Chinese Buyers Prefer Chanel And Herm S To Snub Burberry And BV Packages.

As the consumption capacity of the rich is increasing year by year, the most popular luxury brands in China are also rising.

Recently, a survey by RBC Europe showed that Chanel (about 20% of respondents said they wanted to buy) and Gucci (about 16%) became the most popular brand name package for luxury consumers in 2018.

Next to the two brands are Herm s (12%), Prada (9%), Louis Vuitton (8%), and Dior (8%).

If budgetary restrictions were not considered, respondents said that Herm s was the brand they wanted most.

Chinese consumers respect the world-class technology of the French traditional brand.

Compared with the popular brands, Armani, Burberry and Bottega Veneta are losing the favor of Chinese consumers.

Compared to last year, the attractiveness of these brands has declined significantly.

The report issued by Royal Bank of Canada to investors in April 17th is based on a survey of 643 wealthy Chinese consumers from 26 to 29 March, who have purchased at least one luxury item in the past 12 months.

The average annual income of these respondents is more than 200 thousand yuan (about $31852 dollars), of which 62% is the millennial generation (18-34 years old).

One obvious conclusion of the report is that in 2018, the leading brands in the leading market will become more dominant. However, this is paradoxes, especially considering the current trend.

Among them, the report also shows that

,

And cosmetics are three kinds of products that Chinese consumers most like to buy online.

In terms of luxury shoes, Louis Vuitton (20%) and Gucci (19%) are leading; Prada (13%), Dior (10%) and Balenciaga (8%) are following closely.

But consumers are less interested in Christian Louboutin, Jimmy Choo, Roger Vivier, and Manolo Blahnik.

Italy footwear brand Salvatore Ferragamo has been marked "pressure" this year.

Not long ago, however, the brand was one of the most popular top five shoe brands of Chinese consumers.

The report also pointed out that in the millennial generation of China,

How casual clothing and sports trends promote the popularity of sports shoes, so far, almost all luxury brands have their own designed sneakers.

By contrast, competition among high-end jewellery brands is less intense.

In the Tiffany (26%) and Cartier (26%) leading markets, the Bvlgari Bvlgari (15%), Piage (3%), Graff (2%) and Buccellatti (1%) were less and less visited by Chinese luxury consumers.

In terms of watches, Rolex, Longines (13%) and Omega (12%) are the 20% most popular brands.