Male Categories Grew Faster, Lululemon Sales Amounted To $2 Billion 600 Million.

The brand's overseas market performance was excellent, and its annual sales reached 246 million US dollars, up 43% compared with 2016.

Yoga fitness is attracting more and more audiences. Lululemon's performance continues to improve.

In March 28th, the Canadian movement.

Brand release 2017 fiscal year fourth quarter and year-round performance.

As of January 28, 2018, the fourth quarter revenue grew 18% to $928 million 800 thousand, more than Wall Street analysts expected $912 million 400 thousand.

Affected by the US tax reform, Lululemon's fourth quarter profit dropped by 12%.

According to the data of Zacks Investment Research, ignoring the effect of tax increase, the adjusted income was $1.33 per share, an increase of 33%, 6 cents higher than that of Wall Street.

Adjusted gross margin reached 56.2%, up 200 basis points from the same period last year.

From the 2017 fiscal year's performance, revenue grew 13% to $2 billion 649 million, earnings per share grew 21% to $2.59, and adjusted gross profit margin was 53.1%.

Among them, net sales of direct sales to customers increased by 27% to US $578 million, and our direct business performance was excellent.

Earnings and sales were higher than Wall Street expected. After the earnings announcement, the company's share price rose 9%.

At present, the company's total market capitalization is about $9 billion 991 million.

In response, Glenn Murphy, executive chairman of Lululemon's board of directors, said: "we are very satisfied with the performance in the fourth quarter and the 2017 fiscal year, and the company has continued to succeed in the global expansion strategy," said Glenn, chairman of the board of directors of Lululemon.

The company expects revenue to reach US $4 billion in fiscal year 2020.

According to the financial report, in the 2017 fiscal year, Lululemon's online business performance was outstanding, and its sales grew by 42% year-on-year, mainly due to the growth of two digit traffic on the e-commerce platform.

In addition, the third quarter, the company has fully updated its official website, loading speed, online experience optimization is another factor in the growth of e-commerce business.

From the sales area situation, the Asian market grew rapidly, the fourth quarter sales increased by 52%, the online sales increased by three figures, and the European market grew by 42%.

As of January 28, 2018, Lululemon has 57 stores in the Asia Pacific region and 13 stores in Europe.

In 2018, the company plans to add 15 to 20 stores in Asia.

In addition to Tmall flagship store, the Chinese market will increase WeChat outlets online.

Because of the strong growth in the international market, the goal of Lululemon is to earn $1 billion overseas in 2020, occupying 25% of the world's total revenue.

In fiscal year 2017, the figure was $246 million, representing an increase of 43% in 2016, occupying 9% of total revenue.

North America is the largest and most mature market in Lululemon. In the 2017 fiscal year, sales in the United States increased by 11% to 1 billion 912 million dollars, while the Canadian market increased by 10% to 492 million dollars.

North American local income accounts for more than 90% of the total.

In the long run, Lululemon has left consumers with the impression of women's brands, but the company's earnings report has benefited from strong growth in overseas markets.

Business upgrading.

In the fourth quarter, sales of male product lines increased by two digits.

Sales of product lines increased by 21%, and sales of jacket products increased by 20%.

As the key business of the company, the male product line aims to achieve sales of US $1 billion in 2020, accounting for 25% of the group's total target revenue of US $4 billion.

At present, the ratio is about 20%.

In addition, the sales of women's trousers increased by 19% in the fourth quarter, mainly due to the product innovation of Enlite, Everlux and Nulu, and the two digit growth of women's jacket and coat category.

The brand said that the focus of the 2018 product was to combine functionality with fashion.

After the release of the performance, Lululemon announced the 2018 fiscal year looking ahead - the first quarter revenue is expected to reach 6.12 to 617 million dollars, earnings per share 0.44 to 0.46 dollars; annual revenue is expected to reach 29.85 to 3 billion 22 million U. S. dollars, earnings per share of 3 to 3.08 U. S. dollars.

In February this year, Lululemon suddenly announced that Laurent Baldwin CEO (Laurent Potdevin) resigned.

The reason is that he has been in a bad relationship with a former female designer for several years.

The latter left office when Laurent Baldwin took office in 2014, and was subsequently appointed by the company as a contractor to undertake part of the company's projects.

At the same time, Glenn Murphy, executive director of Lululemon board of directors, said at an analyst conference that he was stepping up his search for a successor. He had met many candidates in the past month. "We will spend more time to meet as many potential candidates as possible."