Shanghai Fashion Week World's Fifth Fashion Week And Milan Fashion Week Are Generating More And More Intersections.

Shanghai fashion week and Milan fashion week are gathering more and more intersections. It is no longer easy for the international industry to ignore this fashion.

In March 28th, Shanghai fashion week officially opened in autumn and winter in 2018.

In the past ten years, Shanghai fashion week has been growing rapidly, and its influence has gradually spread from domestic to international.

The theme of this Shanghai fashion week is "melting the source", integrating fashion into life and building a high quality market environment for consumption upgrading based on tracing the source.

The release platform of this fashion week Xintiandi will bring nearly 100 professional fashion releases.

Shanghai held in the same period

The clothing exhibition, covering an area of ten thousand square meters, has a total of about 1000 brands from nearly 30 countries and regions.

Today's Shanghai fashion week is called the fifth fashion week besides Milan, Paris, New York and London. The fashion industry has also become one of the key industries supporting Shanghai's development.

To the overall synergy of merchants, Shanghai has become a new product with global influence.

Shanghai fashion week Xintian main venue

It is no longer possible for the international community to overlook this fashion.

Italy

The chairman of the chamber of Commerce and Milan fashion week chairman Carlo Capasa told the interface news that Milan fashion week is actively cooperating with Shanghai fashion week. Although everything is still in the beginning stage, he is very willing to bring the new products of Italy brand for Shanghai fashion week. "Shanghai is very important to the young people in Shanghai. This is very important, the idea and attitude of young people are the leading force in the development of fashion world."

Andrea Panconesi, the chief executive of LuisaViaRoma, a Italy buyer's shop and luxury goods supplier, flew to Shanghai during the last Shanghai fashion week. Although she had rarely traveled to the field in person, the phenomenal development of Shanghai fashion week aroused his curiosity.

In the four day's Shanghai trip, Panconesi found many designer brands that surprised him, such as Angel Chen, Simon Gao and Jinnnn. These brands will be sold on LVR.com.

But at the same time, Panconesi, as an outsider in the Chinese market, also pointed out the problem that perhaps the insiders could not find: "it can be seen that most Chinese designers are too vanguard or marginalized in style, but this may not necessarily be enough to eat in the market."

Labelhood works released

It can be seen that attracting overseas buyers and overseas platforms into Shanghai fashion week is only the first step, and how to help them find more consistent designer brands and products is the next step.

Of course, this is also the development of the new designers themselves. Only when the products are good enough, there will be channels to take the initiative to find them.

Capasa said that although Shanghai fashion week still has much room for improvement, outstanding designers have already laid the foundation, and many Italy designers, like MSGM, can play a good role in complementation, so cooperation is the way to go.

15 years ago, the Shanghai fashion week may still be a platform dominated by international famous brand. Now it has been pformed into a support platform for local original design, from a single publishing platform to a diversified form of content throughout the whole industry chain.

Shanghai fashion week is attracting more and more international attention. Trials and opportunities are on the way.