What Are The New Retail Businesses Of Garment Enterprises?

Taiping bird has held a bird and man concert to broadcast live and sell the same costumes of singers.

Youngor

Last week disclosed the new retail layout for the first time

If asked a few years ago, Zhejiang listed.

What companies are doing, most of them will tell you: they are developing real estate, are playing new energy, and even are selling stocks.

Things are changing.

These listed companies, which are "no longer working", are now accelerating to return to their main businesses, and redefine themselves as new retail or new smart brand clothing enterprises through intelligent manufacturing and intelligent management.

Close to the 2107 annual disclosure period, a number of

Clothing Zhejiang listed companies released performance forecasts.

Under the impetus of "Internet +", "culture +" and "intelligence +", the brand clothing business has continued to warm up, and its contribution to performance has been greatly improved.

Textile and garment industry out of the trough

According to the world clothing and shoe net, under the background of the new economic normal, the slowdown in China's textile industry, coupled with the external economic downturn, has brought great impact to the traditional textile and garment industry.

As the main textile production base in China, the textile and garment industry has been a pillar industry in Zhejiang Province, and more than 30% of the A shares are from Zhejiang.

Before and after 2014, Zhejiang textile and garment enterprises entered the lowest valley. Only a handful of 5 listed companies maintained their performance growth in the same year.

The continuous decline of the clothing and textile industry has made most of the garment enterprises feel that they are no longer in sight.

Many listed companies began to find a way out.

Shanshan stock is aiming at new energy and lithium batteries, reducing the proportion of clothing main business to less than 10%. YOUNGOR has become one of the leading A shares in the financial concept through its stake in Ningbo bank and Shanghai Pudong Development Bank.

Some enterprises simply reorganize and inject assets and withdraw from the main business of textile industry.

For example, Busen shares pformed from garment enterprises and agricultural products sales to financial technology.

Just as the outside world regarded it as a sunset industry, the garment industry gradually welcomed a turning point.

Beginning in the second half of 2105, benefiting from the revival of domestic high-end consumption, and the upgrading of business models and the upgrading of consumer demand, the performance of many veteran listed companies in Zhejiang turned upside down.

More interesting is that the clothing industry's contribution to performance has begun to exceed real estate investment.

An analysis of the annual reports of Listed Companies in 2016 showed that textile and apparel ranked third in the most obvious industries that were significantly warmer and the most concentrated industries in the enterprises with losses.

Listed garment enterprises accelerate their return to main business

The industry has warmed up and rapidly pmitted to the performance of listed companies.

According to the semi annual report released by YOUNGOR in 2017, brand clothing continued to pick up, and the revenue and net profit of the clothing sector increased by 10.67% and 12.96% respectively.

Among them, the income of brand clothing business grew by 13.62% compared with the same period last year, and online revenue increased by 39.24% over the same period last year.

It can be seen from the earnings report that if the income of the real estate business is not reduced, the overall profit of the company will be bright.

Now, the clothing business has become the three major business segment, the only revenue and net profit has increased by more than 10% over the same period.

Management believes that the brand clothing business will improve throughout the year, will be reflected in the annual report released in April 28th.

Li Rucheng, chairman of YOUNGOR, is very optimistic about the main business of clothing: "now the energy of 50%-60% is placed on clothing, YOUNGOR really wants to be strong and big, and clothing is the core.

Clothing makes money by selling clothes one by one, but money is slow, but it is robust enough to rebuild YOUNGOR in five years.

Another clothing business in 2017, Taiping bird, released a notice of earnings growth in 2017 a week ago, expected to earn 7 billion 300 million yuan, an increase of 15% over the same period last year, and a net profit of 473 million yuan, an increase of 11% over the same period last year.

Among them, the fourth quarter realized revenue of 2 billion 980 million yuan, an increase of 25% over the same period, with a net profit of 303 million yuan, an increase of 61% over the same period last year, accounting for 41% and 64% of the annual revenue and profits respectively.

The performance of Taiping birds increased significantly in the single quarter, thanks to the double 11 Shopping Festival.

On 2016 double 11, its sales volume was 615 million yuan, to double 11 last year, this figure has turned to 808 million yuan, an increase of 30%.

Virtual try out store, pick up, leading enterprise layout new retail

The warm up of the garment industry has strengthened the determination of the listed company to stick to its main business.

With the iterative upgrading of consumer demand, the rise of "Internet +", and the promotion of "China made 2025" pilot demonstration city, garment enterprises are exploring new ways of industrial pformation and upgrading.

It is interesting that many listed companies have quicker integration with internet information technology and have redefined themselves as new retail brand enterprises.

Just last week, YOUNGOR unveiled its new retail layout for the first time: on the basis of further promoting intelligent manufacturing, accelerating the integration of consumer big data and garment manufacturing and sales links, and building YOUNGOR's new retail layout.

Compared with the new retail mode led by Ali and other e-commerce giants, what are the differences in the new retail business of garment enterprises?

"There are five elements: quality products, competitive cost, fast logistics response system, comfortable shopping experience environment, and high tech marketing methods."

YOUNGOR brand director Xu Peng revealed that YOUNGOR's membership data are constantly enriched, with the help of 3D volume data, two-dimensional publishing, VR joint, WeChat payment and other Internet technology means to achieve the new retail breakthrough conditions are ripe.

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As an important goal of the new retail layout, YOUNGOR's plan is to "analyze the data of 10 million members, and then customize a large number of products. The products will be put on you by App, and then you can pick them up at the store."

Another veteran enterprise, Taiping bird group, has also opened a new path. Last year, it held a gigantic bird bird concert, which was broadcast live on Tmall platform and kept pace with the marketing.

When the singer and the costumes were ordered online, the Taiping bird once again realized the joy of innovation.

They said: "we are clothing + Internet + music, clothing + Internet +IP, more and more.

If you want to add content to the inside, you can increase the added value and consumer's liking.

Future clothing companies may not have stock pressure.

For garment enterprises, inventory is the biggest cost pressure.

When clothing industry is at a low ebb, it is also the time to go to inventory pressure.

Today, through intelligent production, intelligent management and so on to provide the whole industry chain service, the future listed clothing companies almost have no inventory pressure.

Cai Guopeng, deputy director of Ningbo Taiping bird group office, believes that online sales offer unlimited possibilities for precision marketing.

"Our online clothes are out of style and can be purchased in advance.

Pre purchase provides a backstage big data, for example, this clothing is most popular in Northeast China, which sells well in Shenzhen, Guangdong, and the production enterprise will have the target to stock up.

Controlling inventory is also the reason why many enterprises choose personalized customization.

The head of a cashmere clothing company in Ningbo introduces that high-end private customization can match process and plate making through the data accumulated in the front end, and then feedback to the flexible production line of the intelligent workshop.

This can greatly reduce production and management costs, provided that a brand-new intelligent production workshop is launched.

Building a high-end customized intelligent factory is also what YOUNGOR group is doing.

At the front end, YOUNGOR launched the 1000 store upgrade plan; at the back end, an intelligent chemical plant is being built in full swing.

The store has the functions of experience, information collection, sale and service, and the intelligent factory is flexible production according to the order.

Now, consumers can use WeChat to realize intelligent connection with physical stores, salesmen and brands.

For example, when customers travel in the field, they need a suitable shirt temporarily, and they can log on to the enterprise customized platform by mobile phone at the airport.

After you input your personal member information, the platform will make your shirt according to the data you left behind, and send it to the designated store within 24 hours.

More interesting reports, please pay attention to the world clothing shoes and hats net.