Metersbonwe'S Losses Will Continue To Shift When It Is Subject To Pformation Disputes.

According to the world clothing shoes and hats net, following the opening of the 10 stores in November,

Clothing at the end of 2017, ushered in more than 100 new stores opened at the same time.

In December, the United States opened an average of 5 stores a day, which is a strong signal for the us to return to physical retail.

Metersbonwe, which has been pformed by controversy, has been deeply rooted in public opinion.

Diversification, commodity structure and marketing strategy pformation are the programs that American state has tried in recent years.

In other words, the United States has been in the process of trial and error. Earlier this year, it turned off the APP with high hopes.

Despite the high expectations of the offline stores, it is still necessary for us to return to the "ordinary way" to get out of the throes.

The United States announced that the net profit margin of shareholders belonging to listed companies in 2017 1-12 months is -3.62 billion to -2.07 billion.

"In the process of pformation of the United States and the United States, more resources are available to match their diversification. In this process, the United States and the border need to be optimized."

Industry analyst Ma Gang told reporters.

Continuous pformation and trial and error

Zhou Chengjian, the US leader, has vowed to make the United States into China's ZARA. At present, this goal is somewhat awkward.

In 2012, Smith Barney had 5220 stores at its peak. Up to now, there are nearly 4000 retail terminals.

It is only the rise of foreign fast fashion brands and the rise of electricity providers that impact on the US, and "too much emphasis on the Internet" may be one of the important reasons for the dilemma.

By the end of 2010, the United States tried the water business and launched the Bong network.

As a result, it lost about 60000000 yuan in 10 months.

In order to restore the trend of decline, the United States has developed a fan APP, in order to popularize fan APP, the United States and the state in the first quarter of 50 million yuan named "wonderful flower"; in the first half of 2016, in the field of information technology R & D investment of up to 70 million 340 thousand yuan.

In September 2017, fan APP was downloaded, which means that the US Federal electric business test failed again.

"Turning off fan APP is an attempt by the United States to close a certain period of time without reaching its operational objectives."

Ma Gang said.

The United States, which is weak in the pformation of electricity providers, focuses its attention on products and retail entities. This is why the United States has opened more than 100 new stores at the end of 2017, following the opening of the ten stores in November.

As early as July 18, 2017, the brand of American state was upgraded, and the main brand Metersbonwe changed from a single leisure style to five major styles.

The opening of the 100 new stores on the same day, Zhou Chengjian introduced, in order to strengthen the identification of offline shops, the company aims to combine the shop scene according to different subdivision channels, breaking the traditional style of clothing brand experience, so that brand competitiveness is no longer confined to a single channel type.

For the United States, it is still facing increasingly fierce industry competition and the uncertain risks brought by the innovative business mode. Now, factors such as consumption habits change, Internet consumption rise and emerging brand influx will continue to affect the development of the US state business.

Ma Gang told reporters that, including the pformation of shops and fan APP, the United States has been in pition.

The difficulty of pformation is due to the turmoil in the US and the US.

In addition, the overall downturn in the industry, the United States itself is also continuing trial and error.

"For the United States, the challenge lies in the extrusion of leisure products in the electricity supplier and fast fashion category, how to highlight the value of products and how to attract new consumers."

In Ma Gang's view, casual clothing used to be a young customer, but today's young people and young people in the past, the purchase decision is changing, how to identify differences, make products, shop atmosphere, marketing strategy adjustment, this is the United States in the process of pformation need to continue to explore.

Losses will continue

In the past few years, the life of the clothing industry has not been very good.

The peak of US bond performance was in 2011, when it harvested 9 billion 900 million yuan of business income and net profit of 1 billion 200 million yuan, but this data continued to go down for the next few years. By 2016, the United States only had 6 billion 500 million yuan business income, only about 2/3 of 2011's.

The reporter found that in the three quarterly bulletin published by the domestic listed garment enterprises in 2017, the performance of other colleagues such as Hai Lan home and Semir clothing was relatively stable. For example, Semir's apparel revenue reached 3 billion 609 million yuan in the three quarter, an increase of 12.89% over the same period last year. Net profit was 478 million yuan, an increase of 1.009% over the same period last year.

American Apparel is still losing money. In 2017, the three quarterly report showed that the revenue from the beginning of 2017 to the end of the three quarter was 4 billion 442 million yuan, down 5.69% from the same period last year, and the net profit loss was 124 million yuan.

From the level of net profit, the deficit gap in the US has narrowed in the three quarter of last year, but it also needs to be noted that the narrowing of the deficit gap is not due to the increase in the main business revenue, but mainly due to the reduction of management costs.

At the end of November 2015, Zhou Chengjian, founder of the US bond, resigned as chairman of the board and was succeeded by his daughter, Hu Jiajia.

But in the past two years, the performance of American Apparel is still in a state of loss.

"The company continues to steadily promote brand innovation, channel pformation and supply chain optimization. Direct business pformation has achieved initial success, but the adjustment of affiliate business is still lagging behind, and the company's overall performance is still losing money," said the latest report released by the US bond company.

For the early warning of a sharp decline in 2017's annual performance, Mei Bang apparel said that this is mainly due to the company's continued promotion of brand innovation, channel pformation and supply chain optimization.

As the 2017 draws to a close, Dagong international credit rating Co., Ltd., which has lowered its main credit rating to negative evaluation, has released a report on December 28th night. After a follow-up rating of the credit state of Smith Barney apparel, it was determined that the long-term credit rating of AA- was adjusted to a stable rating outlook.

Dagong expects that in the next 1-2 years, American Apparel will continue to promote the adjustment of shop channels and the establishment of online and offline full circulation mode. It will continue to be affected by unfavorable factors such as the intensified competition in the apparel retail industry and the decline in store operation caused by the change of consumption channels. The effect of the company's pformation has not yet fully emerged in the short term, and still faces certain operating pressures.

Positive pformation and crazy shop still can not change the fact that the United States continues to lose money.

Cheng Weixiong, general manager of Shanghai Liang habitat Brand Management Co., Ltd., said that whether it is the United States or other clothing enterprises, the so-called "change" is not only a matter of issuing a few slogans, but really to achieve the PC end, the mobile end, the end of the entity end docking, and truly realize the retail experience mode of the whole channel.

In response to performance and pformation, reporters sent an interview letter to the United States and did not receive a response before the deadline.

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