"Putian Good Shoes Europe And The United States Standard", Putian Shoes Are Rising.

As a renowned Chinese and foreign "

"What's good about shoes made in Putian?

In December 26th, the launching ceremony of the "Putian good shoes Europe and America Standard" project and the personalized custom exhibition platform project held in Putian sports center may well reveal the answer for people.

Putian mayor Li Jianhui, deputy director of Fujian inspection and Quarantine Bureau Zhan Kairui and other leaders led the scene to investigate the first 10 shoes and customized projects through "Europe and the United States standard".

China's export quality and Technology Promotion Committee, the Bi Wei International Group and the national footwear inspection center, the Fujian inspection and Quarantine Bureau and other related institutions took part in the event and announced relevant matters.

Dozens of central and local media such as Xinhuanet, people's network and CNR have reported on the spot.

After decades of intensive training and accumulation, the footwear industry in Putian is in the process of pformation, upgrading and accelerated development.

The launch of the "Putian good shoes Europe and America Standard" and "Putian good shoes intelligent customization" and other projects will undoubtedly become the highlight of this event, and also aroused widespread concern in the central and local media.

At the launching ceremony, Lin Wei, Secretary General of the China export quality and Technology Promotion Committee, announced the "Putian good shoes, European and American standards" and the "same line with the same quality" (San Tong) product evaluation standard: "the same line production, China Intelligent Manufacturing"; "the same standard test", "European and American standards"; "homogeneous output" and "international fashion".

It also means that export enterprises produce products for export and domestic sale on the same production line in accordance with the same standards, so that the products that supply the domestic market and supply the international market reach the same quality level. Meanwhile, the quality of products meets the requirements of the "Putian good shoes" group standard, the EU Reach act and the CA65 act of the United States.

In order to implement the project access and exit system, the China export quality and Technology Promotion Committee has also formulated the "implementation of the same line and the same quality" product and the "Putian good shoes Europe and America Standard" product evaluation implementation rules, which consists of six parts, including application conditions, evaluation applications, enterprise on-site nuclear inspection, product sampling inspection, evaluation results evaluation and evaluation.

It can be seen that the evaluation criteria and evaluation system of "Putian good shoes" are very strict.

Ceng Leyi, general manager of the cooperation Laboratory of BW group and the national footwear inspection center, announced the results of the inspection and evaluation of the first batch of "good shoes" products in Putian at the launching ceremony, and awarded 23 products for ten shoe companies, such as "Shuang Chi, Ying Zhao, Yi Bai Da, Luo Chi, Mo Lei Kou Lei, GUCCI Tianlun, Xiang Guan, nu tau Chieh Chang, Voight, and Luo Feng".

European and American standards "certificate.

It is reported that the "Putian good shoes, Europe and America Standard" project is sponsored by the China export footwear quality and Technology Promotion Committee. The first batch of 10 enterprises took part in the project and jointly promised to abide by the rules of entry and exit.

The participating enterprises need to evaluate the quality management system and the products entrusted by the authority. The product inspection is based on the "Putian good shoes" group standard with higher quality requirements than the national standard and the industry standard, and the EU Reach regulations and the CA65 act of the United States.

After the enterprise management and products have passed the evaluation, they authorized the addition of the "good shoes" logo of Putian, and implemented the exit mechanism for those enterprises that failed to qualiate.

Zhan Kairui, director of Fujian inspection and quarantine department, said that Putian took the lead in trying to promote the "three in one" project in the whole country, so that the supply of products in the domestic market and the international market could reach the same quality level, which is conducive to creating the "Putian good shoes" international business card, which is beneficial to further enhance the international influence of Putian footwear regional brand.

Rising labor costs, currency exchange rate fluctuations, the rise of the Internet + trend...

Putian is numerous

Facing the challenge of pformation and upgrading.

If we want to get the commanding height in the challenge, we must reshape the core competitiveness of enterprise brand, and occupy a place in the market through independent brand, original design, technology research and development, new material application and new model innovation.

Today, at the launching ceremony of the Putian Sports Center, there is also a "customized shoe industry" customization center under the line. It is of great significance to innovate the personalized customization mode of Putian footwear industry and promote the pformation and upgrading of the footwear industry.

The footwear industry in Putian has accumulated 40 world-class technology processes and accumulated more complete upstream and downstream industrial chain resources.

Once the world's brand foundry created the rise of the footwear industry in Putian, today's external market shocks and consumer demand upgrading have pushed the footwear industry of Putian to a crossroads that is in urgent need of change.

The industry is also thinking again about how to break the situation and how to break through the tide of the new technological revolution and the Internet economy.

Putian footwear industry has begun to explore new materials application, new technology research and development, and new model innovation.

Huide enterprises took the lead in the customized customization of shoes industry.

The director of Liangzi Chong, Hui point company, introduced the personalized footwear industry customization center in Putian, said that the personalized intelligent customized shoes can freely choose the color of shoes, the patterns and patterns of embroidery and so on according to the consumers' preferences, and integrate the design resources of global fashion designers. Personalized customization system will quickly input information into the production system according to the choice of users, and users will be able to get the finished products in about 15 minutes.

At the same time, the use of graphene air bag technology not only makes the tide shoes have the functions of bacteriostatic, deodorant, light and soft penetration, but also has the health functions of foot power generation, intelligent memory, intelligent positioning and interaction, so as to make sports more scientific and healthy.

At the launch ceremony, the "Putian good shoes" logo was also unveiled for the first time.

Mayor Li Jianhui said in his research, the shoe industry is a "watchdog industry" in Putian. The shoe industry has advanced manufacturing technology and many craftsmen, and the quality of finished products is excellent. Many indicators of shoe products are in line with international standards and have a solid foundation for brand cultivation.

The project is launched, which is an important measure to build up the regional brand of Putian footwear industry and promote the development of shoe industry in the city. "Putian good shoes" will start a new round of entrepreneurship.