Canadian Geese Did Not Respond To The "Restriction" Policy Of The Buyers.

The logo of "big goose" has been widely imitated and used by Chinese brands.

According to the world clothing shoes and hats net, January 24, 2018: the strong demand of Chinese consumers stimulated purchasing agents. The craziness of purchasing agents caused the stores to be overburdened. The overburdened stores were forced to purchase policies, and the restriction policy was passed to the open market.

The Domino effect is appearing on the Canadian luxury brand Canada Goose, which is called "goose" by Chinese consumers. brand A snowfall landed early last year. market The former shame of Wall Street has been doubled since August last year.

On Tuesday, Canada Goose Holdings Inc. (GOOS.N) Canada geese recorded a 6.27% jump in the US stock market, closing at $35.23, setting a record high of $35.41 in the session.

The abnormal fluctuation of stock prices is nowhere to be found, and the company has released quarterly results in early November. The only news that prompted the stock price to be encouraged is a purchase notice from the company's Yorkdale, Toronto, Canada. Since January 22nd, the store has implemented the new "restricted purchase" policy, limiting the purchase of "regular daily purchases of more than 2 families per category" to combat a large number of Chinese buyers. However, the shop also said that the buyers were not subject to the above policy restrictions.

Hongkong Ming Bao quoted a brand clerk as saying that a canadian goose can earn 100 Canadian dollars, or 515 yuan, on behalf of a canadian goose. It is said that the staff of the "goose" Yorkdale mall store have already known some of the buyers who often come in and out of the stores. These buyers will display products directly to Chinese domestic buyers by taking photos and videos.

As for local retail observation and dispatch, Canada goose has not responded to the "restriction" policy on purchasing agents.

The quarterly report in November 9th showed that the strategy of relying on DTC channels to lead fast growth is being successful.

As of the 2018 quarter of September 30, 2017, the net profit of geese surged 88.5% to 37 million 100 thousand Canadian dollars in the two quarter of fiscal year EPS, from $0.20 to $0.33 in the 2017 fiscal year. Adjusted EPS was 0.29 Canadian dollars, an increase of 26.1% over the 0.23 Canadian dollar in the 2017 fiscal year. Revenue was 172 million 300 thousand Canadian dollars, up 34.7% over the same period.

The above results show that the Canadian group's strategy to expand retail channels was very successful after the listing of fundraising early last year. In November 21st, the company appointed Rick Wood as chief business officer to expand global expansion. Rick Wood is a former executive of VF Corp. (VFC.N) rich group, and has been an executive of The North Face, Vans, Timberland and other brands.

In the two quarter, Canada's goose's direct channel revenue grew 2.7 times, and its revenue jumped from $5 million 500 thousand to $20 million 300 thousand, mainly from North America. Electronic Commerce Business driven, plus the flagship store in Chicago, London and Tokyo in recent years, and 7 new E-commerce markets have brought additional sales. The wholesale channel, which accounts for 88%, also has a rapid growth of 22.3%.

The popularity of "goose" in China is not only reflected in a large number of counterfeit products, including the famous brands such as Taiping bird, but also the blue and white circle logo similar to the "goose" in the upper arms of some jackets and down products. Once the above appearance has proved that the brand is currently the most popular brand in the world, the Gucci tricolor Gucci's tricolour logo is also used by many domestic brands, including international brands such as Forever 21, which are in litigations with Gucci due to the use of tricolor.

Global sales, especially the expansion of high margin retail business, stimulated Canada's gross profit margin in the two quarter by 410 basis points, up from 46.4% in the 2017 fiscal year to 50.5%, of which DTC gross profit reached 73.7%.

In the two quarter, the canadian goose will adjust the annual growth rate of EPS adjusted growth rate from the previous 20% to a minimum of 35%, while the annual revenue growth outlook is also raised to no less than 25%, originally expected to be 14%-19%.

Canadian geese have plans to open at least 20 independent stores around the world by 2020. CEO Dani Reiss hopes that the investment in DTC will increase the profit of the channel from 50% in the two quarter to 50%. In the two quarter, DTC's profit increased 18 times, from $369 thousand in the same period last year to $6 million 600 thousand, while the wholesale business grew by 30%.

But Dani Reiss declined to disclose the timetable for the expansion of the entity, saying that they had not launched a radical plan for hundreds of stores, and only planned to have the right market in a suitable place. He also stressed that the group would continue to maintain its relationship with wholesalers.

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