Pacific Bird Joined Wanda Plaza For Christmas Carnival, 3 Retail Sales Grew Nearly 5 Times Over The Same Period Last Year.

They say Christmas is a carnival in shopping malls. brand It can be linked together.

According to the world clothing shoes and hats net, in December 24th, there were 89 Pacific bird PEACEBIRD all brand shop combined 35 Wanda Plaza, in the central China (Hunan, Hubei, Anhui, Jiangxi) conducted a wide range of high heat Christmas Carnival. except Wanda Plaza With the introduction of holographic lighting, Chaozhou flash and Wanda gifts, Taiping bird's christmas new and discount promotions have helped consumers feel the Christmas atmosphere, and also promoted the growth of Taiping's whole brand central China.

It is reported that the Taiping bird Christmas season activities started from 15 this month. As of the 24 th, 67 stores could sell 20 million 870 thousand yuan for the same year, up 36% compared with the same period last year. But on December 22nd -24, sales had already exceeded 10 million 260 thousand yuan, up 28% compared to the same period last year.

In fact, this is not the first attempt by Taiping bird to link up with shopping malls. On the eve of double eleven this year, it joined the Yintai to open the "double 11 half off rush to buy" activities. Not only in the more than 10 counters of Yintai, the annual ultra low discount was released, but the Taiping bird dress also introduced the Lonneytunes Bunny custom product. It is reported that the 3 day retail sales grew by nearly 5 times over the same period last year.

According to the director of Taiping bird, "after the implementation of the" silver bird program ", the cooperation between Yintai and Taiping bird will be reflected in many levels, such as the next inter year event," Yintai take you flying together ", and next year there will be many super brand day special events of Taiping bird's brand. From a cooperative point of view, on the one hand, it improves the sales power and commodity strength of Taiping bird in Yintai channel; on the other hand, Taiping bird also has an open mind to give more feedback to the birds by carrying out more channels and richer Marketing contents.

In addition to the above mentioned Wanda and Yintai, Taiping bird has also established cooperation with Indus group, Baisheng group and other shopping malls. Taiping bird said that this platform can be built through platform, resource interaction, reshaping the relationship between operators and brand players, thereby ensuring retail quality and operation experience.

According to public information, the retail sales of Taiping bird shopping center increased from 888 million yuan in 2013 to 2 billion 469 million yuan in 2016, and the share of revenue rose from 15.39% to 24.95%. As of June 30, 2017, there were 1255 stores in Taiping bird mall, an increase of 265 over the same period last year. Retail sales in shopping centres in the first half of 2017 accounted for 27.88%, and retail sales increased 17.32% over the same period last year.

With the upgrading of consumption, in addition to shopping centers, e-commerce has gradually become the backbone of the current channel. As early as 2008, Taiping bird launched the construction of the electricity supplier channel, and the development has been very good.

Take this year's double eleven business carnival, Taiping bird sold 808 million yuan in the local fashion dress crown, compared to last year (double eleven in 2016) 615 million turnover, an increase of 31.38% over the same period last year. According to its 2017 China Daily, the retail sales volume of the Pacific bird business in the first half of the year reached nearly 1 billion 200 million yuan, up nearly 50% over the same period last year. The first annual financial report card that was handed over in April this year also shows that online business is still eye-catching. In 2016, the online retail sales of Taiping bird reached 2 billion 100 million yuan, accounting for nearly 20% of the total retail sales of apparel, up by 40% over the same period last year.

In May last year, when Zhang Jiangping was 20 years old, he proposed that the group has put forward the "four wheel drive" mode of street shops, department stores, shopping centers and electric providers in channel construction. Street stores and department stores are the front wheels of traditional retail businesses. Today, shopping centers and electric providers will become the strong rear wheel driving force of Taiping.

In the future, what the Taiping bird wants to create is the fusion of channels, integration under the online and offline. Through the use of Internet technology and cooperation with Alibaba, it is easy to get through online and offline under brand building, big data empowerment, and consumer operation. "We will improve ourselves in terms of smart stores, big data cooperation and so on, with the help of Ali's innovation capability." Zhang Jiangping revealed.

More wonderful reports, please pay attention to the world clothing shoes and hats net.