BELLE Tried To Change Its Young Flag With Staccato And Jitter.

Staccato STACCATO may have opened the "darkest shoe store in the world" and said it would be fun to play with customers.

Recently, BELLE's shoe brand Staccato STACCATO opened its home in the atrium of the first floor of Shenzhen's Fangfang city.

Unlike the bright and bright flash shop, Staccato's container flash store has a dark and mysterious tone.

Inside the store, 12000 laser beams were gathered, and the customers could only feel the lights when they entered the STACCATO shoes.

At the same time, according to the shoes worn by customers, there are many different kinds of lights.

"This flash, interaction is the top priority. We have to let customers play in this" light show shoe store ".

In order to attract more men and women to come, they also moved to the immersive installation art exhibition to make the test shoes an art, according to STACCATO's little partner.

There are customers solo dance, customers have 32 partners to do strange things, and of course there are many self timer punching cards.

You know, in this era of strong social interaction for everyone who can't get away from mobile phones, they can see more in their friends' circle than pure advertising implants.

It is worth noting that at present, the most popular social entertainment platform in China -- jitter is also one of the protagonists of this event.

Trembling will be the same time on-line theme activities, jitter search "my T Taiwan I come to show", participate in interaction, there will be an opportunity to win 10000 yuan bonus.

In order to expand the influence, the "STACCATO Flash + jitter new light show shoes store" will be touring around the country. It will open shop in the country for 6 months, and the next stop will go.

The Mixc.

It is undeniable that the delisting of BELLE in July 27, 2017 is a bitter pill to accelerate its pformation and upgrading.

BELLE CEO

Once said: "if we do not seek new and no change, and continue to follow the old road, we will continue to decline in the long run, and ultimately we can not survive in the market.

Change and pformation are the ultimate goal of privatization.

Before privatization, as Hong Kong listed companies and blue chip companies, every half year to hand over answers to shareholders, BELLE had to get entangled in current performance and short-term interests.

Now, BELLE can no longer be entangled in short-term performance returns, better integrate resources, focus on the most urgent pformation problems of the company, and strive for long-term sustainable development of enterprises.

Now, more than half a year after the withdrawal of BELLE, the pformation has also begun to show results.

According to BELLE

The president of the division and President of the new business department introduced the total retail sales of the group in 2017 to over 50 billion, and EBITDA exceeded 9 billion Hong Kong dollars.

Among them, footwear business has been declining for 3 consecutive years, and sales growth has been achieved in 2017.

More importantly, its profit growth has reached double digits, and sports business is still growing rapidly.

Last year, profits and sales of sports businesses were expected to exceed 20%.

And for retail outlets, the efficiency of 2 stores can sell 100 million items a year, with an average turnover of 300 thousand per day, and behind these 300 thousand bills, the daily traffic volume is as high as 6 million.

In February of this year, BELLE's TATA brand opened its first 7 day smart flash store in Shenzhen imperial court, which sold 100 thousand on the two day of the weekend. It is another eye-catching performance of its new retail, pformation and upgrading.