Famous Designer Haider Ackermann Suddenly Left LVMH'S Berluti.

In September 2016, "gorgeous ambition" has been reported. French luxury group LVMH, France's luxury men's wear brand Berluti hired Columbia French fashion designer Haider Ackermann as creative director, and in January 2017, it staged its debut in Berluti.

After a year and a half (3 quarter), Haider Ackermann suddenly announced the news of its departure.

It is reported that LVMH group will announce its successor soon.

Berluti CEO and LVMH group Antonie Arnault said in a statement that Haider Ackermann has played a central role in the past few quarters of Berluti's reform process.

He thanked the creative director for his outstanding contribution since he took office. He also said that Haider Ackermann's understanding of materials and colors and the wonderful conference it will bring will be a great addition to Berluti's brand history.

Haider Ackermann (below) I feel very honored to work with Berluti in an outstanding team.

Last November, Antonie Arnault revealed in an interview that sales of Berluti in fiscal 2017 achieved double-digit growth, and Haider Ackermann has simplified the brand's series of men's clothing with exquisite and complex shapes and achieved remarkable results.

Under the leadership of Antoine Arnault, Berluti is changing from a traditional elite men's luxury brand to a luxury lifestyle brand. The style of dress has shifted from meticulous formal dress to a more casual and athletic style.

"Stable growth" is used to describe the performance of Berluti in the fiscal year of the 2017 fiscal year of LVMH, which is estimated to be about 190 million euros in annual sales.

Up to now, Berluti operates 52 stores in the world with 23 wholesale outlets, and plans to open new stores in the UK, Australia and China this year.

However, there has been rumors recently that cooperation between the two sides has not always been smooth sailing. According to the insider, Antoine Arnault's recent dissatisfaction with Haider Ackermann has been rising because the designer failed to fulfill some of her commitment to the brand and was often absent from brand activities.

Although Haider Ackermann's conference has been well received in the industry, Antoine Arnault believes that the creative team of Berluti lacks a spiritual leader in daily work, because Haider Ackermann spends too much time and energy on its own brand name.

Haider Ackermann is famous for its Bohemia style.

There are more feminine elements in the design.

His design has won the favor of the famous American rapper Kanye West and Usher, but relatively speaking, his experience in men's dress design is not very old. In 2010, he first showed his series as a guest in the Pitti Uomo men's wear trade exhibition. In 2013, his personal name brand menswear debut in Paris.

In addition, insiders believe that Haider Ackermann has no deep knowledge reserves for Berluti core business, accessories.

According to industry estimates,

And leather goods account for 70% of the brand's sales.

The industry speculated that the original Dior Homme men's creative director and Belgian designer Kris Van Assche might become the successor of Haider Ackermann.

LVMH group announced in March 20th that Kris Van Assche will retire as creative director of Dior Homme men's wear. His successor is Kim Jones, the original Louis Vuitton men's creative director.

Several luxury brands of LVMH group have undergone personnel adjustment recently.

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Former Louis Vuitton menswear art director Kim Jones takes over Dior men's wear (Biography: creative director of Dior women's wear will also be replaced).

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Kris Van Assche is known for its dedication to LVMH group. He took the helm of Dior Homme men's wear design for 11 years, not only captured many celebrities fans, but also boosted the brand's high speed.

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He brought Dior Black Carpet (black carpet) men's clothing series highly acclaimed. Compared to Haider Ackermann, his design was more customized and influenced by more street trend factors. This is the bonus point for her successor.

LVMH group said earlier this month that Kris Van Assche will be a new task within the group, but has not disclosed details.