Jingdong Net Red Airborne Shenzhen Live Show, Hi Turn Underwear Exhibition!

In April 21st, "

"The whole network of Jingdong's e-commerce platform is launched. At the same time, it is jointly launched by Shenzhen underwear industry association and Jingdong platform.

In 2018 SIUF China (Shenzhen) international brand underwear exhibition hall.

The live broadcast was conducted at the same time as Jingdong live broadcast, jitter, live broadcast and other popular live platforms, attracting audience attention from online and offline, and achieved a complete success.

Figure: Jingdong online underwear super category day

This live event introduces a million million anchors to the scene as a shopping guide. The target audience is gathered online and at the underwear exhibition. At the same time, the user portrait of grass roots is taken as a reference to insert the film personas "Pink Girl" in the fitting model. The field fitting tries to show the underwear products to the audience intuitively, which ensures the effective dissemination and diversion of the brand for the participating activities, and allows the audiences of different dimensions to sit in the hall and find suitable underwear brands and products.

At the beginning of the event, only the popular red net anchor appeared with the appearance of Victoria's angel, and the fashionable and beautiful modeling instantly ignited the atmosphere of the scene.

With the female anchors, there are four distinctive Pink Girls and a strong male model. Gao Yan value combination is very eye-catching in the exhibition hall.

Live broadcast brand 1: Is Ira

The live broadcast team came first.

Booth.

Yi Si La is an underwear expert from France, whose product is noble, elegant, romantic design style, let the audience shine.

They represent four pink girls who are young, young, female, and mature. They can not wait to change the underwear products that match their own characteristics, so that they can easily achieve the best display effect.

The brand staff introduced the product features to the audience. The Red Net anchor opened the lottery online on the way of the game, and the live audience could receive the exquisite gifts provided by the brand by participating in the interaction.

Live broadcast brand two: Xia

The live broadcast team arrived at the brand booth.

The product design is fresh, elegant, simple and fashionable. The brand workers explain their series of products, such as ultra-thin steel rings, comfortable steel rings and small thorax, to help the audience get a deeper understanding of product information.

The staff recommended appropriate underwear products for the pink girl, and several models tried to join the audience in the show.

At the same time, the Red Net anchor and the audience and online viewers interact with each other, the live room and the scene are very hot.

Live broadcast brand three: Chun Du

Booth staff introduced the brand and product characteristics, as the initiator of the simple home wear, Chun Du's product opened the new world of home clothes for the audience.

The five models tried on the pure household clothes, shared their try feelings with the audience, followed by the show on the spot.

The anchor makes interactive questions to the live audience, guides the audience to click on the shopping cart icon on the screen, and directly purchases relevant products displayed by the model.

Live show:

During the tour of the live group, an exhibition of underwear brands is being held in the exhibition hall.

In order to make up for the pity that the audience couldn't go to the underwear exhibition site to see the show, the live group broadcast live the joint show and set off another climax of the live broadcast.

The show is from the show.

The six brands are made up together, and the models and fashion lingerie products are full of eyes.

Live broadcast brand four: Gu Ge

After watching the live show, the live team continued to go to another home clothes brand.

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Gu Ge was founded in 2001, and its products convey the beauty of elegance, comfort and "warm life".

Four pink girls have chosen their favorite products to try on, and the booth staff have explained the underwear chosen by the model.

During the show, viewers interact with the webcast anchor and live broadcast, and introduce the Jingdong 4. 21 super class daily activities discount information to guide viewers to buy the products of the ancient Ge event.

Live broadcast brand five: meeting heart

The live broadcast team continued the brand line of home clothes.

Booth.

The product of understanding combines the essence of East and West, permeated with luxurious, lovely and warm new household doctrine.

Four Pink Girls and men's models were exchanged for home clothes, and they were improvised on the spot.

Net red anchor and the audience continue to interact, to guide the audience to the Jingdong official flagship store concern, and to send lucky products to the lucky children, generous gifts to the scene of the hot atmosphere continues to heat up.

Live broadcast brand six: Ordifen

The last stop of the live broadcast is coming.

Booth.

Ordifen is an underwear brand blended with pragmatism and fashion life. It advocates the elegant, fashionable and comfortable dressing concept of women in the new era.

Ordifen staff explain the characteristics of the brand, and select the appropriate underwear products for fitting, so that the audience can see the local upper body effect.

In the process of model show, the net red anchor continues to interact with the audience, and guides online viewers to place orders.

Finally, the live group summed up the broadcast of the underwear exhibition, reviewed many highlights during the event, thanked the audience who participated in the event, and invited the purchase and attention to the Shenzhen underwear exhibition.

The live broadcast of Jingdong network, with the atmosphere and effect of entertainment, enhances the visitivity and visibility of live watching, and conveys the fashion of Chinese underwear. The flow network red can fully mobilize the participation of the online audience through the raffle interaction, facilitate the accurate pformation of the brand; the fitting model and the staff cooperate with each other, while satisfying the visual enjoyment of consumers, taking into account the promotion and introduction of the products; that is, the way to buy high-quality products, create an easy and convenient shopping environment for the audience, and also achieve the effect of double promotion for the brand to achieve promotion and efficiency.

More exciting, please pay attention.

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