason for Lu Tai's long-term efforts to join the company.

Innovative links, creating a win-win ecological chain

Infield has excellent technology and strong R & D capability in the field of elastic fiber, and Lu Tai has rich customer and market resources.

Following the promise of LYCRA (Lycra) FREEF T technology, Lu Tai has also vigorously promoted other technology products.

In such a strategic alliance, the two maintain a mutually integrated relationship, protect and stabilize the market, share market resources, integrate supply chain and value chain, customize product development for customers, and create a healthy, complete and win-win industrial ecological chain.

LYCRA (Lycra) FREEF! T Technology

Innovation has long been the enterprise gene of the company. It has been fully demonstrated by innovative industry insights, innovative technology products, and innovative services for its customers.

It is also this precious innovative attitude that attracts and touches the leading domestic textile enterprises such as Lu Tai textile.

More interesting reports, please pay attention to the world clothing shoes and hats net.