Men'S Performance Is Slowly Recovering. How To Integrate The Industrial Chain And Enhance Competitiveness Becomes A Difficult Problem.

According to the world clothing shoes and hats net, at present,

Listed companies generally increase profits and gain a strong rebound.

Slow recovery of performance.

2017 in the first half of the year, 10 companies in the A men's wear industry announced a semi annual report, with a total revenue of 20 billion 969 million yuan and a net profit of 4 billion 788 million yuan.

Revenue is the largest, revenue is 9 billion 252 million 681 thousand and 800 yuan, YOUNGOR's net profit is the most, and it is 2 billion 47 million 130 thousand and 300 yuan.

However, 4 companies suffered losses, namely: Meyer, Hinur, Busen shares, and good news birds.

Data show that from 2004 to 2012, with the continuous improvement of residents' income and consumption ability, China's Garment Retailing industry has experienced several decades of rapid development. Over the past 8 years, the growth of retail sales of garment enterprises above designated size has maintained a growth rate of over 20%.

The scale of clothing retailing increased rapidly from 58 billion 800 million yuan in 2000 to 702 billion 200 million yuan, and the compound speed increased by more than 23%.

After ten years of rapid development, China's traditional retail industry is facing more and more overseas competitors' strong entry into the market, market share, poor management of terminal stores, and unfavorable grasp of consumption trends. The growth of garment retailing has declined significantly since 2013. As of November 2016, China's apparel retailing has declined for the first time, and the composite growth rate has dropped to 6% in the past 4 years, and the development of traditional clothing retailing has been a bottleneck.

However, due to the erosion of electricity suppliers and poor experience of offline stores, upstream and downstream control, and unable to seize the new trend of consumption, and other factors such as weak sales growth and declining profits, physical clothing stores in recent years have started large-scale domestic trade related men's clothing enterprises in 2015.

Clothing companies, including men's wear plates, want to boost their performance, they must grasp the industry's current problems and new trends. First, the clothing market is currently fighting for the 80/ 90's consumer groups. These groups are more rational in their shopping habits. They also value price performance in pursuit of texture and design. Secondly, with H&M, UNIQLO and other overseas fast selling brands entering the domestic market, these brands are more youthful in design, more popular in price, more in line with the needs of the mainstream consumer groups, and so on, which successfully occupy the domestic apparel market share and squeeze domestic enterprises.

Many enterprises blindly fight the price war in response to the threat of electricity suppliers and overseas brands. However, higher production and operation costs are difficult to maintain the company's profitability. Therefore, how to integrate the industrial chain and enhance competitiveness is a difficult problem for garment enterprises to consider.

Men's clothing industry leading enterprises compete for money.

According to the large database data of China Business Industry Research Institute, the top five of the main business revenue of men's clothing industry in the first half of 2017 were: Hai Lan's home, YOUNGOR, Hong Kong stock, seven wolves, and good news birds.

The five liquor enterprises have a total revenue of 18 billion 680 million yuan and a net profit of 4 billion 512 million yuan.

Among them, Hai Lan's home and YOUNGOR's revenues exceed 5 billion yuan, and the revenues are 9 billion 252 million 681 thousand and 800 yuan and 5 billion 399 million 274 thousand and 700 yuan respectively.

Hai Lan's home revenue is 1.7 times that of YOUNGOR.

Red bean shares ranked third, with a revenue of 1 billion 598 million 497 thousand and 800 yuan.

The seven wolves and the wedding birds followed closely. Their revenues were 1 billion 282 million 11 thousand and 100 yuan and 1 billion 147 million 705 thousand and 500 yuan respectively.

In terms of net profit, the top five of men's clothing industry's net profit in the first half of 2017 were: YOUNGOR, Hai Lan's home, red bean stock, nine herd king and seven wolves.

The net profit of these five liquor companies amounted to 18 billion 672 million yuan and net profit totaled 4 billion 767 million yuan.

From the net profit point of view, although Hai Lan's home has the most revenue, its earning power is not as good as that of YOUNGOR. 2017, the net profit of YOUNGOR is 2 billion 47 million 130 thousand and 300 yuan in the office year, second in the Hai Lan home, 1 billion 875 million 187 thousand and 300 yuan in net profit, and the net profit in YOUNGOR is 171 million 943 thousand yuan higher than that in Hai Lan's home.

In contrast, the net profit of Hong Kong stock is much less, only 498 million 371 thousand and 800 yuan.

The net profit of the nine shepherd kings and the seven wolves is just over 100 million, and the net profit is 224 million 263 thousand and 500 yuan and 122 million 5 thousand and 200 yuan respectively.

The news birds fall out of the top five, net profit not only bottom, but also a loss, net profit loss of 30 million 602 thousand and 600 yuan.

Hai Lan's home

Hai Lan's home Limited by Share Ltd is a large garment enterprise, which covers the management of brand clothing and the production and sale of high-end worsted fabrics, high-end suits and professional wear.

Among them, the management of brand clothing includes brand management, supply chain management and marketing network management.

The company is the leading manufacturer of worsted fabric in China, and its production capacity and quality of worsted fabric are among the best in China. Saint Keno worsted fabric has won the title of famous brand products and famous brand products of Jiangsu Province, and has gained a high reputation in the domestic market. In recent years, the company has carried out the industrial development idea of "basing on fabrics and making big garments", expanded its industrial chain and made production pformation: its business focus has been gradually pferred to clothing production and sales with high added value, and sales revenue of clothing products (including professional wear, reunion clothing, crater clothing and shirts) has accounted for more than 70% of the main revenue of the whole year.

In the first half of the year, Hai Lan's household realized double growth in revenue and net profit. Its revenue reached 9 billion 253 million yuan, an increase of 5.59% over the same period last year. Net profit was 1 billion 875 million yuan, an increase of 5.77% over the same period last year.

Among them, Hai Lan's brand revenue was 7 billion 624 million yuan, an increase of 2.43% over the previous year, the income of AI Ju rabbit was 333 million yuan, an increase of 70.76% compared with the same period last year, San Keno's revenue was 952 million yuan, an increase of 28.81% over the previous year, and the sales of other brands were 189 million yuan, up 8.05% over the same period last year.

In the first half of the year, Hai Lan's family opened 527 new stores, closed 279 stores, and made a net increase of 248. The total number of stores reached 5491, of which 4376 were Hai Lan's brand, 827 were AI Ju rabbit.

In addition, in the first half of the year, Hai Lan's home sales revenue was 433 million yuan, accounting for 4.75% of sales revenue.

YOUNGOR

YOUNGOR group Limited by Share Ltd is a company which is mainly composed of textile and garment industry, real estate and international trade. The company has the obvious advantages of shirts, Western-style clothes, trousers, jackets and neckties, and famous brand products. It has obvious advantages in the domestic counterparts. The company is one of the fastest growing enterprises in China's apparel industry in recent years. Its comprehensive strength and profitability lie in the forefront of garment enterprises. It is the first domestic garment enterprise with both shirts and suits fully automatic hanging line, and takes the lead in the introduction of the world's ironing and finishing process into the country.

In the first half of this year, YOUNGOR realized revenue of 5 billion 399 million yuan, down 37.7% compared with the same period last year, of which 2 billion 421 million yuan in clothing revenue, an increase of 45.17% over the same period last year.

Net profit attributable to shareholders of listed companies was 2 billion 47 million yuan, down 33.33% compared with the same period last year.

Among them, the apparel sector achieved operating income of 2 billion 450 million yuan, an increase of 10.67% over the same period last year, and a net profit of 446 million yuan, an increase of 12.96% over the same period last year.

The main brand Youngor revenue grew 8.85% to 2 billion 44 million compared to the same period, accounting for about 83%.

As of the end of the reporting period, the total number of YOUNGOR apparel marketing outlets was 2469, representing a decrease of 85 compared with the beginning of the year.

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Red bean stock

The company's main clothing products include suits, shirts, sweaters, T-Shirts, casual wear and so on. The company's products have been appraised as "Golden Bridge Award" by the Ministry of internal trade, the State Economic and Trade Commission, the consumer association and so on. The five leading products of red bean Western-style clothes, shirts and T-shirts are certified by ISO9002 quality system. Red bean shirts and Western-style clothes have been selected as Chinese famous brand products by Chinese famous brand promotion committee, and the "red bean" brand has won the annual value award of Chinese clothing brand. At present, the products of red bean suits, shirts, sweaters and T-shirts have been exported to many countries and regions such as the United States, Italy, France, Japan and many other countries. Jiangsu red bean industrial Limited by Share Ltd's main business is clothing and knitwear production and sales.

Although the men's market is in a slump, the net profit of Hong Kong stock continues to grow. In the first half of 2017, the share of red bean stock was 1 billion 598 million yuan, an increase of 19.43% over the same period last year.

Net profit of 498 million yuan, an increase of 759.48% over the same period.

Seven wolves

According to the investigation and statistics of the China Federation of Commerce and the China Business Information Center, the company's "seven wolf" brand jacket Market has been ranked the first in 3 consecutive years in 2001-2003 years. The market share of the "seven wolf" brand T-shirt market has been ranked the top 10 in the 3 consecutive years. The company has won the highest award in China's fashion design: 26 gold medal awards, the "Golden Summit Award", "the most popular consumer casual wear brand", "ten major men's clothing brands that affect the Chinese clothing market" and "China well known trademarks" and other provincial honorary titles or awards. In February.2002, the products of the company were presented to President Bush of the United States by the Ministry of foreign exchange. Fujian seven wolf industrial Limited by Share Ltd is a clothing and other fiber products manufacturing company mainly engaged in garment development, production and sales, which operates seven wolves brand casual wear. It is technology.

In the first half of the year, the seven wolves achieved an operating income of 1 billion 282 million yuan, an increase of 12.06% over the previous year, and the total profit was 158 million yuan, up 14.11% over the same period last year. Net profit was 122 million yuan, an increase of 15.95% over the same period last year.

In the first half of the year, the company's online revenue reached more than 500 million yuan, of which the sales income of needle textile products exceeded 200 million yuan, an increase of over 40% over the same period last year, and maintained a relatively high growth rate.

From the composition of operating revenue, the seven wolves clothing sector business revenue of 1 billion 278 million yuan, accounting for 99.69% of the revenue share, an increase of 12.12% over the same period; the information technology industry revenue of 4 million 30 thousand yuan, accounting for only 0.31%.

From the proportion of product revenue, other categories of the most revenue, a total of 465 million yuan, accounting for 37.30%.

Pants category revenue 184 million yuan, accounting for 14.73%.

T-shirt revenue 227 million yuan, accounting for 18.24%.

Jacket category revenue 106 million yuan, accounting for 8.53%.

Jacket category revenue 99 million 616 thousand and 800 yuan, accounting for 8%.

King of nine

The company's main products include men's trousers, jackets and other clothing products. With the leading quality management consciousness and strict quality control system, the company was awarded the "national quality management first entry enterprise" in 2004. It also organized the National Standards Committee of the National Garment Standards Committee and the National Standard Certification Committee (November 2008), including the men's suit, coat and trousers. In recent years, the standard Department of the nine Mu Wang technology quality center has not only participated in the formulation of the national standard for western trousers, washing and finishing garments (including suits, jackets, shirts, casual pants and jeans, etc.), but also continuously introduced innovative products. "2004

In June 2009, "nine herd king" was selected in 2009 (sixth), China's 500 most valuable brand list, with a valuation value of 8 billion 68 million yuan, ranking eighty-fifth in the list.

In addition, the nine Mu Wang has won the honor of Chinese famous brand, China famous trademark, China's ten major public recognition trademarks, national garment enterprises 200 hundred strong enterprises, and China's excellent and trustworthy enterprises.

In the first half of this year, the revenue and net profit increased by 1 billion 139 million yuan, a gain of 15.82% yuan, an increase of 15.82% over the first half of the year, and a net profit of 224 million yuan, an increase of 13.53% over the same period last year.

From the composition of the income product, the proportion of men's pants accounts for 51.87% of the main business income, which is the core product of the company.

In the first half of the year, nine Mu Wang opened 116 stores, closed 226 stores, and reduced 110 stores.

As of June 30th, the number of entity stores was 2669, of which 806 were direct stores, accounting for 31%, and 1863 were franchised stores, accounting for 69%.

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