Nike CEO Is Planning To Integrate Its Brand Into Ali Platform.

According to the world clothing shoes and hats net,

Just released its 2018 fiscal year second quarter earnings report, in the earnings call conference, "Tmall" and "Alibaba" become Nike CEO Mark Parker mouth of high-frequency words, the meeting continued to mention 7 times.

The report shows that sales in the period increased by 5% to $8 billion 600 million, especially overseas.

The growth in the Greater China region increased by 16% compared with the same period last year, with revenues exceeding US $1 billion 200 million.

The high growth in the electricity supplier has given Nike an opportunity to see Nike as an important engine of growth in Tmall's new digital and global strategy.

Parker mentioned that he recently met with Alibaba CEO Zhang Yong, and is planning to integrate Nike brand on Ali platform to win a win-win situation.

"China is a very good example." we are constantly learning. We are very optimistic about expanding our capacity in the electricity supplier, and we are confident that we will continue to grow, "he said.

Different from the global market

Represented by the Greater China region, Nike overall performance is strong, revenue in fiscal year 2017 was $34 billion 400 million, an increase of 6% over the same period, and the Greater China region reached 4 billion 237 million dollars, up 17% over the same period last year.

This year Tmall double 11 single day, Nike sales exceeded 1 billion yuan mark, including Tmall official flagship store direct business, "growth is more than 30%," Parker said.

This year's double 11, Nike pressed past Tmall double 11 fashion headgear, UNIQLO and old rival Adidas.

According to official Alibaba data, Nike has also become the first clothing brand with double sales of 11 over 1 billion yuan since 2009.

Nike President Trevor Edwards said: "we have participated in Tmall's double 11, which has helped us a lot in our growth strategy. We have won the first prize in two categories of footwear and clothing in the fastest growing market and the largest shopping street."

On the digital road, Nike has always been in the forefront of the industry.

Since the opening of Nike Tmall flagship store in 2012, Nike has been providing customers with 24 hours of service a day and 365 days a year. Tmall has also become a place for Nike to connect with nearly 11 million fans and online shoppers.

Before this year's double 11, Nike began to focus on Tmall's new retail business.

Dennis Van Oossanen, vice president of Nike's Greater China retail division, once said: "Tmall's new retail business is more consumer centric.

Nike leads the future of sports retail through digital technology. In China, we are the leading brand of sports industry in e-commerce and physical stores.

That's why cooperation with Tmall is very important to us. "

According to the previous report, on the eve of Tmall double 11, both Nike and Tmall's two smart stores took the lead in opening orders and carrying out digital test water for order and passenger flow. At the same time, the 50 straight stores under the banner of Nike had also delivered the online order line, the order of double 11.

"In order to make better use of real-time data from Tmall and other platforms, Nike even set up a digital studio focused on exploring creative sales opportunities in Shanghai in order to get faster growth."

Parker said.

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