Gloria'S 2018 Summer New Product Conference

Since its foundation in 1995, Gloria has embark on the curiosity of the world and has integrated its global travel inspiration into the season.

In design.

In the summer of 2018, Gloria arrived at the world's thirty-seventh stop, Australia's Kangaroo Island.

The branches of the eucalyptus tree are crisscross, giving off fresh and refreshing fragrance. The romantic starlight hung in the air, making people feel like being in the pure wilderness of Kangaroo Island, Australia.

Gloria 2018 summer new product conference is staged in its natural concept "green field star" concept store.

The show in "green star trail"

On the evening of April 10th, in the newly opened Gloria K11 Guangzhou green field star shop, the model wore summer inspired by the elements of the Kangaroo Island.

With the design of the island iconic plant - yucali leaf, under the natural image of Kangaroo Island, it grows from the flowerpot in the flowerpot, and echoes the dream of Gloria planting the eucalyptus tree on the island and building the koala park.

The fashion show echoes the idea of "nature + civilization = fashion", which shapes the modern city sense and natural holiday wind, and the two styles of urban women's daily life.

Kangaroo Island's pure colors, wilfully growing shrubs and wild flowers, the works created by artists on the island provide sufficient nutrition for this season's design.

Through the collocation change, let people move freely in elegant, soft, and straightforward style.

Is this a show or a fashion shop?

Gloria's "green star trail" concept store is located on the three floor of K11 shopping Art Center in Guangzhou.

Here, you can find only one limited design section, and you can add fresh French flowers to your home, and you can stand up and admire the bright nebula that condenses in the middle of the sky, and feel the pure sense of nature coming from Kangaroo Island.

Gloria believes that "travel is to live beautifully". It has been passing through fashion, flowers, images, art exhibitions and other different ways to convey the feeling of global travel harvest.

Gloria K11 shop, rather than a show ground or a fashion shop, is an experience space with a sense of crossing.

At the press conference, Gloria GLORIA veg tables brought natural wines and grape wine from Kangaroo Island.

The eucalyptus tree is surrounded by Gloria tree and bear HEADY, and is integrated into the plant device created by GLORIA fleuriste flower shop, and even the air is resounding with its fragrance.

All the impressions made everyone in the show feel as if they were in the natural and pure atmosphere of Kangaroo Island.

A dream about an island -- the plan for planting trees in the Kangaroo Island koala Park

It is the dream of Gloria that people can live closer to nature and look up at the stars and sleep with koala bears.

Eucalyptus leaf is the only food eaten by koala. In recent years, the number of eucalyptus trees in Kangaroo Island has been decreasing year by year. The large area fires on the island at the beginning of the year have seriously damaged the survival environment of the wild koala.

In order to make the koala bear an ideal habitat, since 2014, Gloria has grown large eucalyptus trees in Kangaroo Island, and has planted more than 10000 seedlings.

On the day of the event, the "Gloria Australia Kangaroo Island koala garden" plan was officially released. The Australian Consul General in Guangzhou, Jason Robertson, was also at the scene of the event, taking the Robertson, representing the participation of the beautiful plan.

In the future, with the continuous development of the plan, Gloria will invite more consumers to participate.