[Charm] Jinjiang Rich Experience

From April 19, 2018 to 22, the twentieth China (Jinjiang) international footwear industry and the Third International Sports Industry Fair will be held at the 1 hall, "China Shoes Capital", Jinjiang City, Fujian.

The Expo is sponsored by the China Council for the promotion of international trade, the China Light Industry Federation and the China Sporting Goods Federation. The Quanzhou Municipal People's government, the Fujian Sports Bureau, the China Council for the promotion of international trade, the Fujian Provincial Committee, the China Leather Association, the China leather and footwear industry research institute co operate, the Jinjiang Municipal People's government, the Jinjiang International Chamber of Commerce and the Jinjiang Footwear Association.

The China (Jinjiang) International Footwear exposition, which began in 1999, relies on the strong industrial foundation of "China Shoes Capital" Jinjiang, adhering to the "large-scale, international, professional and meticulous" exhibition concept. After 20 years of enrichment, the exhibition has exhibited a total area of Over 770 thousand square meters. Its professional audience has been distributed in more than 70 countries and regions and hundreds of cities in the world. Exhibitors are spread all over the world, exhibits are complete in category, on-site service is in place, and supporting activities are rich and colorful. It is known as "one of the ten great charm exhibitions in China". It has become a platform for the footwear industry to display strength, seize business opportunities and win mutual benefit, and is a barometer and weathervane in China and even the world shoe industry.

The theme of this Expo is "charming body Expo, enriching Jinjiang experience". The planning area is 60 thousand square meters, and 2200 international standard booths are set up. Three major exhibition areas including footwear products / sporting goods, shoes and textile materials, machinery and equipment are set up. At the same time, there are more than 10 feature pavilions of the "one belt and one road" brand hall, the international popular trend Pavilion, the science and Technology Museum, the investment promotion hall, the Jinjiang footwear industry index Pavilion, the human resources service park, the sports industry exhibition area, the brand product Museum, the medium and small enterprises footwear hardcover area, the media exhibition area and the Taiwan shoe machine hall.

Jinjiang is a magical land full of glamour. It is a place to create miracles. Here is the "Jinjiang experience" of China's county development.

In 2017, Jinjiang GDP completed 198 billion 150 million yuan, an increase of 8.2%. Jinjiang's total fiscal revenue was 21 billion 223 million yuan, an increase of 5.58%. The basic competitiveness of the county economy and the investment potential of small and medium-sized cities ranked the fifth and third places in the country respectively. The comprehensive strength of the country ranked first in the county level in Fujian province for 24 consecutive years, with 46 domestic and foreign listed companies, and 14 regional brands such as "national sports industry base", "China Shoes Capital" and "world jacket city".

In the past 40 years since the reform and opening up, Jinjiang has grown from the initial "three leisure" to the global footwear manufacturing center. It has a strong and complete footwear industry chain, and has deep integration of footwear manufacturing, shoe and auxiliary materials, chemical raw materials, shoe machines, leather machinery, leather products, outdoor sports equipment and other industrial links. It has gathered more than 7300 sports shoe and garment manufacturing enterprises, including 898 Enterprises above Designated Size and 550 thousand employees.

In 2017, the sports manufacturing industry in Jinjiang achieved a production value of 167 billion 867 million yuan, of which 94 billion 924 million yuan and 71 billion 545 million yuan were applied to the footwear and clothing sectors respectively, and the national market share reached over 20%, and the global market share reached 8.6%.

In January 2018, Jinjiang was appraised as the only well-known brand building and demonstration zone in the national sports shoes and clothing industry, and the third national famous brand creation demonstration areas in Fujian. 8 companies such as Anta, 361 degrees, XTEP, precious birds, Jordan, HOSA, Feng an leather and Xingye leather were selected as the backbone enterprises in the demonstration area to create famous brands.

Through the establishment of the "national sports shoes and clothing industry well-known brand creation demonstration zone", Jinjiang will fully promote the comprehensive, coordinated and sustained development of the sports footwear industry cluster, and form a sports footwear industry development pattern of "industrial development coordination, technical foundation consolidation, quality improvement, brand building effectiveness, independent innovation capability upgrading, good public service, and energy saving and environmental protection performance".

In order to make bigger and stronger shoes and clothing industries for the people's livelihood, in recent years, Jinjiang has thoroughly implemented the "quality city", "brand building city", standardization and talent strategy, which has effectively enhanced the quality level and brand influence of Jinjiang sports shoes and clothing, and has made remarkable achievements in its own brand building.

At present, the sports footwear industry in Jinjiang has 22 well-known trademarks in China, 132 famous trademarks in Fujian, 13 famous brand products in China and 35 famous brand products in Fujian.

From 2014 to 2017, Jinjiang sports shoes and clothing industry added 3 well-known trademarks in China, 14 famous trademarks in Fujian and 5 famous brand products in Fujian province. 3 enterprises such as Jordan, noble bird and HOSA came on the list of "national brand value evaluation list" in 2017.

As a major platform for Jinjiang to push forward the pformation and upgrading of traditional industries and create a dream of big billion shoes and shoes, Jinjiang international shoe spinning City specialized market was officially opened in October last year, opening up a new journey of giant shoe spinning aircraft carrier innovation and entrepreneurship.

As a key construction project in Fujian Province in 12th Five-Year, the project has a total planned area of 7900 mu, of which the professional market covers an area of 2200 Mu and is divided into three phases. The total investment is estimated to be 8 billion yuan. The project is located in the Asia Pacific region, the largest market for footwear and textile, the integrated platform for the production and marketing of shoes and textile, and the key base for productive service trade. After the completion of the specialized market, the annual turnover is expected to reach 100 billion yuan, which can drive 150 thousand of the employment population and create a new gathering place for the footwear industry in the Asia Pacific region.

In the future, Jinjiang international shoe spinning City will enlarge the core advantages of Jinjiang's raw materials development, trade, design, research and development, brand and other links in the shoe spinning industry chain, create a gathering depression for information and talents, serve the enterprises with the irreplaceable advantages and rely on the convenience of the market, and promote the development of small and medium-sized enterprises with lower production costs, higher efficiency and more convenient online and offline integration.

In order to promote the development of the "Internet +" footwear industry, the Jinjiang slippers Union also signed a cooperation agreement with the Alibaba Quanzhou branch and Quanzhou Institute of Technology on the incubator strategy, relying on the Quanzhou Institute of Technology to set up an incubator for e-commerce talents. The first phase plans to train 100 electric traders to help 20 slippers enterprises expand their marketing channels.

In the past 20 years, the shoe Fair has been accompanied by the development of the footwear industry in Jinjiang, leaving an important milestone on the way to Jinjiang, and has made tremendous repercussions.

At present, Jinjiang is making efforts to build an international and innovative quality city. Internationalization is becoming the key word for Jinjiang's new round of development.

Nowadays, opportunities are everywhere and business opportunities are everywhere.

Last year's fair brought together enterprises such as Vietnam, Bangladesh, India and other "one belt and one road" enterprises, and specially set up the "one belt and one way" brand hall, which promoted Chinese enterprises to exchange and cooperate with the Southeast Asian market under the background of "one belt and one road".

This year, the organizing committee has taken the initiative to strengthen communication and liaison with overseas business associations and Exhibition intermediary companies, organize enterprises such as Iran, Bangladesh and Algeria to participate in the exhibition, continue to strengthen and expand the "one brand brand area", and build a platform for economic and cultural exchanges, pushing the combination of "Introduction" and "going out" to achieve the goal of sharing and win-win.

In order to further enhance the internationalization level of the exhibition, the organizing committee also invited more than 10 ambassadors and business counselors, including the sports and sporting events countries and trade and trade countries in Italy, Germany, Iran and Bosnia and Herzegovina, to form a "one belt and one road" Diplomat delegation to participate in the Expo and to engage in economic and trade negotiations.

In addition, the organizing committee also organizes professional purchasers and buyers from Brazil, Russia, India and Southeast Asia to enhance the economic benefits of the exhibition.

As one of the most developed regions in the world shoe industry, Taiwan is famous for its well-developed shoe machine industry. Jinjiang shoes industry has a large scale and complete industrial chain.

Since the eighth shoe fair was first established in Taiwan, Taiwan pavilion has always been one of the highlights of the shoe fair.

This year, the Taiwan footwear industry association and Taiwan Machinery Industry Association continue to organize exhibitions to identify more than 60 booths.

To highlight the International Exposition

This year, the organizing committee also cooperated with AF group of Italy to set up the international trend Museum and carry out the "2019 spring and summer international footwear, footwear and sporting goods display". The exhibition includes leather, shoes, hardware, footwear and fashion sports bags, and invited Italy trend experts to focus on the concept, color, shape, and so on.

Four aspects to explain the 2019 spring and Summer International

Footwear, sports goods and other popular trends.

In 2017, Jinjiang won the right to host the eighteenth world middle school games and the 4 session of the World University Sports Federation World Cup in 2020. This is a landmark step in the construction of Jinjiang's sports city.

Taking this opportunity, this year's organizing committee will hold the 20th anniversary stage of the exhibition, and strive to enhance the investment targeting and docking efforts, and gather more high-end sports industry chain resources, so as to create a stage for the industry colleagues to demonstrate their strength, catch business opportunities, strengthen cooperation and seek common development.

As early as 2007, Jinjiang became Shenzhen.

Since then, the third national sports industry bases have been actively integrated into the global and national sports development trend for many years, docking the national strategy of national fitness, strengthening the sports industry and building sports city.

In recent years, through continuous efforts to innovate and lead the pformation and upgrading, the Jinjiang sporting goods enterprises, which are developed from sports shoes and clothing, are also getting deeper and deeper in the sports industry chain.

At present, Jinjiang has a total of 21 sporting goods listed companies, cultivating sports shoes and clothing brands such as Anta, XTEP, 361 degrees, precious birds, Jordan, etc., the famous football companies such as Carle beauty, climbing climbing, fitness equipment brand Shuhua, swimsuit brand HOSA and other famous enterprises.

In 2014, the sports industry dominated by sporting goods became the first industry with over 100 billion yuan in output value in Jinjiang.

In 2018, there will be nearly 10000 sports industry legal entities in Jinjiang and more than 350 thousand employees in the sports industry.

This Expo focuses on the whole sports industry chain. On the basis of displaying footwear related products such as shoes, shoes, finished products and shoes, it also focuses on swimsuits, fitness equipment, high-end materials and other elements, covering footwear and sporting goods.

Including Anta, 361 degree, Carle beauty, sundke and other famous sporting goods enterprises, Shu Hua, Wei bite, Ai Senwei and other brand fitness equipment enterprises, St. Valentine, JEEP, camel outdoor sports outdoor equipment brand exhibitors, HOSA, Tianzi and other well-known swimsuit enterprises and plum umbrella, YuSiMeng and other outdoor umbrella enterprises will join swimwear special hall.

At that time, the second Jinjiang swimsuit design competition will be held to help swimsuit enterprises docking the introduction of excellent design talents and enhance the brand influence of Jinjiang's "China swimsuit industry city".

To further enrich the connotation of the exhibition, the Organizing Committee actively explored the operation mode of "Exhibition + Forum", held the "2018 China (Jinjiang) Sports Industry Development Forum", invited experts and leaders from relevant bodies of the State Sports General Administration, Peking University, Sichuan University, capital sports university and other footwear and sports experts to create a brand oriented, professional high-end forum.

In addition, domestic sports, footwear and footwear industry scientific research institutions and colleges and universities are invited to carry out on-the-spot docking with relevant participating enterprises in the relevant research projects currently being researched, concluded and need to be pformed.

In order to further develop the connotation of sports and enrich sports elements and event experience, the organizing committee has organized efforts to organically organize gladiators, e-sports, "fresh Fujian" bicycles, and horse riding group Royal horsemanship in Britain, so that more people can feel the vigor and vitality of sports.

At the same time, we will hold the forty-fifth world skills contest, the provincial selection competition, the fashion technology competition, the twelfth Jinjiang international sports shoes and clothing design competition, and the Eleventh Jinjiang international sports culture animation creative design competition.

In the future, Jinjiang will make efforts to build a famous sports city in China, build a sports city of vitality and a sports city, and organize a series of international brand events and national independent brand competitions along the maritime Silk Road through holding international comprehensive games.