Major News: Thunder Action, POOVE'S Heavy Knockdown "Cottage" Brand

On the one hand, the "Shanzhai" brand has disrupted the normal market operation order of the obligee, resulting in a great damage to the commercial reputation and brand image of the obligee. On the other hand, the "Shanzhai" manufacturer has no guarantee for the quality and safety of the goods in pursuit of interests, and brings potential safety risks to consumers.

"Shanzhai" is one of the chronic diseases in the market. Any enterprise must be vigilant at any time.

We always adhere to the "zero tolerance" attitude towards the "Shanzhai" products, and increase the intensity of anti-counterfeiting rights every year. In order to launch special operations against illegal manufacturers, a special group of counterfeiting counterfeits was established in 2012, expanding the scope of the national radiation under the way of combining online and offline, and monitoring and taking measures in an all-round way.

Recently, under the heavy blow of POOVE, we have successfully punished a number of "Shanzhai" products, effectively curbed the arrogance of the lawless elements, and maintained the order of market operation and the legitimate rights and interests of consumers.

In this anti counterfeiting operation, POOVE responded quickly, acted decisively, joined the professional lawyer team and cooperated closely with law enforcement agencies, and launched a "textbook" counterfeiting and counterfeiting.

Before the heavy crackdown, POOVE received a number of consumers' hotlines, saying that there were some products marked by "seven wave Weiwei" on the market, and the appearance of the products was very similar to that of POOVE, which led consumers to mistakenly believe that the goods were produced by POOVE.

This news immediately attracted the attention of POOVE, and the relevant departments responded quickly. With the help of professional lawyers, a special group of counterfeiting counterfeits was sent immediately to follow up the investigation.

According to the survey, Jinjiang super source sporting goods Co., Ltd. (hereinafter referred to as "super source company") has long been used prominently in shoes, shoe boxes, tag boards and matching packages produced by them.

It enjoys the logo of "seven wave" and "seven wave Wei" similar to the trademark with exclusive right to use, and sells in a wide range of stores in all parts of the country, which seriously infringes POOVE's exclusive right to use the registered trademark and constitutes no competition. At the same time, it also damages the legitimate rights and interests of the broad masses of consumers, such as the right to know and fair trading.

Upon verification, the POOVE anti-counterfeiting special group immediately went to Sichuan Chengdu, Hubei Wuhan, Shandong Linyi, Guangdong Guangzhou and other places to investigate and collect evidence, and cooperate with relevant law enforcement departments to crack down on the infringement of ultra source companies.

With the great attention of POOVE, the team of lawyers specializing in intellectual property, who has been working together for a long time, has been suing legal proceedings against POOVE's legal rights and interests.

In the great era of increasing intellectual property rights, the attitude of "zero tolerance" to fake and shoddy products and "Shanzhai" brands has left "Li Gui" nowhere to hide.

Finally, under the deterrence of the law, the super source company admitted its infringement, took the initiative to request conciliation, and promised to immediately stop using the "seven wave", "seven wave Weiwei" infringement act, and destroy the infringing product in 3 months, and give the relevant civil compensation to POOVE company.

The great victory of the counterfeiting operation marks the breakthrough of POOVE's anti-counterfeiting rights protection over the years. It shows the firm determination of POOVE to crack down on "Shanzhai" brand and protect intellectual property rights.

I believe that in the future, under the relevant policies of the state and POOVE's use of legal weapons to join hands with the professional lawyers' teams, the intellectual property rights of enterprises will be protected more effectively and more effectively, so that all kinds of fake and shoddy products and "Shanzhai" brands will have nowhere to hide and eventually consumers will have a clean and benign consumption environment.

At the same time, we also appeal to consumers to join us in safeguarding their legitimate rights and interests and providing anti-counterfeiting clues.

I believe that under such a wall of iron and steel, and resolute willpower and effective execution, we will get a number of combat counterfeits.

And the great victory of "Shanzhai" brand!