[Close-Up] Boys In China Love To Wear Mink In Northeast Northeast China?

Lin update is an advertisement for Hai Lan's home. Lin renewal is from Liaoning Province.

In the autumn and winter of 2018 in New York fashion week, all kinds of eye-catching printing patterns were filled with a strange sense of familiarity.

Yes, it is like a "big broken flower in Northeast China" which appears on actors and actress.

In recent years, the printing pattern, which once used to be Tun ao as "Tuen" (northeast dialect refers to rustic air), is no longer merely satisfied with being part of the northeast culture, but has gone straight to the international stage.

When it comes to the northeast, most people have many stereotypes about it.

Linked together.

This piece of land in the north of China is very long in winter. Especially in Heilongjiang, it can reach 5 or 6 months in winter. In order to resist the severe cold environment of more than 30 degrees below zero, the northeast people have to wear heavy down garments in winter and put on a pair of cotton trousers with a visual gain of ten jin.

And some northeast people living in the south often feel like returning home every year.

And cotton pants themselves, like an instant seal.

So, what do you think the northeast people will wear? I'm afraid ten to one people will say that they are mink, cotton padded jacket, and trousers. It's not a wonder of the Spring Festival Gala. After all, it is wonderful to open Taobao. Many people travel to the northeast to sign the meeting, buy the Lei Feng hat in advance, thick enough to cover your breath.

It's more expensive to buy one than the whole trip.

But with the attitude of "people who only serve independent thinking", we recently went to the northeast. We found that if you really wear the above clothes on the Northeast street, it is almost equivalent to putting the three words of "outsiders" directly on their faces.

In fact, compared with other cities in China, the Northeast does not appear to be in the summer or winter, but it can even be called the "hometown of Chinese men."

Vivienne Tam

Lei Feng hat with velvet

Thickening the coat of the cold war Army

Do northeastern boys like to wear mink?

To convince you of this matter, the first question to be solved is whether the boys in Northeast China really wear mink. This question is similar to that of "Beijing people living in quadrangles," and "people in Chengdu can eat spicy food".

From the streets of Harbin, although there was a temperature of minus 20 degrees in Harbin in early March, there was hardly any link between young men and Mink on the street.

It is undeniable that the northeast people used to have a special liking for mink coat.

This kind of coat made of mink skin is not only a symbol of wind, snow and rain, but also a symbol of wealth.

Before modern times, Northeast China lived mostly nomadic people such as Khitan, Jin and Manchuria.

On the environment, the northeast region has high latitude and low calorie, which is not suitable for planting cotton. It is sparse and sparse. There is no sufficient labor force for processing cotton. In order to make it convenient, the northeastern people have had the tradition of directly covering animal fur from ancient times.

But because the price of mink, especially the sable is not cheap, the Qing Dynasty was only the emperor and the royal nobility to enjoy the mink. It was a matter of face. When there was no class taboo in modern times, the marten became one of the trend of the northeastern people.

In Iqiyi's new variety idol trainee, the contestant was a northeastern man who had several close contacts with mink.

mink

For example, in the popular TV drama "breaking through the East", the family moved to Northeast China in the early twentieth Century, wearing a fur coat and cotton jacket.

However, at that time, the mink is more like a sentiment to the northeast people, and it is a signal to announce the beginning of winter every year.

Then the prosperity of mink is closely related to the border trade between Northeast China and Russia.

In 1990s, due to frequent trade activities between the northeast and Russia, a fur trade market was established in Liaoning's Tong Er Bao area.

After the shock of the financial crisis in 2000, in order to ensure the normal operation of foreign trade, Tong Er Bao was designated as a new town in Shenyang Economic Zone in 2010. The total number of new leather cities has reached 800 thousand square meters, which is equivalent to nearly 3.5 bird's Nest stadium.

In the peak period, the daily peak traffic volume of Tong Er Bao Haining leather city can exceed 30 thousand people. We must know that there are only 43 thousand people here.

That is the best time for fur in the northeast, where people are all dressed in marten, regardless of sex, rich or poor.

Things are different now.

According to the data of some online shopping platforms, "fur nets" analyzed that as of 2015, 18-24 of young people in Northeast China had a rapid decline in their preference for fur, and 30-34 years of age enjoyed a relatively stable degree of preference. After 35 years of age, the crowd increased slightly.

Young people in the Northeast are slowly abandoning this elegant style.

Why do boys in Northeast China no longer wear mink? There are two main reasons for this. From the psychological aspect of consumption, the rapid development of the Internet speeds up the speed of information circulation. Even if Northeast China is located in remote areas, it does not prevent these fashionable boys in Northeast China from having more choices in choosing clothes.

From the source of supply, the growth rate of GDP in the three northeastern provinces in 2012 has become the bottom army of the whole country, while Liaoning is at the bottom of 1.9%. There has also been a certain degree of confusion in the fur culture in Northeast China.

According to the survey of AGG agricultural database, the mink fur produced before and after 2013 can be sold until now, which makes traders who sell fur in recent years have lost confidence.

So the question is, what are they wearing now? There are several cases here.

And according to the feedback from many Northeast boys, they tend to have similar preferences when they wear clothes, such as small pants, medium long coat and street style. They imitate their clothes but have their own ideas.

"Before I came to the northeast to go to school, I thought the boys in Northeast China wore no difference from the boys at home, but they also thought they would wear mink, because after all, it was colder," Wan CHO, a university in Heilongjiang from Hubei, told reporters in an interview with the interface. "After coming to school, we found that the southerners are dressed more. The northeast people usually have leg pants or something. They will look cool."

Northeast boys like purple, army green and wine red.

In the popular cognition, young boys in Northeast China are easily divided into two extreme categories: one is the literary and artistic style which is affectionate, one is the boasting wind of the mink and the gold chain, the former is more closely related to the normal life, while the latter generally appears in the groups like shouting wheat and fast moving anchor, with the tendency of being stigmatized.

In fact, the northeastern boy's literature and art fan has some historical roots.

Many people who have met northeast boys say they have a kind of confidence in their eyes.

The writer explained the confidence in "history, memory and production: cultural research in the northeast old industrial base". After experiencing the "918" incident, a large number of writers who rebelled against colonialism emerged in the literary world. Li Ao, who was pretended to be "the first person of vernacular Chinese", Xiao Hong and her husband Xiao Jun, one of the four talented women in the Republic of China, and Yu Lianke, who represented the Northeast's history and culture, grew up in the northeast, a land full of resistance and struggle, experienced turbulent and rapid development, and had a complex feeling towards the northeast.

In 1990s, Northeast China was built as the masculine image of "the eldest son of the Republic" as a new industrial base in China. This made Northeast People's self-confidence more emboldened. Even for a long time, writers and artists in Northeast China had been buried for many years because of various historical reasons. But when the history was rewritten, they had erased the dust and gradually came to the public's vision.

As Xu Anhua wrote in the poster of the golden age, "everything is free". In that age of change, the northeastern people were depressed, but at the same time they were extremely active in thinking.

The northeast people also have outstanding performance in the entertainment business.

This is not only limited to local culture such as sketches, Er Ren Huan and so on. As early as 1945, it coincided with the first film studio in New China - the Changchun film studio was built in Changchun, Jilin. Due to its geographical advantages and its own literary and artistic talent, many of the Northeast tidal males then embarked on the road of literature and art. From actor Li Youbin to Honglei Sun to the "poet" singer Li Jian and pianist Lang Lang, they silently revolt against the so-called "decline and decline" in Northeast China in recent years.

The golden age of films

Changchun Film Studio

But overall, the tone of the northeast is strong.

Tmall has set up a color trend research team. The team analyzed the color heat of clothing in various regions of China, and found that the northeastern people had unique features in the selection of clothing color.

According to the latest data provided by the interface, in addition to the basic colors such as black and white, the three favorite colors of northeast men are purple, army green and wine red, especially the 20-25 year old young people in Northeast China. They prefer those with high saturation color, while the southern men show obvious preference for khaki.

"The consumption pattern of the northeast people is more biased towards a display consumption," said Rui Yide, general manager of the Shenyang company in the summer interview.

On the choice, they tend to lean towards the larger brands of logo clothing, including the prosperity of mink in the northeast, which is also related to this aspect of psychology.

This can be seen from the sales trend of the brand in Northeast China. Typical businesses such as Mishkanyc, Boy London and so on, have been leading the whole country in the northeast.

"Exaggerated Style" is greatly influenced by the Korean tide.

And the Northeast boys can have a good sense of fashion, which has also been greatly influenced by foreign culture.

Among them, the impact of Japan and Korea is the most significant.

In recent years, a large number of young people in Northeast China have moved out, and there have been a large number of Korean settlers in the northeast.

According to the results of China's sixth census, over the past ten years, the number of outflow population in the Northeast has reached 1 million. Among them, in addition to a part of the population flowing to the north and the south, a large part of the population flows to Korea, Japan and a few other countries.

Because of the closer geographical location and the gathering of ethnic minorities, Korea and Japan are not only the main countries in Northeast China, but also the northeast as the main source of culture.

The popularity of the heirs, ghosts, descendants of the sun and other Korean dramas such as Running Man, infinite challenge, and we married have also pformed the northeast part of the country into a gathering place for Korean culture.

Korean portfolio BIGBANG

"When I was in junior high school, I liked BIGBANG, so I was unaware that the dressing style was influenced by the Korean wave."

Zhao Ming said in an interview with the interface.

The Northeast People's conditions also provide a good development space for the image of "Chao men".

On the whole, the Northeast boy's tide flu is benefited from most of their beauty Man long legs. They are natural clothes shelves.

For example, Tong Dawei, an actor who has always been a zero difference commentary, a Lin Yue with a great sense of humor, and Liu Ye, who appeared in tough guys, are all "Chao men" who are born in the northeast.

Many studies indicate that these conditions are partly related to the eating habits of the northeastern people.

Compared with the south, the Northeast has a long and cold winter because of its high latitude. The northeastern people mostly use rice and pasta as food supplement on the diet, while the heavy oil and heavy salt are featured on the dishes, so as to achieve the purpose of cold resistance.

According to the statistics of the national health and Health Committee in 2015, the height of the northeastern people is at the forefront of the whole country. Heilongjiang is the third place in the world after Shandong and Beijing.

Growing up and being confident, most of the Northeast boys start to focus on matching bloggers, fashion magazines, or Korean costumes from junior high school.

According to the introduction of summer, the proportion of northeast people spending on clothing and catering in per capita disposable income is among the best in the country.

According to the statistics released by the International Statistical Bureau in 2017, the disposable income of 31 provinces in the whole country was reported to be 27835.44 yuan, 21368.32 yuan and 21205.79 yuan per capita in Liaoning, Jilin and Heilongjiang respectively. Among them, Jilin province ranks eighteenth.

Although it seems that the situation has improved over the past years, the northeastern people are still in the mood of "spending money, willing to spend money, and spending more money" in terms of food and clothing.

For example, in the northeast, a person invites his friends to have meals. If the other party asks for payment by AA at the time of checkout, the person invited will feel that the other party does not regard himself as a friend.

That is to say, the consumption level of the northeastern people is still at the forefront of the country under the condition that the per capita disposable income is not high, and the "face problem" is a major reason.

Opportunities for fashion brands to the Northeast

But is it not accurate enough to rule the northeast as the same style, just like Japanese and Korean wind and Ou Meifeng's often confused labels?

Theoretically speaking, the northeast region mainly refers to three provinces, namely Heilongjiang, Jilin and Liaoning, where Heilongjiang borders Russia, and Jilin is located in the central part of the country, while Liaoning meets Korea across the sea.

But perhaps the name of the northeast is too popular. Perhaps the relationship between the three provinces is too close. In addition to the slight differences in accent, the three northeastern provinces have little difference in their personal preferences: compared with the developed south of the garment industry, the Northeast consumers wear the same overall, but the recognition of the brand is weaker than that of the south.

However, there are obvious differences in the layout of the fashion brands and shopping centers in the three northeastern provinces.

Rui Yide, general manager of Shenyang, told reporters in the summer, "most shopping centers in Northeast China are located in four main cities: Shenyang, Dalian, Changchun and Harbin. The most common ones in Shenyang, such as Huarun, Hang Lung, K11, etc., are in relatively good development in Shenyang. However, due to the difference in geographical location, Changchun and Harbin are stronger than Shenyang, and local department stores (such as the company of Qiu Lin) will have stronger strength," he added. "This is mainly due to the higher prices of the cities in the three northeastern provinces, the location of the gateway to the Northeast, and the ability of radiation as the central city, which is the strongest among all the cities in the three northeastern provinces."

Harbin Qiu Lin Department Store

It is reported that the first explosive growth of the commercial real estate in three provinces of Northeast China originated from the investment attraction in 2006. This sustained growth lasted until 2016. In the ten years, commercial real estate in Northeast China has reached about 8000000, although 2016 and 2017 have been in a low ebb period, but there is still a 5 million growth estimate in the past 5 years.

We once had a presupposition, since the Northeast multi tide male, whether many tide brand and Japan Hanfeng clothing brand will enter Northeast China as the main market when entering the Chinese market, the summer expressed different views on this: "tide card actually starts from the first tier cities, then will radiate to the two or three line cities, including the northeast area.

However, individual brands do exhibit more prominent sales growth in the northeast. For example, Aape, its sales in the northeast can be almost comparable to that in Sanlitun, Beijing.

As for Japan and South Korea brands, the development of Japanese brands will be worse. In recent years, many small Japanese brands in Xidan, Shenyang have been closed because of poor sales.

Korean brands will also develop better in the past few years, and the pace of renewal has slowed down in recent years, and the popularity of commodities has also reduced consumers' expectations.

To sum up, among the male consumers in the whole country, the Northeast boys do appear slightly different under the influence of their unique consumption psychology and cultural atmosphere. However, due to brand recognition and per capita income restriction, from the perspective of brand consumption, it is not fair for male consumers in other regions to believe that "China is in the northeast".

However, for the Northeast boys who are full of confidence, this statement may not be too much in their eyes.