"Rescue" South Korea Winnie Bear Bear Fruit.

Under the dual performance of the main brand VGRASS and the acquisition of TeenieWeenie brand (Winnie bear), the general post market performance of general Wien Nash or usher in the turning point.

South Korean TeenieWeenie (Winnie the bear), the local women's clothing, has spent 4 billion 400 million yuan to win the harvest.

According to the first quarter results announced by last night's announcement,

In the first three months of this year, the net profit of the company will reach 59 million 300 thousand yuan to 65 million 230 thousand yuan, up 100% yuan to 120% yuan from the previous year's net profit of 29 million 650 thousand yuan.

Among them, the adjustment of the main brand VGRASS is in place, and the performance is recovering, and the performance of the acquisition of TeenieWeenie (Winnie bear) has doubled the growth of wnna's net profit. This is the result that Vigna S's performance has been improving since last year's net profit margin has been doubled.

Affected by this news, today, the price of Wenger rose to 23.46 yuan / share, or 4.5%, the highest increase in the same industry, and dropped to 1.56% at the end.

Betting on Winnie the Pooh

Combing Vigna S's performance after listing, it can be found that since its listing in December 2014, its market performance has not been satisfactory. The stock price has dropped from the initial forty yuan to twenty or thirty yuan, and the company's net profit in 2015 and 2016 has declined. Vigna S's stock price has fallen below the issue price of 20.02 yuan at the end of last year, the lowest to 18.1 yuan / share.

To this end, Wien Nash did not hesitate to spend a huge sum of 4 billion 400 million yuan to acquire the Korean brand TeenieWeenie (Winnie bear). During the same time, it also issued 28 million 262 thousand and 400 shares to 18.46 institutional investors at a price of 18.46 yuan, raising 521 million yuan for the acquisition, in order to reverse the weak performance and market performance.

From last year's annual report and this year's quarterly report, this acquisition behavior has begun to bear fruit.

In the past year, Vigna S's revenue increased by 244.5% to 2 billion 564 million yuan, TeenieWeenie brand contributed 1 billion 744 million yuan revenue, accounting for 68%.

In the first quarter of this year, the first time and the TeenieWeenie brand of wnnasse welcomed the doubling of the company's profits.

Multi brand layout collaborative development

For now, Vigna S and most of the country

Brand strategy is similar, take the layout of multi brand management.

Its main brand VGRASS is positioning high-end women's wear brand, and now has 1500 stores around the country. After nearly two years of channel optimization and adjustment, the store efficiency has been significantly improved. The yuan yuan brand, which inherits the brocade culture, integrates the traditional Chinese cultural elements and fashion design together to create an internationally renowned luxury brand with Chinese cultural elements. The acquired Korean TeenieWeenie has fewer middle lady brands, and the product line includes women's clothing.

The baby clothing, accessories, coffee and so on, the overall positioning of the brand to cover multiple types of consumer groups, complementary advantages, to achieve synergy.

And this year is still dominated by consumption.

Driven by the continuous development of the main brand VGRASS and the acquisition of brand TeenieWeenie (Winnie the bear), Wenger or usher in the market turning point, to achieve sustained growth in the annual performance.