With The Concept Of Quality First, Linglong Cashmere Develops The International Fashion.

Cashmere, known as "diamond in fiber", is a rare animal fiber and cashmere.

It has a soft touch and is eight times as warm as wool. It is generally recognized as a valuable textile raw material.

At present, the world's main cashmere production is in China, India, Afghanistan and Turkey. Among these countries, China has 75% of the world's cashmere production, no matter in terms of output or quality theory, it is among the best in the world, becoming the world's largest cashmere producer.

As one of the famous brands of cashmere in China, Linglong is famous for its high quality and medium price.

In 2014, it won Australian Merino wool -- the best.

The product award has been praised by the international wool Bureau for its artistic innovation.

In recent years, Linglong cashmere has been continuously strengthening the export of its brand culture, expanding its overseas market, and making cashmere combine with Chinese culture out of the "international norm".

Recently, I visited Zhejiang Linglong, an ancient town in Xitang, and interviewed the responsible person of Linglong cashmere's "internationalization road".

Statistics show that Linglong, Zhejiang was founded in 1983. After 35 years of development, it has developed from a township enterprise to an undertaking undertaking the national torch plan and the national key new product trial project.

Since 2003, the company has been in the leading position in the same industry. It has been ranked first in Zhejiang Wool Textile Industry Association for 7 consecutive years.

"Speaking of Linglong brand development, we have always adhered to the development strategy of science and technology leading enterprises, and devoted ourselves to the research and development of non-destructive, functional special animal fiber wool fabrics.

Experts and technicians from Britain and Italy are invited to visit the company for technical exchange and cooperation.

It also conducts scientific research cooperation with famous schools such as the textile School of Donghua University and Zhejiang Sci-Tech University, in order to enhance the level of technological innovation and product development, and promote the standardization of enterprise industry.

Dong Yuanlong, founder of the Linglong cashmere company, told the author, "after more than thirty years of precipitation, we have a high standard of technical personnel, unique handicrafts, and the technology that the outside world can not copy. These are the core competitiveness that we can become an international brand."

With the continuous upgrading of technology and technology, how the brand will "go out" has also become a problem in the development of enterprises.

In this regard, Linglong is no doubt a typical case. It not only maintains long-term cooperation with domestic and foreign brands such as Armani, MaxMara, USA Polo, Korea E-land, but also provides worsted fabrics for the Spanish fast fashion brand Zara, and the two sides have been in friendly cooperation for ten years, thus establishing an unfailing international friendship.

In fierce competition overseas

What advantages can Linglong cashmere occupy, so as to accumulate better brand reputation? For this reason, Dong Yuanlong believes that the strength of Linglong cashmere is that the raw materials are taken from the top rare fibers of the young sheep close to the cortex, and the craft comes from the exquisite workmanship and process of manual craftsmen, so as to ensure the high standard quality.

"Seriously treat every cashmere fiber, do every product in good faith, uphold the principle of quality first, and occupy the market with the advantage of high cost performance". This is the product concept that Linglong has been implementing.

Linglong enterprises will also actively organize

Meanwhile, according to the characteristics of overseas markets, the costumes will be developed, and the corresponding strategies should be worked out to promote the integration of online and offline businesses, and to develop new channels such as e-commerce.

In addition, Dong Yuanlong also said: "high-quality fabrics and famous enterprises in the world to create brand names are Linglong's eternal pursuit.

It is hoped that more people will know about cashmere, know how to use cashmere, and pass on the idea of cashmere as a high-end product.