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    The Dries Van Noten Plan Has Been Refused To Introduce External Investment.

    2018/3/29 14:10:00 116

    Dries Van NotenExternal InvestmentExpansionLa Perla

    According to people familiar with the matter, Dries Van Noten now has a business scale of $100 million.

      

    According to a number of sources quoted by the women's wear daily, Belgian designer brand Dries Van Noten has hired New York's financial advisor Vend me Global Partners to help find the injection of outside investors, and has already had several brands.

    fashion

    The group and private equity funds approached.

    The details of the paction can not be immediately understood, but given the reputation, rarity and business potential of the brand in the industry, it can easily arouse investors' wide interest.

    Neither the designer himself nor the spokesperson of Vend me Global Partners declined to comment.

    Like many Belgian designers, Dries Van Noten also refused to take the usual growth path of other designers, such as giving up advertising and sponsoring the marketing of celebrities, though his shoe series was popular with a large number of followers.

    Dries Van Noten said in an interview in 2013: "our business does not need to grow substantially every year, as if it were a member of a large group.

    I don't need to have stores in every city, nor do I force myself to make bags or sunglasses that are easier to make money.

    Besides, another Qian Shu of luxury brands, perfume, does not belong to the business category of Dries Van Noten.

    This kind of professional prudence is also valued by investors, especially private equity funds. They will seek brands that have taken a firm foothold, and are still doing business in many areas.

    market

    Space.

    According to people familiar with the matter, Van Noten now has a business scale of $100 million.

    Dries Van Noten graduated from the Royal Academy of Fine Arts in Antwerp. In 1986, she set up an individual.

    Men's wear

    Brand and opened its first flagship store in its hometown in 1989.

    At present, Dries Van Noten has set up boutiques in cities such as Antwerp, Hongkong, Tokyo, Paris and Seoul. At the same time, the main retailers' partners include Barneys, Saks Fifth Avenue, Neiman Marcus, Nordstorm, Le, Marcus, Saks, Saks, and Saks.

    Recently, designers and luxury brands are buying and selling more and more frequently. Buyers from all sides are interested in fashion industry.

    Last month, Fosun bought France's luxury brand Lanvin, while Sapinda, a private equity firm based in Amsterdam, bought La Perla, a luxury underwear company.

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