Sandals Brand Birkenstock Hand In Hand Designer Rick Owens To Launch Three Joint Cold Towing

According to the world clothing shoes and hats net, recently, the German century.

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(Bao) announces hand in hand with American pioneer fashion.

Rick Owens Birkenstock launched three joint cool dragging as part of its mobile retail concept Birkenstock Box flash store program.

Rick Owens takes three Birkenstock classic styles -Arizona, Madrid and Boston as the prototype, and uses four different materials - Army felt, sheepskin, full grain leather and pony hair to create a joint series, combining Birkenstock and Rick Owens with two distinct styles.

At present, the picture of Arizona slippers made from horse hair has been exposed, which continues the usual design style of Rick Owens, which is dark and not unusual.

(Rick Owens's recent retrospective exhibition is presented in detail: American pioneer fashion designer Rick Owens held a retrospective exhibition in Milan for 20 years).

The joint series will start pre order in March 1st and will be launched in March 15th through the sales channels under the Birkenstock and Rick Owens online and offline channels.

On March 16th -17, Birkenstock will also open the flash shop Birkenstock Box in front of the Rick Owens store in Losangeles's La Brea Avenue. The store will incorporate the design elements of Rick Owens New York store.

The concept of Birkenstock Box is designed to turn cargo containers into an accessible retail display space. They will appear near the store of Birkenstock cooperation brand, and will be presented in the form of "blank", allowing partners, local artists and other creative talents to design.

Birkenstock Box appeared for the first time in the summer of 2017 at the Berlin concept store of Andreas Murkudis, designed by the famous architect Pierre Jorge Gonzalez and Judith Haase.

The second stop was selected at the door of Barneys department store in New York, and was designed by the famous architect Gonzalez Haase AAS.

The third stop chose Milan 10 Corso Como.

Above: Birkenstock Box, 10Corso Como store, Milan

Birkenstock, founded in 1774, is a family business founded by cobbler Johann Adam Birkenstock.

After six generations of inheritance, the company now has about 3000 employees, and it is also one of the largest employees in the German shoemaking industry.

In addition to its iconic sandals, Birkenstock also manufactures professional footwear for special purposes such as Baotou shoes, children's shoes, work shoes and Department of orthopedics orthopedic products, which are sold in over 90 countries worldwide.

Although Birkenstock has long said it will not follow the trend of fashion, in the past few years, the "clumsy" old Birkenstock has been trying to revive the fashion industry.

Birkenstock, who used its current brand fever, held its first new product conference in Paris fashion week in June 2017 and first set foot in the field of beauty cream and mattresses, and opened a customizable flagship store in London to pform it into a healthy lifestyle brand.

In addition, Birkenstock frequently collaborate with celebrities and fashion leaders, including American TV stars Olsen twins (Olsen twins), Hollywood actress Kate Hudson and British fashion blogger Alexa Chung.

Birkenstock David CEO, an American company, said in an interview: "Birkenstock's T stage on fashion week has opened the door to fashion driven consumers." David

But as our CEO Oliver Reichert said, we will not cater to the fashion crowd. We just insist on doing what we do and then attract them.

We will maintain the brand's DNA. "

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