Hermes Has Launched A Large Store In Hongkong To Promote Its Brand Culture.

According to the world clothing shoes and hats net,

(HERMES) in Hongkong in January 11th.

LANDMARK PRINCE'S has opened a new large shop.

On the day before the opening of January 10th, in order to greet the media reporters coming from all over the world, the sixth generation CEO Axel Dumas and art director Pierre-Alexis Dumas held a special exhibition.

The Hermes flagship store in central Hongkong is divided into three floors with a total area of about 850 square meters.

A collection of silk scarves, perfume and advanced brands of Hermes brand.

Luggage, shoes, shoes, jewelry, etc. 16 different categories of projects.

Similar to other stores in the world, Denis Montel is still the design director in store design, and the design office RDAI is responsible for the specific design direction.

Although the designer is the same as before, the Hermes store opened its unique lattice appearance. Its main inspiration came from the bamboo scaffolding found at the construction site in Hongkong.

Although the appearance is not real bamboo, many bright colored bamboo decorations are used in many places such as staircases and compartments.

Like many buildings in Hongkong, the shop has built an open space extending to the upper level by setting up a portico while building a low ceiling building.

In addition, the 16 categories divided into compartments are built as a labyrinth indoor pattern. According to the official, this style can remind people of the noisy streets of Hongkong which have narrow roads but live mostly.

In order to make more consumers feel a sense of intimacy, a large number of artworks collected in Emile Hermes of Paris museum are decorated.

Since Hermes opened the first boutique in China in 1975, 7 shops have been opened in Hongkong so far, and the newly opened shop is the largest in Hongkong.

Generally speaking, the large shops of Hermes are known as MaisonHerm s, which are set up in international financial cities such as Ginza and Shanghai in Tokyo. Although the shop is not MaisonHerm s, but in addition to the MaisonHerm s, which was set up in Shanghai in order to expand the Chinese market, it seems that in recent years, Ai Ma Shi has planned to disseminate the history and culture of the brand more to the Chinese market.

CEO Dumas, who has accumulated many years of business experience in Hongkong, said: "since the first store opened in China 43 years ago, Hongkong has become a very important market. At the time of rapid economic growth, a large scale shop in Hongkong can be opened up. It is very beneficial for the brand to seize the best opportunity and open wider market.

Hermes always adheres to high standards of art and creativity, and we want to convey more to consumers through this store.

In addition, Pierre, the art director of Hermes, who is responsible for decorating artworks, also said that this is beyond the shop itself. Hermes has a long history and has been changing and developing. It hopes to welcome consumers in such a big house shop and share the brand culture of Hermes.

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