In What Form Will KITSON Rebirth Seize The Market?

According to the world clothing shoes and hats net, in December 13th,

The founder of Fraser Ross officially renamed KITROSS, a new brand store in Losangeles, to KITSON KITROSS.

So far, the American boutique, which declared bankruptcy one year ago, has come back to the consumer's perspective in another form.

The Kitson L.A., founded by Canadian Fraser Kitson Ross and Joe Freeburn, opened its first store in 2000.

Beverly Hills, heaven.

From the initial introduction, such as Michael Kors, Harajuku Lovers, etc.

Later, independently launched and brand goods, KITSON has attracted Paris Hilton, Nicole Richie, Britney Spears and other stars patronizing, making Robertson Street paparazzi and customers in an endless stream.

However, in 2016, KITSON, once rated as the TOP5 of the US fashion boutique, officially declared bankruptcy after closing 17 stores in the United States and ceasing its operation.

In the summer of 2016, Fraser Kitson Ross, the founder of KITSON, sued KITSON's former president, Chris Lee, for obtaining KITSON by improper means.

In addition, Ross also filed a lawsuit against two CAPITAL companies behind SALUS, SALUS CAPITAL and SPENCER SPIRIT HOLDINGS. They thought that they would increase the false statements and final accounts data of store inventory before KITSON bankruptcy.

However, the lawyers concerned show that the impact of false statements is not only related to the founder Ross, but also to the operation of the brand itself, so Ross's legal position is not sufficient.

The oral verdict will start in May 15, 2018.

In 2016, Fraser Kitson Ross reopened a shop named KITROSS, until recently it added KITSON logo to its shop name.

Ross said, "although the name of KITSON was taken away without permission, it still belongs to me."

For the new store operation, Ross plans to increase the number of KITSON KITROSS stores in the future.

He explained: "the name of the new shop is taken from the Glengarry Glen Ross, which was seen in London." the story about greed and corruption is similar to my story.

KITSON

For Fraser Kitson Ross, this seems to mean that he has survived KITSON's "cold winter".

However, after a large number of retail brands had been closed and bankrupt in 2016, the rapid development of e-commerce in 2017 led to a substantial reduction in the volume of people in the physical stores and intensified brand competition.

For most retailers, this seems to be a more difficult year for offline retailing.

In July of this year, Alfred Angelo's wedding dress brand closed all 60 stores, and two days later, the brand formally filed for bankruptcy.

Alfred Angelo admits that although a large number of consumers try to contact the company to ensure the fulfillment of the order, the brand does not have enough resources to deliver the rest of the clothes.

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Alfred Angelo

American Apparel, which has gone through two bankruptcies and a takeover, has not escaped the "catastrophe".

The company has lost a net loss of $384 million over the past five years. In addition to maintaining domestic production and labor costs, the sexual abuse and harassment of former Dov Charney and its former CEO and other models also led to a decline in brand reputation.

After Gildan Sportwear gave up its acquisition plan, American Apparel began laying off staff in January and clearing the country before the store was demolished.

BCBG, which declared bankruptcy in March, plans to close 120 stores in the United States due to reduced traffic flow in shopping malls.

The Losangeles brand reports that the debt and debt of BCBGMazAzria, BCBGeneration, and BCBG are up to $500 million.

In the end, BCBG was jointly acquired by Global Brands Group and Marquee Brands.

BCBG executives said that with the help of the new parent company, they plan to focus on improving the remaining stores by focusing on digital growth and new partners.

The most fashionable feeling is that Paris's concept store, Colette, has announced its closure on official Instagram.

Unlike most of Colette's accidents, most shops are forced to close.

In response to ongoing financial challenges, employee reductions and discrimination lawsuits, Nasty Gal founder Sophia Amoruso sold Boohoo at a price of 20 million US dollars in February, and bid farewell to her e-commerce empire.

In the recession, Amoruso abandoned 10% of her employees in 2014 and gave up 10% in 2016.

But Amoruso has not been idle. She published her second book before filing for bankruptcy, and launched her own media company, Girlboss Media.

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Lululemon's Kit and Ace announced in April that it would close all its stores in the United States, Britain and Australia and fire employees in Vancouver headquarters.

Although Kit and Ace has 61 stores and 700 employees in five countries in two years after its launch in 2014, sales are not enough to sustain its growth.

Lululemon chief executive Chip Wilson said in a statement: "we recognize that the traditional physical retail industry is changing, so we need to change our strategy."

Payless ShoeSource, a discount Footwear Company, filed for bankruptcy in April, and then closed 700 stores in a few months.

However, according to the world clothing and shoe net, Payless is the most successful company in the process of bankruptcy reorganization.

Chief executive Paul Jones has said: "we have achieved the goal of strengthening our balance sheet and restructuring our debt burden, so that Payless can create substantive value for our stakeholders and achieve long-term success."

For The Limited, 2017 was also a turbulent year. The company just announced in early 2017 that it shut down all 250 stores and lay off 4000 people.

Now, the company is restarting as an authorized brand of the chain corporation in the southern part of the United States Belk.

Although Belk executives say the plan is to preserve the aesthetics of The Limited, there is no plan to reopen it as an independent store.

Retailers such as Aeropostale, Abercrombie and Fitch have been particularly badly hit in recent years, but Wet Seal is the most serious.

After filing for bankruptcy protection in 2015, the brand has been trying to reverse the situation. However, after it closed 2/3 of its stores and fired 3700 employees, the brand is still losing its shoppers, and with the development of fashion retailers such as Forever21 and H&M, the brand announced that it would close the remaining stores in January and completely withdraw from the US market.

More interesting reports, please pay attention to the world clothing shoes and hats net.