The 4 Picture Compares The Difference Of The Performance Of The 7 Sports Groups 2017.

Driven by favorable national policies and sustained and steady growth in sports macro demand, the domestic sports market has maintained vigorous momentum.

Of course, competition is intensifying.

In addition to Anta and Lining, Nike, Adidas, Andemar and other international sports brands have joined the war earlier, and the market share is not small.

More people are more willing to buy foreign brands because of brand effect, quality service, quality and safety, good reputation and trend.

From the recent revenue, net profit, gross profit margin, popularity and the group situation, this paper compares the market performance of the 7 major international and domestic sports groups including Nike, Adidas, Puma, Andrew, Arthur, Anta sports and Lining.

Synopsis:

Nike group: Nike, as the first sports brand group, is known as "the most successful consumer company newly created in the world in the past 20 years".

Since 1972, Nike has been growing and its brand has developed from single brand to multi brand group.

Apart from having the same brand name Nike, it also includes CONVERESE CONVERSE, JORDAN, Cola Haan, UMBRO and so on.

Adidas group: Adidas, as a German sports enterprise with a history of nearly 100 years, has three main bars in its main production sports series: clover in retro leisure series; Y-3 in fashion series; and Reebok Reebok in the acquisition of fitness brand.

Puma group: PUMA (Puma) is a German sports brand, designed to provide professional sports equipment, products involved in running, football, golf and even racing field.

The brand owned by the group is PUMA, Cobra Golf and Tretorn.

Andrew group: Andemar is one of the world's high-end functional sports brands, founded in 1996.

Officially landed in China in 2011 and opened the first flagship store in Shanghai.

In 2015, its second flagship store opened in Huaihailu Road, Shanghai.

According to its official website, there are over 446 offline stores in China.

Arthur group: Asics is the brand of running shoes created by Onizuka Yayoshiro, Japan, formerly known as Onitsuka Tiger (Gui Zhonghu).

The brand insists on high technology and high quality standards, and has developed a number of patents. It will prevent the wearer from getting hurt and sports fun, and has established the status of the fifth major sports brands in the world.

Nowadays, the ghost tiger tiger is only a brand of retro classic shoes of ASICs, similar to Adidas's clover, while the brand ASICs of the same name is more professional and functional for those professional athletes or sports enthusiasts.

Group: Anta brand was founded in 1991 and listed on HKEx in 2007.

Mainly engaged in the design, development, manufacture and marketing of Anta sporting goods.

Provide professional sports products to the mass market, including sports shoes, clothing and accessories.

In recent years, we have launched the strategy of "single focus, multi brand and all channels" to focus on China's sporting goods market.

Through diversified brand portfolios, including Anta, Anta children, FILA, FILA KIDS, DESCENTE, SPRANDI, KINGKOW, KOLON SPORT and NBA brands, we will explore the Chinese public and high-end sporting goods.

Potential.

Group: Li Ning Co is a sporting goods company founded by Mr. Lining, Prince of Gymnastics in 1990, and was listed in Hongkong in June 2004.

Li Ning Co has brand marketing, R & D, design, manufacturing, distribution and retail capabilities. Its products mainly include sports and leisure footwear produced by Lining brand.

Equipment and accessories products.

Its brands include the same brand Lining, Lining YOUNG, ING, spring sign, red double happiness, Lotto (Le Tu), Kason (Kai Sheng), Aigle (Ai Gao) and Danskin (Dan Shijing).

Operational efficiency:

Nike group's operating income in the 2017 fiscal year was $34 billion 400 million, an increase of 6% compared with the same period last year; gross margin decreased by 160 basis points to 44.6%; net profit was 4 billion 200 million US dollars, an increase of 13% over the previous year, and the diluted earnings per share were 2.51 US dollars.

An increase of 16% over the same period.

Adidas group's global sales increased by 15% to 21 billion 218 million euros in 2017 and 18 billion 483 million euros in 2016.

Operating profit increased by 31% to 2 billion 70 million euros, compared with 1 billion 582 million euros in 2016.

The net income of the company's continuing operations increased by 32% to 1 billion 430 million euros, compared with 1 billion 82 million euros in 2016.

Excluding the negative effects of one-time tax, net income of shareholders rose from 15% to 1 billion 173 million euros, compared with 1 billion 17 million euros in 2016.

In 2017, the combined sales volume of Adidas brand and Reebok brand in almost all regions increased by two digits.

Among them, the focus of the company

Sales growth in Greater China and North America is outstanding.

Puma's 2017 sales increased by 15.9% year-on-year, to 4 billion 136 million euros, a record high.

Footwear products contributed the most, sales increased by 21.4% to 1 billion 975 million euros compared to the same period last year, while running, comprehensive training and sports fashion products increased the most.

Thanks to the excellent performance of women's sports fashion, clothing sales increased 8.1% to 1 billion 441 million euros.

Net profit reached 136 million euros, two times more than that of the same period last year.

Sales growth in Europe, the Middle East and Africa (EMEA) was the largest, reaching 19.1%, followed by the Americas, an increase of 11.6% over the previous year, and 10% in the Asia Pacific region.

Among them, China and Australia are the main driving force for growth, with sales showing two digit growth.

Andrew group's total revenue in 2017 was $4 billion 977 million, an increase of only 3.13% over the previous year, a loss of $48 million 260 thousand, and net profit fell 75.6% over the same period last year.

In addition, the decline in gross margin is also a key factor.

In 2017, Andemar's sales cost increased to 55% of revenue, and the proportion in 2016 and 2015 was 53.6% and 51.9% respectively.

Andemar said that in the supply chain problems such as raw material acquisition and production capacity, and improper inventory management, Andemar's gross profit margin is currently around 45%, but the company expects to grow by nearly 50 basis points to 45.5% in 2018.

Arthur's net sales in 2017 (end of December) were 400 billion 157 million yen and 399 billion 107 million yen in 2016.

In 2017, its operating profit was 19 billion 571 million yen, and 2016 was 25 billion 472 million yen.

In 2017, net profit was 12 billion 970 million yen, and 2016 was 15 billion 566 million yen.

Anta sports in 2017 revenue of 16 billion 690 million yuan, an increase of 25.1% over the same period, net profit of 3 billion 90 million yuan, an increase of 29.4% over the same period, the best business performance.

2017 throughout the year, Anta group sold more than 60 million pairs of shoes, more than 80 million clothes, more than 10000 stores, broke 10 million members, and directly created more than 100 thousand employees.

Anta's market value exceeded 100 billion Hong Kong dollars, ranking third in the global industry.

Lining group's annual revenue in 2017 was 8 billion 874 million yuan, an increase of 11% over the same period last year.

The company's operating profit in 2017 was 446 million yuan, an increase of 16% over the same period last year.

The equity holders should account for 515 million yuan, up nearly 20% in 2016.

Among them, Lining brand income 8 billion 819 million yuan, accounting for 99.4% of total revenue, up 11.3% compared with the same period last year.

Popularity:

As mentioned above, nationals have a natural preference for foreign brands, which has become a major advantage of foreign brands to divide China's market share.

According to the February global network joint global times public opinion survey center, the survey on Internet users' preference for foreign brands on foreign brands related topics showed that in foreign sports and outdoor products brands, Nike and Adidas accounted for 53.9% and 48.4% respectively, and scored the respondents' favorite foreign sports brands and ranked second sports brands.

The popularity of the two is much higher than that of other foreign sports and outdoor brands; the rate of reference is third, and that of fourth is 21.2%.

To sum up, the brand value of foreign sports brands is higher than that of domestic brands in view of its long history, broad market and quality products.

However, with the development of sports brand and the development of sports brand, the distance between them has been narrowed.

Take the gross profit margin above, Anta sports data in the past two years are second only to Adidas, ranking second, surpassing the 4 brands including Nike.

And Lining's performance in gross margin is not bad. In addition to 0.2 percentage points lower than Puma last year, it ranked fourth, and in 2016, it was also the top3 of the above brands.

At the same time, Anta sports and Lining are also developing international routes recently.

Not long ago, Lining set foot on the New York fashion week for the first time.

Thanks to its amazing performance on the market, its share price has risen all the way, and its market value has surged nearly 6 billion Hong Kong dollars in just 40 days.

In March 16th, Lining (02331.HK) shares reached the highest price of 8.49 Hong Kong dollars in the past 52 weeks, and the market value hit a new high of 5 years - 18 billion 300 million Hong Kong dollars.

You know, before the fashion week, its market value was only 12 billion 500 million Hong Kong dollars.

Anta also released its latest KT series sneakers KT3-Rocco with Thompson and dog as the design elements in the Nice Kicks shoe store in San Francisco. The scene is very hot.

According to Xu Yang, general manager of Anta basketball, nearly 1000 people went to queue up to buy, and some even queued at the gate more than 4 hours ahead of schedule. This is also the first time that Chinese brand shoes have been caught up in the United States.

Maybe one day, foreigners will be very valuable because they are dressed in Anta and Lining.