2018 Entity Commerce Will Attack The Electricity Supplier?

Once had the price advantage, but along with the consumption promotion, online shopping is difficult to meet the consumer demand for high quality, full service and experiential scenario.

Therefore, the regression line has become a necessity.

Over the past few years, the electricity supplier has caused tremendous pressure to the entity store, but the business world is full of possibilities. In 2018, with the Alibaba, Tencent, Jingdong and other online giants online, they took part in the business.

As an important carrier, more and more cases of counter attacks have gradually formed a potential energy, and new retail is opening up a new pattern of the market.

One

Experience is more important than price.

Consumption continues to escalate, forcing physical businesses to make changes.

In the view of the new consumer group, the price is not the primary consideration in the consumption.

Or the tonal nature of the shop is becoming more and more important to consumers.

Consumers pay more attention to experiential consumption, they pursue better themselves, enjoy life, and are willing to pay for the beauty of the world.

At the moment when material life is abundant, they devote more time and money to satisfying their feelings, and more and more goods and services related to consumption expenditure and experience.

At the same time, as consumers increasingly pay attention to experience, offline stores are of great significance.

In the future, the new middle class not only attaches importance to the consumption experience in physical stores, but also pays more attention to building the environmental space of the physical stores after the upgrading of consumption.

Two

Enhance the value of color, cross boundary combinations continue to emerge.

In the past, most of the stores could win in the price and competition channels.

Under the influence of the new retail trend, these past tricks will no longer work. Only stores that can provide consumers with unique experience can stand out.

In recent years, Alibaba, Jingdong, Tencent, Suning and other giants have become increasingly competitive in the super field of fresh producers.

This year, the new retail species led by Ali's box, fresh horse, Jingdong's 7FRESH, Yonghui's super species and Suning Su Sheng of Jiangsu Province have quicker the pace of opening stores.

Super species

Unlike traditional formats, "new species" pays more attention to customer experience.

On the one hand, it promotes visually "store value"; on the other hand, "new retail species" crossover combination, grafting catering, technology and even entertainment part, the application of big data, Internet of things and other advanced technology and equipment, to achieve the best match between the three people, goods and field, from members, commodities, pactions to supply chain, fully realize fine operation and digital management.

Three

Many brands cross the line to test the water store.

In the future, consumers are no longer just buying products alone, but buying a lifestyle and brand culture. The physical stores will meet the dual needs of consumers' psychology and material, while the two aspects of visual perception and psychological stimulation can not be compared with physical stores.

Now, enterprises in different fields have realized this, and have chosen to shop under the test line.

Traditional retail businesses such as Wang Laoji and Hsu Fu Chi have set up a physical store selling mainly their own brands of drinks and pineapple crisp.

Hsu Fu Chi opened the first offline store, "Xu Fu Ji, the taste space".

After the trend of seeing the trend of market consumption changes, the brands that started online, such as Han Du Yi house, Dangdang and three squirrels, have embraced offline and set up physical stores. Even the "two yuan" target group "beiri Li" also joined hands with Rosen and Pacific coffee to launch theme stores and theme cafes.

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Under the online brand layout line, the essence is to enhance the brand image with the help of offline stores, enhance service and attract younger generation consumers through offline experience.

Rosen launched the theme convenience store.

Four

Electricity supplier operating costs exceed entity stores

The plight of the electricity supplier began three years ago. Traffic bottlenecks, profit growth tends to slow down, and market demand is almost saturated.

Although the electricity supplier has no rent, it must have cable operating costs, including advertising, activities, personnel, customer service, courier and so on.

The cost of opening a "online shop" has exceeded the rent of the physical store, and the cost of getting the guest is higher and higher.

In view of the fact that the real estate industry has long been a consensus on reducing the rent, even the landmark shopping centers have been complying with the trend in the past two years, giving merchants more discount. There are many top shopping centers such as Hang Lung, Huarun and Ruian.

Five

Upgrading and rising of local brands

The first year of the rise of physical stores in 2018

Last year, traditional brands such as Taiping bird, Hai Lan's home and Lining began to pform and expand their store image last year.

Pacific bird brand collection shop

In addition, in the past two years, local designer brands and emerging trend brands have begun to attract attention and continue to occupy more market share.

Many newly established brands have successfully entered the shopping centers of major cities, and have attached great importance to the interaction with shopping centers.

Besides, these new brands attract many consumers besides good reputation. They also know how to use Internet thinking to disseminated through social networks such as WeChat's circle of friends and micro-blog.

This brings popularity and vitality to the shopping mall.

Six

The state vigorously develops solid commerce.

With the gradual decline of the profit of mobile Internet, the development of "offline scene" and the opening of "online and offline scenes" have become a new industry slogan and breakthrough.

And the state is also promoting the upgrading and upgrading of retail policy, which will increase momentum for the pformation of the entity business.

Nowadays, the process of opening stores and government approval are simplifying, and the store brands with fans and influence are more likely to get various capital support and help to expand.

Many retail executives and managers choose to start their own businesses in this wave of entrepreneurship. Even young people who have just graduated from the community can invest in cafes.

Commercial real estate entrepreneurship is quietly changing the rules of competition and game.