GXG Men'S Wear This Year, Tmall Double 11 Released Five Big Moves.

According to the world clothing shoes and hats net, Tmall double 11 The competition between brands is becoming more and more intense. Last year Men's wear Category 1 GXG This year, we have released five big moves:

Style 1: Star hits call

GXG always has 11 new moves every year. This is a simple and direct way to pull up many stars. Not only has Zhang Han, Mark, Meng Rui, Han Huo Huo, Jin Haosen and other stars set up, but also fashion celebrities are shooting blockbusters. Under the mode of many brands using a single spokesperson, GXG chooses a diversified celebrity cooperation mode, which helps to meet the personalized needs of young people. Through the accumulation of exposure and attention after celebrity effects, GXG launched the star 11 in the pre sale period, and also exposed the sharp goods during the pre-sale period, attracting the eye of fashion lovers.

All stars create things for GXG

Style two: Gambling interaction

GXG group (that is, zhe Mu Shang) its brand gxg.jeans is also unwilling to lag behind. In the past 14 years, gxg.jeans has been planning the "double 11 rain alone." this year, another big bet was opened with a big hole in the brain. According to gxg.jeans, the goal of double Tmall flagship store this year is to exceed 100 million yuan per day. In response to the expectations of millions of fans in the store, the most exciting red envelopes in history have been launched: anyone who participates in betting on my one hundred million bet and consumes any amount of money during the double 11 period can be divided into 100W with double 11 sales exceeding 1 hundred million.

Just after zero o'clock in October 20th, GXG and gxg.jeans Tmall flagship store poured into a large number of fans. During the double 11 pre-sale period, they looted shops, and two stores were "spared." As of 10 November 1st, the GXG official flagship store has sold more than 62000 pre-sale volumes, while the gxgjeans flagship store has become a dark horse for men's clothing industry, with a pre-sale volume of 21989. The sale of children's wear gxg.kids for three days is more than that of last year's pre-sale period, reaching a new high.

Gxg.jeans betting on me one hundred million

Formula Three: cross the border to seize the young market

In the increasingly fierce brand competition, why does GXG stand out? Product design is the key. GXG is a young and fashionable designer. It relies on a series of hot selling products to meet the individual needs of consumers. In April 2017, on the eve of "speed and passion 8", GXG's "speed passion" black technology T was also listed on the store. By using AR technology to scan the pattern on the T-shirt with mobile phones, there will be a wonderful segment of the movie. At the same time, it also launched a pure white inverse space-time series, showing the 3D stereoscopic effect. 2017 the Autumn New York city series has continued to integrate with AR technology. Simply sweeping the clothes can show the 3D stereoscopic effect of Statue of Liberty, and the New York street scenery video will be displayed by moving fingers.

In addition to the constant innovation of product design, GXG is trying to cross the border with famous IP to integrate art and life. Gxg.jeans, gxgkids and YG entertainment image dolls KRUNK bear launched a joint series. This autumn and winter invited the pop art master Ron English, who is known as the "godfather of street art". Her unique street art coincides with the fashion advocated by GXG.

Ron English joint name

Move four: push the vending machine, create a new retail experience

In the fast changing fashion circle, the launch of the joint series is nothing new, but for GXG, joint name is only part of the brand marketing tool. What really attracts consumers is a new fashion experience. Based on the new retail thinking, GXG joined hands with Wanda Group to build intelligent windows and vending machines. It not only realizes the digitalization and intellectualization of offline brand stores, extends shop space, but also builds richer and more diverse consumption scenarios for consumers. The integration of online and offline, intellectualization and integration of big data enable consumers to become "captives" of brands.

GXG launches vending machines

Style five: multi brand layout, double 11 "new wind making waves"

GXG (that is, zhe Mu Shang) has been developing rapidly in the past 10 years. Apart from GXG men's wear, there are two different styles of men's clothing, gxg.jeans and Yatlas, which have different styles. They also create gxg.kids children's wear and CU+CH women's clothing. At the same time, they also win the sales rights of the famous Australian professional sports brand 2XU.

The GXG line was established in 2010, winning the first two results in Tmall double 11 single day sales of men's clothing category. This year, for GXG, in addition to strengthening the status of GXG single brand, what is worth looking forward to is the refreshing of the whole brand record. The sustained growth of gxg.jeans and gxg.kids has become a factor of concern for brands. In addition, last year, two vertical categories of GXG men's shoes and GXG underwear were successfully hatched online, and this year they took part in the double 11.

Double 11 warm-up in November 1st has started, and the world has entered double 11 time. The pre-sale figures for GXG are just the beginning. What will happen if GXG goes to double 11 or eighth years?

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