Stella Mccartney Is A Wholly Owned Brand Of The Same Brand.

According to the world clothing shoes and hats net, March 29th:

Previous rumors were confirmed on Wednesday, France.

Group Kering SA (KER.PA) Kai Yun group issued a statement, Stella McCartney signed an agreement with the group, the latter will buy the same name from the French group 50%

The company's Stella McCartney Ltd stake is wholly owned.

The statement said that for a smooth pition, designer Stella McCartney will remain a female commonweal organization in the group sector, and the two sides will continue to cooperate in the fashion industry.

The rumor of the above paction was spread at the end of January. For the final deal, Stella McCartney said it was the most suitable time.

She also thanked Fran C ois-Henri Pinault and all the group members for their work in the past 17 years.

Fran ois-Henri Pinault also expressed its pride in the success of the Stella McCartney brand since 2001.

In 2001, PPR PA and Stella McCartney co founded the Stella McCartney brand. Both sides held 50% shares. The brand became the label brand of the group with minimalism and environmental protection and natural pursuit.

For the French group, which is more focused on luxury business, Stella McCartney's brand status is rather awkward and its development priority is at the end. This is also an important reason for the rare sale of luxury goods business by Kai Yun group and its rival LVMH SE (MC.PA) in the past two or three years. In 2016, LVMH SE sold Donna Karan to the clothing agent G-III Apparel Karan (H).

Similar small brands are in the big group, not only do not get the priority development of the group, but also cause erosion to the profits of the group, and create a "double lose" situation at the two levels of the designer and the group.

No Agency analyst Tang Xiaotang commented on the paction rumors in January, saying that "breaking up" is good for both sides. The brand can find new "wholeheartedly" investors and accelerate brand development. The group can divest the loss business and concentrate on reshaping profit growth.

Under the agreement, the French group will continue to provide support and services for Stella McCartney for a year, and confirmed its cooperation at the end of the first quarter of 2019.

After the Stella McCartney deal, Kai Yun group is expected to focus more on the Balenciaga brand of Paris. The brand is now behind the three independent development and reporting performance brands of Gucci Gucci, Yves Saint Laurent, St. Bottega, and Bottega, and has the highest market attention. Despite the specific achievements, Balenciaga has become the fastest growing brand in France since the second half of 2017.

In 2015 and 2016, Balenciaga came to the new creative director and chief executive officer Demna Gvasalia and C dric Charbit. The two, with the help of social media and young users, created the brand for the Spanish designer, and quickly created a new style that caters to the current "luxury brand" style of the luxury industry.

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