What Is The Difference Between Netease Koala Global Factory Store And Netease Strict Selection?

According to the world clothing shoes and hats net, yesterday, cross-border import and retail business

Platform NetEase koala Hai first made a public announcement on the global factory store project launched in September this year.

Yuan Foyu, general manager of the marketing department, said that the global factory store is committed to becoming a global brand incubator of high-quality factories, through nanny service and

Empowerment meets the new consumer demand and will also achieve global sales in the future.

(photo: Yuan Foyu, general manager of NetEase marketing department, introduces the global factory store project at the press conference)

It is reported that the global factory store of NetEase koala is the main direction of providing selected, high quality price ratio and natural health products. It has covered nearly six items of clothing, mother and baby, household, personal care, sports, food and so on.

The source of the global factory store is not only China but also Australia, Korea, Italy, New Zealand, Japan, France and many other countries and regions.

(NetEase: Kola global factory store template)

Yuan Foyu pointed out that under the environment of structural changes in user demand and dramatic changes in traditional market segmentation, new consumption, which emphasizes the change from "buy" to "buy well", is being recognized by more and more platforms and consumers.

The "NetEase koala model", which is based on the three main points of interest, selection, quality and price ratio and user loyalty, is constantly developing. From the source of selected products to selected products, the global factory shop was finally born.

According to its introduction, the global factory shop of NetEase koala will cooperate with each of the 1-2 most competent factories in the world, hoping to further upgrade the industry through strict standards.

She said that due to cost pressures, the global manufacturing industry is facing the pressure of pformation and upgrading. High risk and high cost are obstacles to the breakthroughs of factory brands.

In the global factory store mode, NetEase koala purchase can provide a nanny service to the factory and achieve the factory's direct consumer mode. The manufacturing factory only needs to focus on its own design and production links. NetEase koala is responsible for market research and development, channel promotion and so on, and goods directly from the manufacturer to consumers, greatly reducing the intermediate cost and brand premium.

"In the process of industrial pformation, many excellent manufacturers have the need to build their own brands. These brands are not koalas, but factories.

The factory has a strong manufacturing capability, but lacks the ability to market, and when it comes to the market, it does not want to cooperate with traditional electricity suppliers and retailers. They think it will increase unnecessary cost on commodities, so koala's factory stores become their very good choice.

Yuan Foyu said.

According to the introduction of the world's factory shops by NetEase koala website, its biggest feature is "select the global industry TOP manufacturers direct supply", remove the intermediate premium, emphasize low key and quality.

It seems very easy to associate with NetEase's strict election.

NetEase's strict introduction also has similar words: the commodity is strictly selected from the first line brand manufacturers, and the brand premium is removed by strictly controlling the production links of goods, directly linking consumers and factories.

The same is to connect consumers and factories, and also to remove the intermediate premium. So what is the difference between NetEase koala global factory store and NetEase strict selection?

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It is learned that the key difference between the two lies in two words: brand.

NetEase's strict selection is the private brand of NetEase's electronic business. Brand ownership belongs to NetEase, and the manufacturer provides design and production. It is a ODM mode. The brand of the global factory shop of NetEase koala belongs to the manufacturer, factory, platform, providing market and channel support, and so on, is a F2C mode.

Yuan Foyu also explained to this issue at a strategic press conference that Yan Xuan is a brand in itself. It is looking for factories to produce products for themselves according to their own ideas. Koala shop is more a platform for consumption and sells products in selected factories and shops all over the world.

It is reported that most of the manufacturers selected by NetEase strictly choose Muji, Samsonite and other famous brands, but their role in NetEase's strict selection platform is "OEM" and the brand belongs to NetEase.

The manufacturers invited by NetEase koala global factory store opened stores in the name of an independent brand. The manufacturer replaced the "OEM" status, established its own brand, owned the pricing power of commodities, and grasps the direction of brand development.

At present, the popular brands of woolen sweater brand Casta diva, sheep's clothing brand Dbni, home textile brand Urban House and snow boots brand OORANA are seen in the NetEase koala global factory store platform.

In addition to seeing its merchandise, you can see the detailed introduction of each manufacturer's brand. They are basically TOP manufacturers of every market segment. They have strong R & D and design capabilities. Many of them are international design teams and have factories and capacity both at home and abroad.

In addition, NetEase's strict selection mainly focuses on popular products, and the style of products is more uniform.

Compared with NetEase's strict selection mainly for the domestic market, NetEase koala global factory store has a bigger ambition - "selling the world".

Yuan Foyu revealed at the strategic conference that, thanks to the advantages of NetEase koala buying in the global supply chain, the future global factory shop platform products will also achieve global exports.

In fact, in recent years, the heat of cross-border export business has been increasing. The "one belt and one way" initiative has made many exporters of electricity suppliers taste the sweetness, and at the same time, manufacturers have seen new opportunities.

For example, Amazon, a cross-border export electricity supplier's mainstream platform, is also infiltrating into manufacturing enterprises, including the launch of Amazon's global open shop "manufacturing +" program and on-line Amazon Busines business.

Obviously, if NetEase koala global factory store can go smoothly to the international market outside China, it will undoubtedly be a temptation for its cooperative manufacturing enterprises.

This is worthwhile for NetEase koala global factory store, but there is a lot of difficulty in actually practicing it.

"NetEase koala's overseas supply chain is doing well, but there is little accumulation in cross-border export of e-commerce resources, especially in overseas users.

Compared to Ali, Amazon and eBay, who have long been running ahead, NetEase must start from scratch.

A senior practitioner of cross-border export electricity supplier pointed out to reporters.

However, Yuan Foyu's speech at the press conference also showed the determination of NetEase koala.

When asked by the media about the time rhythm of the world factory shop of NetEase koala, she pointed out: "we are a very hard start-up company. We are very fast and efficient.

A few years ago, NetEase koala was very quick from thinking to real landing. The factory store is the opportunity we found in the process of finding goods all over the world. It is also very fast from the establishment to the on-line, and it is a heavyweight project at present.

This is our advantage. "

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