HOSA International Launches Deep Strategic Cooperation With ALI Online And Offline

HOSA International announced that in May 8, 2018, the company and Ali sports group jointly held a news conference in Beijing. The group will join hands with ALI sports to integrate and integrate online and offline within the whole of China.

Industry, sports services and big data, etc., launched a comprehensive and deep strategic cooperation. The two sides join hands to create an innovative mode of sports service industry chain.

It is reported that Ali sports group was founded in September 8, 2015 in Shanghai, controlled by Alibaba group, Ali sports adhering to the value of Alibaba's universal value, so that the movement is more simple, so that future life more healthy and happy, so that everyone can round a sportsman's dream.

Ali sports aims to innovate and develop the sports industry chain with the thinking of digital economy, and build a basic platform for China's sports economy.

The announcement said, after the group and Ali sports cooperation, Ali sports online platform will fully support the group's electricity supplier, the group's sales network across the country will also become Ali sports to promote sports new retail offline scene.

Ali sports online users can experience professional services and products under the group's line, and the flow of group's online sales channels will be expanded. The deep cooperation between the two sides will better achieve convergence and mutual borrowing on offline lines.

At the same time, HOSA membership system and consumption data will interact with the platform supported by Ali sports. Ali sports rely on Alipay and other Ali platforms, and have "sports account" service products, which can turn the number of users' walking steps into Alipay's "calorie currency", and exchange or preferential purchase the sports related products of the group.

In addition, the group will work with ALI sports to develop sports related products that meet the international standard sports training courses, and promote the user experience and cognition of sports products under the offline sales network of the group.

Based on its influence in the field of water sports, the group has launched a series of close cooperation with the fina, the China Swimming Association and the local swimming association in recent years, naming and sponsoring many events.

Combined with Ali's experience in sports marketing, professional ability and platform communication advantages, the two sides will conduct in-depth cooperation in marketing and landing of various sports events, which will definitely play a great role in promoting the brand of sports and health products.

At the same time, the two sides will jointly excavate and jointly operate the related services and products of intelligent sports cities everywhere.