The Red Bean Group's Own Brand "Little Red Bean" Is Leading The New Trend Of Children's Wear.

In May 10th, there will be the second "China brand day". The significance of "brand day" is to publicize famous brand names, to tell well the story of Chinese brands, and to enhance the influence and recognition of independent brands.

"Red bean" children's wear is a chain of children's clothing established by the red bean group. It adheres to the user centered, inherit the brand gene and build the National Children's wear brand.

In the background of the strong market of children's wear market, the red bean group has seized the market opportunity and launched the "red bean" children's wear brand chain in 2016. It is designed for the 4-12 year old boys and girls to create "safety, childlike and quality" dressing experience.

Relying on the decades of experience of the red bean group's deep plowing and dressing industry, the "red bean" children's clothing has met the consumer's demand for the brand and quality of children's clothing. It has an independent R & D center and a mature design team, taking the offline store experience as a development strategy, focusing on the economically developed areas of the Yangtze River Delta, and radiating the whole nation's large and medium-sized cities.

With the core of high quality and cost-effective, small red bean children's clothing will build a national children's clothing brand with good public praise.

In March this year, the "red bean" children's clothing was first unveiled at the 2018 China International Clothing and Accessories Fair (CHIC 2018), which has attracted wide attention.

In the red bean living museum at the 504 square meter booth, the design style of "red bean" children's clothing brand is bright and bright, and the design style of color and fashion is very eye-catching.

With the rapid expansion of children's clothing market, more and more investors and consumers are concerned about children's clothing industry.

The products of small red bean children's clothing have attracted the attention of many industry people at the scene, and its design style has also been praised by many visitors.

"Little red bean" children's clothing has also innovated the green concept of "old clothes' environmental protection utilization". As of 2017, the "red bean" children's wear has been continuously launched the three "clothing" pulse pmission of "old clothes pformation" activities, the parents' idle clothes are recycled, and then according to the customer's choice, one to one customized children's "new clothes", through the pformation of clothing in the form of helping parents to pass on love to the next generation.

The activity not only inherited the brand culture idea of "red bean" children's wear, "the best love is accompanying", but also made the brand image of the small red bean children's wear more recognized by families.

Small red bean children's clothing has always insisted on the supremacy of user needs. From the parents' demand for safety, comfort and fashion of children's clothing as the starting point, it provides children with children's clothing with safety, comfort and fashion.

Small red bean children's clothing also attaches great importance to product innovation. In the selection of fabrics, we use the innovative fabric of the company, such as smooth red bean, soft warm red bean paste, to provide comfortable and safe wearing experience for children.

For example, summer foundation, short sleeves, using high-quality red bean cotton, Peru cotton and other fabrics, with biological enzyme treatment technology, to achieve the effect of sweating can not be slippery; in the process, even simple short T, also from many details, such as fine line, fixed neckline, etc., in style, using printing, embroidery, splicing and other popular elements, so that children in the summer still have model, fan, embrace fashion.

The red bean group has always believed that the market is divided by brands. The international market is the division of international brands, and the domestic market is divided by domestic brands and international brands.

To participate in the international market division, Chinese enterprises must have a large number of independent brands.

The "red bean" children's clothing is centered on "high quality" and "high performance price ratio", so as to create a representative national children's wear brand, so that more families and children will like it.

With the market's interest in independent brands, the major brands of "red bean" children's wear and other red bean groups are booming.