Xia Guoxin, Chairman Of The Company: This Is An Era Of Slow Down And Slow Down.

In March 30th, "chain Shang 2018 China clothing forum" brought together a hundred garment industry leaders, fashion retailers and other hundred industry professionals. The theme of this forum is open mind dialogue: no boundaries: the logic of innovation space.

Mr. Xia Guoxin, chairman of Shenzhen's Limited by Share Ltd, was invited to attend. He said in the forum that "China's fashion industry has gone through nearly 30 years. Now the fashion industry is undergoing great changes and can be described by fission."

The following is the text of Mr. Xia Guoxin's speech:

New changes have taken place in China's economic environment.

China's economy has entered a new normal from rapid growth to steady growth. Over the past 20 years, China's garment industry has been growing at an annual rate of about 20%, which has dropped to about 10% in recent years.

In the past, the age of horse racing was faster and daring than that. Now we need intensive cultivation, which is more important than innovation and quality. The promotion of single store sales is the key.

The nineteen report pointed out that the main contradiction in the future society is the contradiction between the growing needs of people's life and the development of unbalanced development.

What does this mean for our clothing industry? It is people who want to buy clothes, and they will buy clothes more and more after that.

At present, on the one hand, clothing enterprises have large stocks. On the other hand, customers complain that they can not buy what they want, and face new contradictions in Chinese society. They must pform their thinking from horse racing to intensive farming. In the future, only by providing better clothing to customers can they maintain their competitiveness.

This is the supply side reform of the garment industry.

Therefore, consumption has become a popular phrase in recent years, and I believe it will be hotter in the future.

Yesterday, China introduced tax cuts and reduced the value-added tax rate of enterprises, which would directly increase the profits of enterprises by 250 billion, which would stimulate domestic consumption and hedge trade wars.

Consumer changes are bigger than we think.

Personalization and youthful trend are obvious trends. Why do I have such a change? I think it's the influence of social media: public numbers, big V, Star Street, live broadcast, short videos and so on are all affecting customers quickly, making customers more receptive to young and individual costumes, and customers' acceptance of fashion is faster than that of our costumes.

For fashion, young people are always right.

Recently, many people have been playing the jitter and the jitter has been launched for more than a year. The number of registered users has exceeded one hundred million. Among them, there are many short videos of stars, and the number of viewers is up to several million or tens of millions.

Michael Kors all put down their body and cooperate with the jitter to publicize the brand.

Because of the fast changing market, it is becoming more and more difficult to predict the market. It is necessary to shorten the cycle of design and production and replenish goods according to the customers' reaction.

At present, the average age of luxury goods consumption is 39, while the United States is 54 years old. That is to say, China's high consumption group is 15 years younger than the US.

This can remind us of what the costumes should do.

A few days ago, LV hired the creative director of offwhite LV to be the creative director of LV Menswear, and let a young wave founder be responsible for creativity, apparently to cater for young guests.

In 2017, China's per capita GDP reached 9480 US dollars.

Over 4125 dollars is the middle income country. It is predicted that by 2025, China will become a high-income country. Imagine that a country with nearly 1 billion 400 million population will become a high-income country. What will its consumption become like? What changes will it bring to our fashion industry?

New technology revolutionaries at an unprecedented rate

The Chinese government has decided to pilot the 5G in 2018. The speed of 5G is 20 times that of 4G, which may become the first year of Internet Interconnection.

Artificial intelligence has brought great changes to the society. When AlphagGo defeated Li Shishi, Li Shishi slept at night, and AlphaGo played ten thousand games with him that evening. That is, when artificial intelligence surpasses human moments, human beings will never be able to surpass artificial intelligence again. Artificial intelligence will make lawyers and collectives unemployed in the future.

In the brief history of the future, herrli predicted that by 2050, life expectancy would reach 150 years old.

In recent years, technology has been dazzling: big data, cloud computing, AR/VR, block chaining, 3D printing and so on.

I recently visited GE, and I saw the aero engine of 3D printing. Their technicians said they were studying 3D printing human organs! Because the US group took away the sale and the frozen dumplings were not ready to sell. Recently, the US group orders were reduced. It was found that the shared bicycles were springing up.

Technology is changing the society and changing our fashion industry at the same time, because fashion is changing with the change of people's life style.

At present, smart collocation has been applied in the fashion industry. The fashion that AI can match can match the collocation of experts. The most important thing is that the speed of collocation is very fast.

Shenzhen image force company has launched an artificial intelligent fitting mirror. If customers look at the mirror in the shop, they will automatically recommend suitable clothes according to the characteristics of customers' skin color, face shape and so on. At present, we will try to increase customer experience in shops.

Recently, sharing wardrobe is also a hot topic. Clothes two or three, 499 yuan per month wear unlimited, Alibaba led 50 million dollars, this is a new species of fashion industry, will inevitably impact the traditional fashion industry!

New retail is coming.

Ali invested himself in making a box of fresh horses, and bought Da Rand.

Tencent invested in Yonghui supermarket, Wanda, Carrefour, BBK and Tencent also invested in Hai Lan's home.

It is interesting that Ma Yunxian visited the home of Hai Lan, and the two sides signed a new retail strategy agreement. Not long after, Ma Huateng invested in Hai Lan's home.

Jingdong's Jingdong has opened 314 smart stores nationwide, and Liu Qiangdong called it the retail revolution.

In the United States, Amazon bought Whole Food last year for $13 billion 700 million, and the sale of Whole Food increased significantly through online and offline sharing.

These internet giants have coincidentally started the horse racing enclosure under the line.

Currently, I am very grateful to Mr. Liu Chi Cheng, founder of Bai Qiu, who has invested heavily in R & D of new retail information systems. I asked him if he had such a big impact on new retail sales. He said the impact would be very big, and I still did not understand the meaning of the new retail business in the future. More than 30.

There is another theory of new retail, called unbounded retail, that is, everywhere.

When others are always trying to rob guests, we are waiting for guests in the store.

The battle has already been lost before it starts.

So we must look at the future retail revolution with a full attitude.

Capital intervention to reshuffle fashion brands

Over the past two years, Chinese enterprises have acquired many international markets.

Brand, Shandong Ruyi bought SMCP, Ya Shi Dan, recently acquired Bally, and acquired the four brands of international brands such as Cerruti 1881.

Fosun bought Lanvin, Wolford and founded Fosun fashion group.

Seven wolves bought Karl Lagerfeld.

After our listing, we bought four international brands, namely Germany's Laur L, American Ed Hardy, France's IRO, and the US VIVIENNE TAM.

Some of them are Global Holdings and some are Chinese.

I think the acquisition of international brands at present is a good opportunity to get low-cost international brands for decades.

The Chinese brand is proud of the international market and the Chinese have the international brand. It is also proud of the fact that the French LVMH has 60 international brands all over the world. It is the pride of the French. We should not despise ourselves. In the future, the Chinese will pform the international brand.

The attitude towards the Chinese people will be better suited to Chinese customers and provide more personalized and high-quality choices to Chinese customers.

This will also affect the future business pattern of China.

This is not the age of no advance or retreat. This is the age of slow progress and retreat.

With the upgrading of consumption, the prospect of China's fashion industry will be very broad in the future.

In the era of industrial fission, the future is not a conservative.

We can not stop learning because the world becomes strange when we stop learning.

The biggest crisis for a company is when the boss thinks everything is good, because the crisis is unknowingly.

In this era of fission, we must be careful to live. When we fall, no one has time to say goodbye to us.

Best wishes to all of you. Thank you.