In Order To Protect Consumers' Online Shopping Quality, Tmall Clothing Has Launched "Good Quality Selection".

According to the world clothing shoes and hats net, on the afternoon of April 3rd,

Announced the introduction of "good choice" to ensure the quality of consumers online shopping clothing quality, and increase the supply chain quality business development space.

Consumers can only find good products with strict sense of body standard by hand searching the client and entering the search for good products.

Reporters learned that the project from

Platform management department, Tmall clothing, rookie logistics and other joint launch, hoping to cover the production plant, quality inspection, logistics warehouse and other cloud link quality control process control, so that consumers can buy clothes at ease, while empowering small and medium businesses, and promote the quality of clothing supply chain.

In order to protect the quality of products on the "good quality", the Alibaba platform management department also proposed for the first time the apparel industry's appearance inspection standards that could give consumers a sense of quality. Combined with Tmall and rookie platform, it built a cloud based quality control system based on the platform mechanism.

It is reported that the system has taken the lead in Tmall men's clothing on-line pilot, the future is expected to cover Tmall apparel industry.

Hangzhou countries

Chen Zhaobo, director of the product quality monitoring and disposal center, said that the government's quality supervision department hopes that the standard formulation will change from the production end to the consumer end, and the standard must serve the safety and quality of the people.

This good quality selection project is a reflection of this. When the online shopping shows that the product description and product display are consistent with the physical quality, the sense of acquisition is very strong.

According to Tmall costumes, on the basis of GB, based on the powerful supply chain traceability system of Alibaba platform, Tmall jointly authorized inspection service providers to jointly develop "good quality" standards, help consumers quickly find better products, and provide a better stage for quality dealers on Tmall platform.

At the same time, through collaboration with platform governance and rookie, these products judged to be "good" will achieve the whole traceability of the supply chain, and will eventually be displayed on Tmall's special channel.

Tmall apparel official said, the first batch of merchants have sardni flagship store, extension Road flagship store, Markless flagship store, MAXWIN clothing flagship store, smartfive flagship store and so on 137 small and medium-sized businesses, Tmall provides them with a track through quality.

As for the cloud quality inspection system and Ali's first dress inspection standard, Alan Chan, vice president of Alibaba platform management department, is a joint business and quality inspection agency of the platform management department, based on consumer feedback data pertinence.

It is reported that the appearance standards of clothing, such as plate type, material and workmanship, are important indicators for consumers. In order to ensure that the indicators meet the needs of consumers, the platform management department has done a lot of research and analysis before formulating standards.

Take T-shirts as an example. According to the national standard, the shrinkage of T-shirts is 5%, which is up to the standard. But in the process of Tmall's strict selection, the physical standard has been raised to 2%.

"Standard setting is very difficult and very complicated."

Alan Chan, for example, says that the length of the thread and the location of the thread will affect the consumers' sense of wearing.

In this regard, the "cloud quality inspection" system will require the garments produced according to this standard to undergo a series of tests before entering the warehouse.

At the same time, the platform management department will verify the cross test through big data. "A will randomly send several pieces to B for re examination after completion of inspection," Alan Chan said. At present, third party quality inspection organizations have 7, which can inspect millions of garments every day.

In order to ensure that "good quality and good selection" businesses can fully comply with the standard production, Alibaba platform management department specially designed and developed the cloud quality inspection and control process including factory production, third party quality inspection, warehousing and logistics, shopping feedback.

"The logic of cloud quality inspection and control is through platform collaboration, joint service providers' inspection and testing resources, and physical and appearance (quality sense) inspection of goods sold on Tmall".

Alan Chan introduced that the highlight of cloud quality inspection is the joint control of warehouse inspection. Through the traceability of quality inspection code combined with the quality inspection packing list, two core processes of inspection and warehousing are linked. At the same time, an all-around quality prevention and control system with no loopholes and no dead ends is implemented based on consumer evaluation.

It is reported that "cloud quality inspection" project on the morning of March 29th, the first batch of 137 shortlisted businesses will continue to access cloud quality inspection.

After ordering the service, the order can be linked to the cloud quality inspection workbench, providing the data entry platform for the QC operators. The QC will record the data according to the quality inspection results, and print the QR code for each commodity.

Li Jinmao, the head of the rookie quality supervision warehouse, introduced that the commodities passed directly to the rookie quality supervision warehouse were checked by quality inspection. After checking the goods to the warehouse, the quality inspection products checked the information with the cloud quality inspection platform, checked the receipt and warehousing of the products, and guaranteed the quality of the products only in the delivery section. During the whole process, the rookie had strict control over the regulatory warehouses in the system and process, which ensured that the goods sold to consumers were guaranteed.

This means that every item of "good fortune" business will have separate and unique anti-counterfeiting two-dimensional code. Consumers can scan the code of clothing manufacturers, batches, inspectors and inspection time, delivery warehouse and other information.

Insiders pointed out that this move is expected to make the survival space squeezed small and medium-sized businesses have greater room for development.

Unlike big businesses, they have different quality and brand names. The pursuit of cost-effective businesses only requires fast shipping, but not quality and brand creation.

Small and medium-sized businesses demand to understand consumer demand and consumption trends and win more room for development through quality premium.

"Their biggest driving force is through a set of models to help improve the rate of re purchase."

"Online shopping is the first thing to see is the picture, but not directly feel the quality," Kou Jianghai, general manager of extension Road, said that at present, the whole industry lacks a unified standard of consumer quality, which makes it difficult for consumers to identify the real good quality.

Kou Jianghai said that big brands can make consumers feel relieved by popularity.

"And those of us who focus on supply chain and focus on quality are easy to be left behind, at least not getting what they want to show."

He expressed the hope that through this set of quality control mode, quality consumers can have more simple choice of quality products, which is a good thing for businesses and consumers.

"We hope that with our efforts, the quality of these businesses can be truly excellent," Alan Chan said. For consumers, it means pushing the "invisible champions" of the domestic brands to the front desk, so that consumers can really buy quality goods easily.

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